Judy Breck

Mike Daisey Boy meets dot-com, boy falls for dot-com, boy flees dot-com in horror. So goes one of the most perversely hilarious love stories you will ever read, one that blends tech culture, hero worship, cat litter, Albanian economics, venture capitalism, and free bagels into a surreal cocktail of delusion.

In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Mike Daisey — slacker, onetime aesthetics major, dilettante — seemed perfect for the job. His ascension from lowly temp to customer service representative to business development hustler over the course of twenty-one dog years is the stuff of both dreams and nightmares.

With lunatic precision, Daisey describes the lightless cube farms in which book orders were scrawled on Post-its while technicians struggled to bring computers back online; the fourteen-hour days fueled by caffeine, fanaticism, and illicit day-trading from office desks made from doors; his strange compulsion to send free books to Norwegians; and the fevered insistence of BizDev higher-ups that the perfect business partner was Pets.com — the now-extinct company that spent all its assets on a sock puppet.

In these pages, you'll meet Warren, the cowboy of customer service, capable of verbally hog-tying even the most abusive customer; Amazon employee #5, a reclusive computer gamer worth a cool $300 million, who spends at least six hours a day locked in his office killing goblins; and Jean-Michele, Mike's girlfriend and sparring partner, who tries to keep him grounded, even as dot-com mania seduces them both. At strategic intervals, the narrative is punctuated by hysterically honest letters to CEO Jeff Bezos — missives that seem ripped from the collective unconscious of dot-com disciples the world over.

21 Dog Years is an epic story of greed, self-deception, and heartbreak, a wickedly funny anthem to an era of bounteous stock options and boundless insanity.

S. E. Luria

Brian Cox

Robert X. Cringely Robert X. Cringely manages to capture the contradictions and everyday insanity of computer industry empire building, while at the same time chipping away sardonically at the PR campaigns that have built up some very common businesspeople into the household gods of geekdom. Despite some chuckles at the expense of all things nerdy, white, and male in the computer industry, Cringely somehow manages to balance the humor with a genuine appreciation of both the technical and strategic accomplishments of these industry luminaries. Whether you're a hard-boiled Silicon Valley marketing exec fishing for an IPO or just a plain old reader with an interest in business history and anecdotal storytelling, there's something to enjoy here.

David Stenhouse

Jerome Bruner Jerome Bruner argues that the cognitive revolution, with its current fixation on mind as "information processor;" has led psychology away from the deeper objective of understanding mind as a creator of meanings. Only by breaking out of the limitations imposed by a computational model of mind can we grasp the special interaction through which mind both constitutes and is constituted by culture.

John H. Holland John Holland's Adaptation in Natural and Artificial Systems is one of the classics in the field of complex adaptive systems. Holland is known as the father of genetic algorithms and classifier systems and in this tome he describes the theory behind these algorithms. Drawing on ideas from the fields of biology and economics, he shows how computer programs can evolve. The book contains mathematical proofs that are accessible only to those with strong backgrounds in engineering or science.

Malcolm S. Knowles, Elwood F. Holton, Richard A. Swanson As leading authorities on adult education and training, Elwood Holton and Richard Swanson have revised Malcolm Knowles' exemplary work on adult learning. While retaining the best from the past editions, they incorporate the latest developments in adult learning theory and practice into this major revision.

This new book is divided into three parts. The first part contains the classic chapters that describe the roots and principles of andragogy. The second part contains four new chapters that examine:
*The latest perspectives on andragogy
*The application of andragogy in human resource
development
*New advancements in understanding adult learning
*Practical applications of adult learning theory

The new chapters incorporate developments from recent research in adult learning, human resource development, cognitive psychology, adult development, and educational psychology. The last part of the book contains an updated selection of topical readings that advance the theory and practice of adult learning.

This new edition is an ideal introductory book for adult learning practitioners and students.

The late Malcolm Knowles' cornerstone work on adult learning theory and practices is updated with the latest advances in the field. In this new edition, Elwood Holton and Richard Swanson build upon Knowles' foundation to give:
* The latest perspectives on adult learning and its application in adult education and human resource development.
* New developments in understanding adult learning (andragogy in practice)
* Methods for developing effective adult learning programs
* The basics of learning theories
* Why and how teaching adults is difference from teaching children
* A self-diagnostic tool (ready to photcopy) to determine your skill level as a trainer

National Academy of Sciences, National Academy of Engineering, Institute of Medicine

Baynes, Kenneth (Editor) After Philosophy provides an excellent framework for understanding the most important strains of current philosophical work in North America, England, France, and Germany. The selections from the work of fourteen contemporary philosophers not only display the multiplicity of approaches being pursued since the breakup of any consensus on what philosophy is, but also help to clarify this proliferation of views and to spell out today's basic options for doing, or not doing, philosophy today. With a general introduction delineating what is in dispute between the different parties to the end-of-philosophy debates, brief introductions to the thought of each author, and suggestions for further reading following each selection, After Philosophy is ideally suited for use in any course that includes an overview of the bewildering variety of contemporary approaches to philosophy.

The major sections and contributors are: I. The End of Philosophy. Richard Rorty Jean-François Lyotard, Michel Foucault, Jacques Derrida. II. The Transformation of Philosophy: Systematic Proposals. Donald Davidson, Michael Dummett, Hilary Putnam, Karl-Otto Apel, Jürgen Habermas. III. The Transformation of Philosophy: Hermeneutics, Narrative, Rhetoric. Hans-Georg Gadamer, Paul Ricoeur, Alasdair Maclntyre, Hans Blumenberg, Charles Taylor.

Kenneth Baynes is currently doing postgraduate research at the University of Frankfurt. James Bohman lectures in philosophy at Boston University, and Thomas McCarthy is a professor of philosophy at Northwestern University and the editor of the MIT Press series Studies in Contemporary German Social Thought.

Banesh Hoffman, Helen Dukas

John L. Casti Praise for Alternate Realities Mathematical Models of Nature and Man "â?covers the major topics completely and accurately within the context of current knowledge. Indeed, to my knowledge, there is no book which does so nearly as completely and well." âGeorge Leitmann, University of California, Berkeley "Surveys an extensive amount of modern mathematicsâ?introduces and outlines some of these basic modern ideas for the non-specialist." âDonald G. Saari, Northwestern University "A sophisticated and modern text on mathematical modellingâ?much more comprehensive than any of its competitors currently on the market." âGeorge Klir, State University of New York at Binghamton "Castiâs approach is fearless in constructing conceptual mappings between reality and mathematical notions. The book is pioneering in nature." âMyron B. Allen, University of Wyoming

An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.

Tracy Kidder Tracy Kidder — the Pulitzer Prize-winning author of The Soul of a New Machine and the extraordinary national bestseller House — spent nine months in Mrs. Zajac's fifth-grade classroom in the depressed "Flats" of Holyoke, Massachusetts. For an entire year he lived among twenty schoolchildren and their indomitable, compassionate teacher — sharings their joys, their catastrophes, and their small but essential triumphs. As a result, he has written a revealing, remarkably poignant account of education in America . . . and his most memorable, emotionally charged, and important book to date.

Owen W. Linzmayer Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail.

Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer."—Patrick O'Kelley

Jim Carlton Computer users who favor Macintosh products are truly enthralled with their machines. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the company that produces them. Here, Wall Street Journal technology reporter Jim Carlton chronicles the missteps that have befuddled the fallen giant of Cupertino between the initial and current regimes of cofounder Steve Jobs. Carlton combines a keen sense of observation with a slew of previously undisclosed facts to produce a damning history that will leave many wondering how the firm has managed to survive.

D. R. Oldroyd

Brenda Laurel The classic Art of Human-Computer Interface Design is one book that isn't filled with code samples but is nonetheless a thought-provoking resource for developers. The book is a collection of essays from industry luminaries such as Alan Kay, Nicholas Negroponte, and Ted Nelson. Don't expect to read it for hard-and-fast advice on solving your programming problems, but do expect to gain new perspectives on how your users view your applications and what they expect from a computer.

Tom Kelley, Jonathan Littman, Tom Peters IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years—from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers—but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here—such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).

But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories—mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted—like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)

Granted, some of their ideas—like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go—lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. —Timothy Murphy

Foster Morrison In the coverage of dynamics, there is a definite gap between ``picture-book'' popularizations and the technical literature. This work fills that gap. Shows engineers and scientists how, by the application of statistical methods, coordinate transformations and mathematical analysis, any complex, unpredictable dynamical system can be mapped—transformed into a simpler, predictable system. The various modeling tools available, their benefits and their limitations are described. Examples and analogies are used in place of theorems and proofs, making this an immediately practical book. By showing how to make models more meaningful and useful, it will be particularly helpful in clearing up the impasse between economics and system dynamics. Features a number of carefully selected references to more mathematical treatments, examples of some of the more specialized techniques and case histories of some models.

W. I. B. Beveridge In The Art of Scientific Investigation, originally published in 1950, W.I.B. Beveridge explores the development of the intuitive side in scientists. The author's object is to show how the minds of humans can best be harnessed to the processes of scientific discovery. This book therefore centers on the "human factor"; the individual scientist. The book reveals the basic principles and mental techniques that are common to most types of investigation. Professor Beveridge discusses great discoveries and quotes the experiences of numerous scientists. "The virtue of Mr. Beveridge's book is that it is not dogmatic. A free and universal mind looks at scientific investigation as a creative art. . . ." The New York Times

Patrick Henry Winston This book is one of the oldest and most popular introductions to artificial intelligence. An accomplished artificial intelligence (AI) scientist, Winston heads MIT's Artificial Intelligence Laboratory, and his hands-on AI research experience lends authority to what he writes. Winston provides detailed pseudo-code for most of the algorithms discussed, so you will be able to implement and test the algorithms immediately. The book contains exercises to test your knowledge of the subject and helpful introductions and summaries to guide you through the material.

J. Self

Boden * Not for sale in the U.S. and Canada

Langton, Christopher G. (Editor) Artificial life, a field that seeks to increase the role of synthesis in the study of biological phenomena, has great potential, both for unlocking the secrets of life and for raising a host of disturbing issues — scientific and technical as well as philosophical and ethical. This book brings together a series of overview articles that appeared in the first three issues of the groundbreaking journal Artificial Life, along with a new introduction by Christopher Langton, Editor-in-Chief of Artificial Life, founder of the discipline, and Director of the Artificial Life Program at the Santa Fe Institute.

Ellen Thro

Seymour Sudman, Norman M. Bradburn The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Harold P. Lehmann, Patricia A. Abbott, Nancy K. Roderer, Adam Rothschild, Steven Mandell, Jorge Ferrer, Robert E. Miller One of the hottest political issues today concerns ways to improve national healthcare systems without incurring further costs. An extensive study by the Institute of Medicine (IOM) in the United States formally reported that computer-based patient records are absolutely necessary to help contain the cost explosion in health care. The information obtained from experts, the studies conducted, and the conclusions that went into the IOM's report have now been collected in Aspects of the Computer-Based Patient Record. A large portion of the volume discusses the state-of-the-art in existing computer-based systems as well as the essential needs which must be addressed by future computer-based patients' records. A final section in the book discusses implementation strategies for changing to the electronic system and practical issues: Who will bear the final cost? How and when will healthcare providers who use the system be trained? This volume contains the concise, valuable information which hospital administrators, hospital systems designers, third-party payer groups, and medical technology providers will need if they hope to successfully transit to hospital systems which use a computer-based patient record.

George M. Piskurich, Peter Beckschi, Brandon Hall This comprehensive companion volume to the bestselling ASTD Training and Development Handbook (Craig, ed.) helps trainers design classroom, self-study, or technology-based training programs. Delivering the latest information on how adults learn best and human performance technology, it shows trainers how to prepare lesson plans, create visual aids, and deliver highly memorable presentations.

Stuart Kauffman The best treatment I have yet encountered about how order emerges naturally — and possibly even necessarily — out of chaos. Profoundly important, and considerably more informed than better-known pop-science treatments of chaos theory. Very highly recommended.

Edward A. (Edward Asahel) Birge

Jennifer Edstrom, Marlin Eller How has Microsoft been able to crush its competition every step of the way? The company's own version of history ascribes it to something like "really great technical innovation."Barbarians Led by Bill Gates presents a harsher and messier history, sharply questioning Microsoft's ethics and corporate wisdom while underscoring its fierce will to compete.

The authors present a history of Microsoft from the early '80s to the present, covering the big projects, both successes and failures, that defined the company's direction. It's a difficult story to tell, filled with complex technology and a large cast of characters who are rarely in the public eye.

Perhaps the most surprising thing to emerge is how many Microsoft ventures were mismanaged and how many opportunities were missed. The best-known of these is Microsoft's near-catastrophic failure to see the arrival and success of the Internet. The book also details the unplanned success of Windows 3.0, the demise of Pen Windows (which annihilated GO Corp. and its promising Penpoint operating system but little else), and the compromised design and slow success of Windows 95. A final chapter tackles the Netscape-Microsoft Web-browser war and Microsoft's head-on collision with the Justice Department.

Both authors are, in different ways, Microsoft insiders. Jennifer Edstrom is the daughter of Pam Edstrom, Gates's long-time PR chief and spin doctor. Marlin Eller is a 13-year veteran Microsoft developer who has worked on DOS, early versions of Windows, and pen computing. Both stand open to the charge of having an ax to grind, and the reader senses a lot of personal animosity at work. Yet anyone who has followed Microsoft for any length of time will recognize most of the war stories from other sources, and most of the new information presented has the ring, at least, of probability. Indeed, the value of this book is not so much in presenting new information as in marshaling it to paint a portrait of a company that has largely escaped this sort of scrutiny. —Thomas Mace

The Disney Institute, Michael D. Eisner For years, the Disney Institute has offered seminars to scores of business professionals who flock to Walt Disney World in order to learn the techniques and philosophies that allow The Walt Disney Company to achieve extraordinary success. The Institute's seminars are designed to share with other companies the insights of Disney's approach, so that those companies can increase productivity and eventually reap similar benefits. Companies that have participated in the seminars include American Express, AT&T, Ben & Jerry's Ice Cream, Blockbuster Entertainment, Eastman Kodak, Ernst & Young, IBM, Mobil Oil, Nordstrom, Ritz-Carlton, Saks Fifth avenue, Sloan-Kettering Cancer Center, SmithKline Beecham, Target, United Parcel Service, Yosemite National Park, and many more.

Be Our Guest features anecdotes and case studies from various companies that describe how they adopted the techniques learned in the seminars to create an environment that nurtures success. Business professionals from all industries in the U.S. and around the world will be eager to explore tried-and-true methods of assuring customer loyalty.

Jacques Barzun In this powerful, eloquent, and timely book, Jacques Barzun offers guidance for resolving the crisis in America's schools and colleges. Drawing on a lifetime of distinguished teaching, he issues a clear call to action for improving what goes on in America's classrooms. The result is an extraordinarily fresh, sensible, and practical program for better schools. 

"It is difficult to imagine a more pungent, perceptive or eloquent commentary on contemporary American education than this collection of 15 pieces by Jacques Barzun."—Jonathan Yardley, Washington Post Book World

"Mr. Barzun's style is elegant, distinctive, philosophically consistent and much better-humored than that of many contemporary invective-hurlers."—David Alexander, New York Times Book Review

Nicholas Negroponte As the founder of MIT's Media Lab and a popular columnist for Wired, Nicholas Negroponte has amassed a following of dedicated readers. Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital."

Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition.

In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

Robert D. Putnam, Lewis Feldstein, Robert Putnam In his acclaimed bestselling book, Bowling Alone: The Collapse and Revival of American Community, Robert Putnam described a thirty-year decline in America's social institutions. The book ended with the hope that new forms of social connection might be invented in order to revive our communities.

In Better Together, Putnam and longtime civic activist Lewis Feldstein describe some of the diverse locations and most compelling ways in which civic renewal is taking place today. In response to civic crises and local problems, they say, hardworking, committed people are reweaving the social fabric all across America, often in innovative ways that may turn out to be appropriate for the twenty-first century.

Better Together is a book of stories about people who are building communities to solve specific problems. The examples Putnam and Feldstein describe span the country from big cities such as Philadelphia, San Francisco, and Chicago to the Los Angeles suburbs, small Mississippi and Wisconsin towns, and quiet rural areas. The projects range from the strictly local to that of the men and women of UPS, who cover the nation. Bowling Alone looked at America from a broad and general perspective. Better Together takes us into Catherine Flannery's Roxbury, Massachusetts, living room, a UPS loading dock in Greensboro, North Carolina, a Philadelphia classroom, the Portsmouth, New Hampshire, naval shipyard, and a Bay Area Web site.

We meet activists driven by their visions, each of whom has chosen to succeed by building community: Mexican Americans in the Rio Grande Valley who want paved roads, running water, and decent schools; Harvard University clerical workers searching for respect and improved working conditions; Waupun, Wisconsin, schoolchildren organizing to improve safety at a local railroad crossing; and merchants in Tupelo, Mississippi, joining with farmers to improve their economic status. As the stories in Better Together demonstrate, bringing people together by building on personal relationships remains one of the most effective strategies to enhance America's social health.

Joseph B. Giacquinta, Jo Anne Bauer, Jane E. Levin As personal computers have become more available, there has been a great deal of optimism for educational reform through wide computer use, both at school and in the home. Beyond a Technology's Promise takes a hard look at the home computer scene. The research reported in the book focuses on whether families are using computers to help children learn academic skills and, if so, how well they are doing it. The three year, qualitative investigation provides contextual information crucial to our understanding of how computers are really being used. The authors draw the not so surprising conclusion that most children use computers to play games. They therefore propose directions that must be taken in order to facilitate the educational use of home computers or any other promising educational technology. In so doing, they examine such topics as parental leadership, the home-school computer connection, and the role of gender in home computing use.

Irwin H. Segel Designed to supplement and complement any standard biochemistry text or lecture notes, this book helps provide a balanced picture of modern biochemistry by use of elementary mathematics in understanding properties and behavior of biological molecules. It provides a balanced picture of modern biochemistry by using elementary mathematics to explore the properties and behavior of biological molecules. The text discusses such topics as:

Aqueous Solutions and Acid-Base Chemistry

Chemistry of Biological Molecules

Bioenergetics

Enzymes

Spectrophotometry and Other Optical Methods

Isotopes in Biochemistry.

Sample problems are solved completely in a step-by-step manner, and the answer to all practice problems are given at the end of the book. With Biochemical Calculations, 2nd Edition , students will gain confidence in their ability to handle mathematical problems, discovering that biochemistry is more than memorization of structures and pathways.

Michael A. Savageau

Andreas Baxevanis, B.F.Francis Ouellette BIOINFORMATICS, a field integrating molecular biology and computational methods, has revolutionized gene discovery and related research. This new, rapidly evolving discipline provides the tools scientists need to cope with the flood of biological data and raw DNA and protein sequence information generated by such endeavors as the Human Genome Project.

Bioinformatics: A Practical Guide to the Analysis of Genes and Proteins makes computational biology accessible to scientists at all levels of expertise, including those with no formal computer training. It cuts through the overwhelming array of existing tools and databases, helping the reader design and implement a successful sequence analysis strategy. Presented by leading authorities in computational biology, this edited volume covers the gamut of topics, from using software and Internet resources to submitting DNA sequences to databases. Other topics include:

* The GenBank sequence database and structure databases
* Sequence analysis using GCG
* Information retrieval from biological databases
* The NCBI data model
* Sequence alignment and database searching
* Practical aspects of multiple sequence alignment
* Phylogenetic analysis
* Predictive methods using nucleotide sequences and protein sequences
* Navigating public physical mapping databases
* ACeDB: A database for genome information

Bioinformatics is fully referenced and provides appendices, sample sequence file formats, and over 120 illustrations. A must have for molecular biologists, geneticists, and any biologist interested in genes and proteins, it can also be used in a one-semester practical course on sequence analysis and bioinformatics.

Jean Piaget

Richard C. Lewontin Following in the fashion of Stephen Jay Gould and Peter Medawar, one of the world's leading scientists examines how "pure science" is in fact shaped and guided by social and political needs and assumptions.

R. P. Van Wijik Van Brievingh This book and the available software are intended for use by teachers in Physiology and Biomedical Engineering. It offers them the opportunity to enrich their courses with demonstrations and exercises for students using a personal computer. Chapters and simulation programs have been contributed by outstanding experts in the field; the material is based on validated models throughout. An educational context is given stimulating the teacher to induce investigative learning with his students. For theory, reference is made to standard textbooks; the aim of instruction, the possibilities and limitations of the model and an outlook for the future are given for each subject. The models are included either as files to be used with the simulation language BIOPSI or as stand-alone programs. An extensive menu-system is supplied, featuring: Context-sensitive "Help" for each program; facilities for automatic curve-presentation; student databases with extensive reporting facilities; WYSIWYG text editor for special as well as for general use; installation for IBM XT/AT personal computers or true compatibles with CGA/EGA/VGA or Hercules graphics adapter. 2MB of hard disk space and DOS version 2.0 or higher are required.

R Sattler

Weblogs — or blogs — are taking the Internet by storm! Now you can expand your site using message boards, mailing lists, and numerous other features to maintain and promote community with help from this easy-to-understand guide. Includes practical tips for making tweaks and improvements with HTML, Flash, Web images, and much more.

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David Brooks You've seen them: They sip double-tall, nonfat lattes, chat on cell phones, and listen to NPR while driving their immaculate SUVs to Pottery Barn to shop for $48 titanium spatulas. They tread down specialty cheese aisles in top-of-the-line hiking boots and think nothing of laying down $5 for an olive-wheatgrass muffin. They're the bourgeois bohemians——"Bobos—"Bobos"—an unlikely blend of mainstream culture and 1960s-era counterculture that, according to David Brooks, represents both America's present and future: "These Bobos define our age. They are the new establishment. Their hybrid culture is the atmosphere we all breathe. Their status codes now govern social life." Amusing stereotypes aside, they're an "elite based on brainpower" and merit rather than pedigree or lineage: "Dumb good-looking people with great parents have been displaced by smart, ambitious, educated, and antiestablishment people with scuffed shoes."

Bobos in Paradise is a brilliant, breezy, and often hilarious study of the "cultural consequences of the information age." Large and influential (especially in terms of their buying power), the Bobos have reformed society through culture rather than politics, and Brooks clearly outlines this passing of the high-class torch by analyzing nearly all aspects of life: consumption habits, business and lifestyle choices, entertainment, spirituality, politics, and education. Employing a method he calls "comic sociology," Brooks relies on keen observations, wit, and intelligence rather than statistics and hard theory to make his points. And by copping to his own Bobo status, he comes across as revealing rather than spiteful in his dead-on humor. Take his description of a typical grocery store catering to discriminating Bobos: "The visitor to Fresh Fields is confronted with a big sign that says 'Organic Items today: 130.' This is like a barometer of virtue. If you came in on a day when only 60 items were organic, you'd feel cheated. But when the number hits the three figures, you can walk through the aisles with moral confidence."

Like any self-respecting Bobo, Brooks wears his erudition lightly and comfortably (not unlike, say, an expedition-weight triple-layer Gore-Tex jacket suitable for a Mount Everest assault but more often seen in the gym). But just because he's funny doesn't mean this is not a serious book. On the contrary, it is one of the more insightful works of social commentary in recent memory. His ideas are sharp, his writing crisp, and he even offers pointed suggestions for putting the considerable Bobo political clout to work. And, unlike the classes that spawned them—the hippies and the yuppies—Brooks insists the Bobos are here to stay: "Today the culture war is over, at least in the realm of the affluent. The centuries-old conflict has been reconciled." All the more reason to pay attention. —Shawn Carkonen

Andrew Leonard Cyberspace is now heavily populated with non-human residents known as bots. Bots are software robots that facilitate e-mail, entertain visitors, fight for control of IRC chat rooms or flood your e- mail box with spam. Andrew Leonard is the Charles Darwin of bots, chronicling their rise from the primordial cyber-ooze to their becoming major players as both drudge workers and nuisances of the computerized world.

The world of bots and their creators is filled with serious issues pertaining to online freedom, and is sometimes downright disturbing, but it is also often hilariously funny. The author takes us from the problems of recognizing artificial intelligence to the almost slapstick comedy of programming bungles. Leonard deftly reveals it all in a book that's extremely hard to put down.

Daniel C. Dennett This collection of 17 essays by the author offers a comprehensive theory of mind, encompassing traditional issues of consciousness and free will. Using careful arguments and ingenious thought-experiments, the author exposes familiar preconceptions and hobbling institutions. The essays are grouped into four sections: Intentional Explanation and Attributions of Mentality; The Nature of Theory in Psychology; Objects of Consciousness and the Nature of Experience; and Free Will and Personhood.

Jim Cummins, Dennis Sayers The first book in the cultural literacy debate that also considers the new classroom technology available to students, Brave New Schools is a vision of schooling for the twenty-first century. A response to the work of Hirsch and Bloom, as well as a guide for parents and teachers, Brave New Schools describes a world of students, teachers, and parents globally connected by the Internet, thereby able to communicate across geographical and cultural barriers once thought impassable. Brave New Schools also contains a valuable section on K-12 networking resources, lists of published materials available, and descriptions of successful networking activities. Stunning in its implications for the future of learning guided by technology, Brave New Schools offers hopeful solutions to the problems of cultural difference and the future of our children.

Rena M. Palloff, Keith Pratt 1999 Winner of the Philip E. Frandson Award for Literature in Continuing Higher Education, from the University Continuing Education Association

"A must read for anyone involved in or considering involvement in online, networked learning."
—Donald J. MacIntyre, president, The Fielding Institute

"A thorough overview of the online course process, including course selection, design, and evaluation, and many of the technical issues that affect the entire process."
—Kathleen M. Rose, distance education specialist, University of California Extension Online

Written for faculty, instructors, and trainers in any distance learning environment, Building Learning Communities in Cyberspace shows how to create a virtual classroom environment that helps students excel academically, while fostering a sense of community. This practical, hands-on guide is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students with subject matterAccounting for attendance and participationWorking with students who do not participateUnderstanding the signs of when a student is in troubleBuilding online communities that accommodate personal interactionBased on many years of work in information systems and over five years of experience in online distance education, Rena Palloff and Keith Pratt share insights designed to guide readers through the steps of computer-mediated course design and implementation.

Stephen Jay Gould Stephen Jay Gould has a wide range of interests, and for many years he has shared his enthusiasms in the pages of Natural History and the New York Review of Books, among other journals. His passions include baseball, the puzzles of evolutionary theory, and the game of scholarly detection as it applies to questions such as, "What became of dinosaurs, anyway?". He answers entertainingly, but never talks down to his readers. Gould is one of modern natural science's great popularizers, but he shuns the temptation to make the giant reptiles of prehistory the Smurfs of the 1990s, in the manner of a certain purple dinosaur. The 35 pieces gathered here make for fine browsing, full of sideways glances and digressions that eventually make sense.

Michael Wolff Michael Wolff, the author of NetGuide, one of the first major guides to the Net, gives you a tour of this medium that could best be described as "Alice's Adventures Through the Monitor."Burn Rate is the story of Wolff's transition from journalist to entrepreneur in the Internet business—a business in which the investment elite beat down doors to invest vast sums of money in companies whose chief product seemed to be red ink. Wolff reports that what was being bought and sold was not technology, content, or even concepts. It was the potential to be in on something very cool that may one day be sold to somebody else—despite even more red ink.

Wolff's story could easily have been bitter but is instead both fascinating and hilarious. Wolff's money-losing company's negotiations with Magellan—a search-engine company that Wolff eventually discovers is also financially unstable—are comical. The scene where key big shots from a major publisher fall all over Wolff in their eagerness to buy an all-but-worthless name and database are a complete farce. Wolff is by no means above showing his own foibles. Some of the book's best parts are where he shows himself swept up in the intoxicating flow of a deal and calls home to report developments to his wife. She promptly translates the nonsense into sobering reality.

Wolff takes plenty of time off from his personal journey to explore significant events in the development of cyberculture, such as the transition of Louis Rosetto from a least-likely-to-succeed publisher into the creator of the revolutionary Wired magazine. He chronicles the emergence of America Online from dark horse to dominance, while the efforts of companies expected to be major contenders fade into the background.

His candid view shows it all—the oddball characters in expensive shirts and T-shirts, the crazy dealing, the exhilaration, the heartbreak, and the fear. This would be a wonderful work of satirical fiction if it weren't actually true. —Elizabeth Lewis

Eric S. Lander

Eric S. Raymond It may be foolish to consider Eric Raymond's recent collection of essays, The Cathedral and the Bazaar, the most important computer programming thinking to follow the Internet revolution. But it would be more unfortunate to overlook the implications and long-term benefits of his fastidious description of open-source software development considering the growing dependence businesses and economies have on emerging computer technologies.

The Cathedral and the Bazaar takes its title from an essay Raymond read at the 1997 Linux Kongress. The essay documents Raymond's acquisition, re-creation, and numerous revisions of an e-mail utility known as fetchmail. Raymond engagingly narrates the fetchmail development process while elaborating on the ongoing bazaar development method he uses with the help of volunteer programmers. The essay smartly spares the reader from the technical morass that could easily detract from the text's goal of demonstrating the efficacy of the open-source, or bazaar, method in creating robust, usable software.

Once Raymond has established the components and players necessary for an optimally running open-source model, he sets out to counter the conventional wisdom of private, closed-source software development. Like superbly written code, the author's arguments systematically anticipate their rebuttals. For programmers who "worry that the transition to open source will abolish or devalue their jobs," Raymond adeptly and factually counters that "most developer's salaries don't depend on software sale value." Raymond's uncanny ability to convince is as unrestrained as his capacity for extrapolating upon the promise of open-source development.

In addition to outlining the open-source methodology and its benefits, Raymond also sets out to salvage the hacker moniker from the nefarious connotations typically associated with it in his essay, "A Brief History of Hackerdom" (not surprisingly, he is also the compiler of The New Hacker's Dictionary). Recasting hackerdom in a more positive light may be a heroic undertaking in itself, but considering the Herculean efforts and perfectionist motivations of Raymond and his fellow open-source developers, that light will shine brightly. —Ryan Kuykendall

Stillman Drake

Jacques Monod, Jacques Monad

Idit Harel In this book, the author presents a new vision of learning through design and production, and describes computer programming as a source of a learning and design power. As means of studying this extended notion of children's programming, the author implemented "Instructional Software Design Projects" to explore the learning that takes place when students develop complete mathematical software products designed for other students in their school. The results demonstrate that the young designers learned not only about mathematics (fractions) and programming (Logo), but also about design and user interfaces, as well as representational, pedagogical, and communicational issues.

Idit Harel In this book, the author presents a new vision of learning through design and production, and describes computer programming as a source of a learning and design power. As means of studying this extended notion of children's programming, the author implemented "Instructional Software Design Projects" to explore the learning that takes place when students develop complete mathematical software products designed for other students in their school. The results demonstrate that the young designers learned not only about mathematics (fractions) and programming (Logo), but also about design and user interfaces, as well as representational, pedagogical, and communicational issues.

Seymour Papert In this sequel to his classic Mindstorms, Papert, the inventor of the programming language LOGO, explains how computers have the potential to revolutionize education.

Chuck Klosterman Chuck Klosterman IV Consists of Three Parts:

THINGS THAT ARE TRUE

Profiles And Trend Stories: Britney Spears, Radiohead, Billy Joel, Metallica, Val Kilmer, Bono, Wilco, The White Stripes, Steve Nash, Morrissey, Robert Plant — All With New Introductions And Footnotes.

THINGS THAT MIGHT BE TRUE

Opinions And Theories On Everything From Monogamy To Pirates To Robots To Super People To Guilt And (Of Course) Advancement — All With New Hypothetical Questions And Footnotes.

SOMETHING THAT ISN'T TRUE AT ALL

This Is New Fiction. There's An Introduction, But No Footnotes. Well, There's A Footnote In The Introduction, But None In The Story.

W. James Popham Written with style and whimsey, this text focuses on what classroom teachers really need to know about assessment rather than looking at a collection of measurement esoterica. This well-written book is grounded in the reality of teaching today to show real-world teachers who want to use assessment in their classrooms the latest tools necessary to teach more effectively. The fifth edition of Classroom Assessment addresses the range of assessments that teachers are likely to use in their classrooms. With expanded coverage of problems related to measurement of special education children, a new student website with online activities, and an improved instructor's manual, this book continues to be a cutting edge and indispensable resource not only for instructors, but also pre and in-service teachers.

Daniel J. Kevles, Leroy Hood The human genome is the key to what makes us human. Composed of the many different genes found in our cells, it defines our possibilities and limitations as members of the species. The ultimate goal of the pioneering project outlined in this book is to map our genome in detail — an achievement that will revolutionize our understanding of human development and the expression of both our normal traits and our abnormal characteristics, such as disease. The Code of Codes is a collective exploration of the substance and possible consequences of this project in relation to ethics, law, and society as well as to science, technology, and medicine.

The many debates on the human genome project are prompted in part by its extraordinary cost, which has raised questions about whether it represents the invasion of biology by the kind of Big Science symbolized by highenergy accelerators. While addressing these matters, this book recognizes that far more than money is at stake. Its intent is not to advance naive paeans for the project but to stimulate thought about the serious issues—scientific, social, and ethical—that it provokes. The Code of Codes comprises incisive essays by stellar figures in a variety of fields, including James D. Watson and Walter Gilbert and the social analysts of science Dorothy Nelkin and Evelyn Fox Keller. An authoritative review of the scientific underpinnings of the project is provided by Horace Freeland Judson, author of the bestselling Eighth Day of Creation.

The book's broad and balanced coverage and the expertise of its contributors make The Code of Codes the most comprehensive and compelling exploration available on this historymaking project.

Rand J. Spiro Computers have become a topic of concern, debate, argument, dogmatism, and inquiry among a variety of people who are interested in the fate and effectiveness of the educational system. This book presents working hypotheses of ways in which computers may fit into and/or transform classroom education. Through the exploration of learning and cognitive theory as it infuses technological developments, this volume promises to illuminate a number of important issues, including experiential learning and nontraditional computer-based instruction. br

Barry F. Anderson

Ernest L. Boyer

Roger C. Schank If you're frustrated with your child's public school education and aren't sure what to do about it, start by reading this book. In Coloring Outside the Lines, author Roger Schank asserts that raising smarter kids isn't about forcing information on kids when they aren't ready or interested. Instead, he helps parents identify the individual interests of their children and explains how to continually nurture a genuine love of learning, resulting in children who are determined, creative, and ambitious. Maintaining that school is generally not the best place for active learning, Schank says parents can counteract any potential harm by emphasizing positive experiences and ultimately come out ahead. His suggestion regarding grades seems quite sensible—every term there should be one class your child loves enough to happily work for an A, and average grades are acceptable for the rest of the subjects.

That's just one of many unconventional ideas presented here, as much of what Schank says goes against the norm. The section discussing creativity is especially unique. All too often, educators assume that creativity is the same thing as artistic ability, even though some of the most creative figures in history excelled in the areas of math and science. His suggestions about raising creative children address this issue and show parents great ways to foster creativity as an overall personality trait. With each chapter combining theory and practice, this book is a great combination of inspiration and how-to that will help your children get the best possible education by ultimately teaching themselves. —Jill Lightner

Amy Jo Kim There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy center stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth—and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organizational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organize itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallize your thinking about community building, and to review strategies that work for real sites already. —David Wall

Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attracting those people to your site, and motivating them to return frequently. Community identification, member profiling, community leadership, and organization (of information, time, and relationships) all receive ample coverage.

Darin Barney Community in the Digital Age features the latest, most challenging work in an important and fast-changing field, providing a forum for some of the leading North American social scientists and philosophers concerned with the social and political implications of this new technology. Their provocative arguments touch on all sides of the debate surrounding the Internet, community, and democracy.

Michael R. Newman

Linda Tagliaferro You're no idiot, of course. You suspect that you inherited your blue eyes from your mother and your rapier wit from your dad. But when it comes to understanding how genes are handed down, you'd have better luck teaching Dolly the lamb to talk. Don't send in the clones yet! The Complete Idiot's Guide to Decoding Your Genes uses everyday language to explain the role genes play in shaping who we are. In this Complete Idiot's Guide, you get:

Robert J. Sternberg, Peter A. Frensch Although complex problem solving has emerged as a field of psychology in its own right, the literature is, for the most part, widely scattered, and often so technical that it is inaccessible to non-experts. This unique book provides a comprehensive, in-depth, and accessible introduction to the field of complex problem solving. Chapter authors — experts in their selected domains — deliver systematic, thought-provoking analyses generally written from an information-processing point of view. Areas addressed include politics, electronics, and computers.

Paul R. Thagard By applying research in artificial intelligence to problems in the philosophy of science, Paul Thagard develops an exciting new approach to the study of scientific reasoning. This approach uses computational ideas to shed light on how scientific theories are discovered, evaluated, and used in explanations. Thagard describes a detailed computational model of problem solving and discovery that provides a conceptually rich yet rigorous alternative to accounts of scientific knowledge based on formal logic, and he uses it to illuminate such topics as the nature of concepts, hypothesis formation, analogy, and theory justification.

Paul Thagard is Professor of Philosophy at the University of Waterloo.

Maurer, H. (Editor)

Cynthia Solomon

Cynthia Solomon

Margaret A. Boden What is the mind? How does it work? How does it influence behavior? Some psychologists hope to answer such questions in terms of concepts drawn from computer science and artificial intelligence. They test their theories by modeling mental processes in computers. This book shows how computer models are used to study many psychological phenomena—including vision, language, reasoning, and learning. It also shows that computer modeling involves differing theoretical approaches. Computational psychologists disagree about some basic questions. For instance, should the mind be modeled by digital computers, or by parallel-processing systems more like brains? Do computer programs consist of meaningless patterns, or do they embody (and explain) genuine meaning?

Joseph Weizenbaum

Aaron Sloman

Francis Neelamkavil This one-volume text covers all important aspects of computer modelling and simulation. Based on the idea of ``learning by doing,'' this text teaches the actual construction and use of both analogue and digital simulation models in continuous and discrete systems, while emphasizing the digital computer simulation of discrete systems. Covers the use of microprocessors and computer graphics for modelling and simulation and the availability of micro-based software. Stresses practical problem-solving with numerous diagrams and numerical examples. Also provided are sample program listings (Pascal, CSMP, GPSS, SIMSCRIPT) and output from actual computer runs.

Roger W. McHaney This is a practical perspective on simulation aimed at working scientists and engineers. Amply illustrated, the book provides many examples with computer coding. New topics, such as animation, concept modeling, and logic transfer are covered in detail.

Jerry Willis, Larry Hovey, Kathleen Gartelos Hovey

Sally Brown, Joanna Bull, Phil Race Assessment is widely recognized as an integral part of learning for students at all levels; it can also be the bane of a teacher's or lecturer's life. Evolving information and communications technology now offers ways of reducing the burden of assessment work and giving feedback without losing the developmental benefits for students of assessment. This book draws on a range of expertise to share good practice and explore new ways of using appropriate technologies in assessment. It provides both a strategic overview and pragmatic proposals for the use of computers in assessment. Contents include: designing and using multiple-choice questions and standard question formats; using computer-assisted assessment to provide feedback; using ICT to support innovative assessment; and technical and operational issues.

Esther R. Steinberg

Thomas Marr

Jean D. M Underwood

Brenda Laurel When Brenda Laurel first wrote this book in the early '80s, it may have seemed a bit far-fetched to most computer users: "What? How can my interaction with a computer have anything to do with theatre? I'm typing!" But with the emergence of WebTV, VRML, and the dawning of real online interactivity where our interface with the computer and others is not the keyboard, but instead our imagination and the suspension of disbelief it requires, Laurel's ideas are finally coming of age. Snotty digerati might sniff that this is an old book, but I would argue that it is a book that has finally come of age.

Andrea R. Gooden A Jossey-Bass and Apple Publication

Six remarkable stories about the introduction of computers to the classroom and the profound effect it had on students' lives. Informative and entertaining, this book will expand your vision of how technology can be used to enhance classroom.

Forester, Tom (Editor) Humans tend to admire progress, going full-steam toward technical knowledge and improvements without really thinking too much about the social consequences and problems. And we tend to treat some technologies as toys—we love having them and think we need the very latest computers, but how many companies and organizations are using their computers effectively? According to the preface, $300 billion a year is spent on computer technology but it is doubtful that even 300 researchers worldwide are taking a hard look at the social and economic impact. This book insists that we stop for a moment and really look at what we're doing.

Graves, William H. (Editor)

Sober, Elliott (Editor) There has been considerable and lively debate in philosophy of biology over the decade since the first edition of this anthology appeared. Changes and additions in the new edition reflect the ways in which the subject has broadened and deepened on several fronts; more than half of the-chapters are new. In all, twenty-three selections take up fitness, function and teleology, adaptationism, units of selection, essentialism and population thinking, species, systematic philosophies, phylogenetic inference, reduction of Mendelian genetics to molecular biology, ethics and sociobiology, and cultural evolution and evolutionary epistemology.

Elliott Sober is Hans Reichenbach Professor of Philosophy at the University of Wisconsin, Madison.

Paul Thagard In this path-breaking work, Paul Thagard draws on the history and philosophy of science, cognitive psychology, and the field of artificial intelligence to develop a theory of conceptual change capable of accounting for all major scientific revolutions. The history of science contains dramatic episodes of revolutionary change in which whole systems of concepts have been replaced by new systems. Thagard provides a new and comprehensive perspective on the transformation of scientific conceptual systems.

Thagard examines the Copernican and the Darwinian revolutions and the emergence of Newton's mechanics, Lavoisier's oxygen theory, Einstein's theory of relativity, quantum theory, and the geological theory of plate tectonics. He discusses the psychological mechanisms by which new concepts and links between them are formed, and advances a computational theory of explanatory coherence to show how new theories can be judged to be superior to previous ones.

Israel Scheffler

Larry Bossidy, Ram Charan In their 2002 bestseller, Execution: The Discipline of Getting Things Done Larry Bossidy and Ram Charan identify why people don’t get results: they don’t execute. Bossidy and Charan are back with another stellar study on organizational behavior that shows how companies can succeed if they return to reality and examine every part of their business. Confronting Reality is based on a simple concept, but many companies approach strategy and execution in a surprisingly unreal manner and even the simplest of measurement methods, like the business model, are not applied correctly.

Cisco, 3M, KLM, Home Depot, and the Thomson Corporation are just a few of the companies that Bossidy and Charan examine. To demonstrate how to examine a business using the business model, Bossidy and Charan map out external variables, financial targets, internal activities, and an iteration stage (defined as a time to "make tradeoffs, apply and develop business savvy") to prove how a dynamically evolving business model will help improve performance.

"The version of the business model we have developed is a robust, reality-based process for thinking about the specifics of your business in a holistic way. It shows you how to tie together the financial targets you must meet, the external realities of your business and internal activities such as strategy development, operating tactics, and selection and development of people."

Larry Bossidy, retired chairman and CEO of Honeywell International and Ram Charan, author of What the CEO Wants You to Know and Profitable Growth Is Everyone's Business, have once again shed industrial-strength light on how to run a successful business. —E. Brooke Gilbert

Amazon.com Exclusive Content

Amazon.com Interview: Larry Bossidy and Ram Charan

Larry Bossidy and Ram Charan are back with Confronting Reality to show how companies can succeed if they get back to reality and examine every part of their business. Amazon.com senior editor E. Brooke Gilbert interviewed Bossidy and Charan to discuss the current business climate, their new book, and future projections.
Read the interview.

Larry Bossidy and Ram Charan Discuss the Airline Industry

Larry Bossidy and Ram Charan discuss the airline industry's failure to confront reality based on a recent Wall Sreet Journal article and their new book as a backdrop.
Read their comments.

Karl Raimund Popper This classic remains one of Karl Popper's most wide-ranging and popular works, notable not only for its acute insight into the way scientific knowledge grows, but also for applying those insights to politics and to history.

Seymour Papert At a time when parents wonder how computers are changing their children's lives, the world's foremost expert on how children learn to work with computers speaks out.

Lee Sproull, Sara Kiesler Computer networking is changing the way people work and the way organizations function. Connections is an accessible guide to the promise and the pitfalls of this latest phase of the computer revolution. 

Lee Sproull is Professor of Management at Boston University. Sara Kiesler is Professor of Social and Decision Sciences at Carnegie Mellon University.

Idit Harel, Seymour Papert In 1985 the Media Lab was created at MIT to advance the idea that computation would give rise to a new science of expressive media. Within the media lab, the Epistemology and Learning group extends the traditional definition of media by treating as expressive media materials with which children play and learn. The Group's work follows a paradigm for learning research called Constructionism. Several of the chapters directly address the theoretical formulation of Constructionism, and others describe experimental studies which enrich and confirm different aspects of the idea. Thus this volume can be taken as the most extensive and definitive statement to date of this approach to media and education research and practice. This book is structured around four major themes: learning through designing and programming; epistemological styles in constructionist learning, children and cybernetics; and video as a research tool for exploring and documenting constructionist environments.

Yasmin B. Kafai, Mitchel Resnick, Yasmin Kafai The digital revolution necessitates, but also makes possible, radical changes in how and what we learn. This book describes a set of innovative educational research projects at the MIT Media Laboratory, illustrating how new computational technologies can transform our conceptions of learning, education, and knowledge. The book draws on real-world education experiments conducted in formal and informal contexts: from inner-city schools and university labs to neighborhoods and after-school clubhouses. The papers in this book are divided in four interrelated sections as follows:

* Perspectives in Constructionism further develops the intellectual underpinnings of constructionist theory. This section looks closely at the role of perspective-taking in learning and discusses how both cognitive and affective processes play a central role in building connections between old and new knowledge.

* Learning through Design analyzes the relationship between designing and learning, and discusses ways that design activities can provide personally meaningful contexts for learning. This section investigates how and why children can learn through the processes of constructing artifacts such as games, textile patterns, robots and interactive devices.

* Learning in Communities focuses on the social aspects of constructionist learning, recognizing that how people learn is deeply influenced by the communities and cultures with which they interact. It examines the nature of learning in classroom, inner-city, and virtual communities.

* Learning about Systems examines how students make sense of biological, technological, and mathematical systems. This section explores the conceptual and epistemological barriers to learning about feedback, self-organization, and probability, and it discusses new technological tools and activities that can help people develop new ways of thinking about these phenomena.

Thomas M. Duffy, David H. Jonassen This book is about the implications of constructivism for instructional design practices, and more importantly, it is about a dialogue between instructional developers and learning theorists. Working with colleagues in each discipline, the editors were amazed to find a general lack of familiarity with each others' work. From an instructional design perspective, it seems that the practice of instructional design must be based on some conception of how people learn and what it means to learn. From a learning theory perspective, it seems obvious that the value of learning theory rests in the ability to predict the impact of alternative learning environments or instructional practices on what is learned. Thus the interchange of ideas between these disciplines is essential.

As a consequence of both the information rich environment and the technological capability, business is seen moving away from a fixed curriculum and toward providing information and instruction when it is needed. These changes bring about a window of opportunity establishing a dialogue that will provide for a richer understanding of learning and the instructional environment required to achieve that learning. The editors hope that this book is the beginning of the conversation and that it will serve to spur continued conversation between those involved in learning theory and those involved in the design of instruction.

Leslie P. Steffe, Jerry Gale Unique in offering a multidisciplinary perspective on key issues of alternative epistemologies in education, this collection includes contributions from scholars in family therapy, epistemology, and mathematics, science, and language education. These respected researchers were brought together to develop the theme of constructivism as it applies to many diversified fields.

This book examines key distinctions of various constructivist epistemologies, comparing and contrasting the various paradigms. Each section provides both keynote positions on a particular alternative paradigm as well as critical comments by respondents regarding that position. Several chapters also present a synthesis of the alternative epistemological perspectives.

Christopher Roland, Richard Wagner, Robert Weigand

Heinz R. Pagels

Patricia McGee Course Management Systems for Learning: Beyond Accidental Pedagogy is a comprehensive overview of standards, practices and possibilities of course management systems in higher education. Course Management Systems for Learning: Beyond Accidental Pedagogy focuses on what the current knowledge is (in best practices, research, standards and implementations) and the history of the CMS, while also discussing innovative practices in CMS instructional design that have been informed by learning theory and intentional pedagogy. The last section of this book is an invited section, where vendors (WebCT, OKI, Angel) and innovators address their vision of the tools, practices and possibilities in a true next generation. Course Management Systems for Learning: Beyond Accidental Pedagogy represents the points-of-view of a variety of stakeholders and allows each to write in the style and language that is relevant to their field, making this an incredibly useful tool for practitioners, developers, administrators, faculty members, and students.

Joan Fujimura During the late 1970s and 1980s, "cancer" underwent a remarkable transformation. In one short decade, what had long been a set of heterogeneous diseases marked by uncontrolled cell growth became a disease of our genes. How this happened and what it means is the story Joan Fujimura tells in a rare inside look at the way science works and knowledge is created. A dramatic study of a new species of scientific revolution, this book combines a detailed ethnography of scientific thought, an in-depth account of science practiced and produced, a history of one branch of science as it entered the limelight, and a view of the impact of new genetic technologies on science and society.

The scientific enterprise that Fujimura unfolds for us is proto-oncogene cancer research—the study of those segments of DNA now thought to make normal cells cancerous. Within this framework, she describes the processes of knowledge construction as a social enterprise, an endless series of negotiations in which theories, material technologies, and practices are co-constructed, incorporated, and refashioned. Along the way, Fujimura addresses long-standing questions in the history and philosophy of science, culture theory, and sociology of science: How do scientists create "good" problems, experiments, and solutions? What are the cultural, institutional, and material technologies that have to be in place for new truths and new practices to succeed?

Portraying the development of knowledge as a multidimensional process conducted through multiple cultures, institutions, actors, objects, and practices, this book disrupts divisions among sociology, history, anthropology, and the philosophy of science, technology, and medicine.

L. Dee Fink Dee Fink poses a fundamental question for all teachers: "How can I create courses that will provide significant learning experiences for my students?" In the process of addressing this question, he urges teachers to shift from a content-centered approach to a learning-centered approach that asks "What kinds of learning will be significant for students, and how can I create a course that will result in that kind of learning?"

Fink provides several conceptual and procedural tools that will be invaluable for all teachers when designing instruction. He takes important existing ideas in the literature on college teaching (active learning, educative assessment), adds some new ideas (a taxonomy of significant learning, the concept of a teaching strategy), and shows how to systematically combine these in a way that results in powerful learning experiences for students. Acquiring a deeper understanding of the design process will empower teachers to creatively design courses for significant learning in a variety of situations.

Brockman, John (Editor)

Geri McArdle The Crisp Training Essentials Learning Track includes the best self-directed study books at a significant cost savings. To help you learn the essentials of training, this bundle combines the best Fifty-Minute Series books and additional Crisp publications to provide in-depth knowledge of the subject matter. Relevant case studies, self-evaluations, and practical examples help to reinforce key concepts. Instead of ordering one book at a time, simply order the bundle and start your library today.

Etienne Wenger, Richard McDermott, William M. Snyder From the time our ancestors lived in caves to that day in the late '80s when Chrysler sanctioned unofficial "tech clubs" to promote the flow of information between teams working on different vehicle platforms, bands of like-minded individuals had been gathering in a wide variety of settings to recount their experiences and share their expertise. Few paid much attention until a number of possible benefits to business were identified, but many are watching more closely now that definitive links have been established. In Cultivating Communities of Practice, consultants Etienne C. Wenger, Richard McDermott, and William Snyder take the concept to another level by describing how these groups might be purposely developed as a key driver of organizational performance in the knowledge age. Building on a 1998 book by Wenger that framed the theory for an academic audience, Cultivating Communities of Practice targets practitioners with pragmatic advice based on the accumulating track records of firms such as the World Bank, Shell Oil, and McKinsey & Company. Starting with a detailed explanation of what these groups really are and why they can prove so useful in managing knowledge within an organization, the authors discuss development from initial design through subsequent evolution. They also address the potential "dark side"—arrogance, cliquishness, rigidity, and fragmentation among participants, for example—as well as measurement issues and the challenges inherent in initiating these groups company-wide. —Howard Rothman

E. D. Hirsch Jr., James S. Trefil In this forceful manifesto, Hirsch argues that children in the U.S. are being deprived of the basic knowledge that would enable them to function in contemporary society. Includes 5,000 essential facts to know.

Robert Boyd, Peter J. Richerson How do biological, psychological, sociological, and cultural factors combine to change societies over the long run? Boyd and Richerson explore how genetic and cultural factors interact, under the influence of evolutionary forces, to produce the diversity we see in human cultures. Using methods developed by population biologists, they propose a theory of cultural evolution that is an original and fair-minded alternative to the sociobiology debate.

Glen R. Jones In Cyberschools: An Education Renaissance, author Glenn R. Jones identifies several influences that are forcing change in educational institutions, and looks at how distance learning and electronic delivery of information can be a critical tool to assist educational leaders in meeting these changes. He also examines: the rising costs of higher education; the changing characteristics of the adult student; the development of a global community; the transformation of the world to a knowledge society; and how the television medium and the Internet can provide a less costly and more efficient means of providing education to a diverse student population. Cyberschools: An Education Renaissance is a good reference for anyone interested in the history of distance education, and also provides the reader with a number of successful distance learning projects currently in operation.

Kary Mullis Kary Mullis won the Nobel Prize for his invention of the polymerase chain reaction, a chemical procedure that allows scientists to "see" the structures of the molecules of genes. Mullis is no shy, socially inept bench chemist, though; on the contrary, he has led as big and full a life as possible, opening himself to experiences like hallucinogenic drugs, surfing, casually handling dangerous chemicals, and taking shots at the sacred cows of science. Dancing Naked in the Mind Field is Mullis's own chronicle of his adventures, from wooing countless women to possibly being abducted by aliens, and it's a funny, shocking tale indeed. This man certainly doesn't suffer from lack of self-esteem, and yet you might want him along on a trip to the astral plane, say, or a tour of the human genome. Mullis is a fascinating character and his autobiography will put to rest forever the stereotype of scientist as skeptical nerd. —Therese Littleton

Gary Zukav Gary Zukav has written the bible for those who are curious about the mind-expanding discoveries of advanced physics, but who have no scientific background.

Like the Wu Li masters who teach wonder for the failing petal before speaking of gravity, Zukav writes in beautiful, clear language — with no mathematical equations — opening our minds to the exciting new theories that are beginning to illuminate the ultimate nature of our universe...quantum mechanics, relativity and beyond.

"The most exciting intellectual adventure I've been on." (The New York Times)

William Barrett

Van B. Weigel In this timely book, Weigel presents an innovative and effective framework for e-learning in higher education that can be woven into the fabric of classroom-based education to better cultivate connection and collaboration between students and educators. Written for presidents, deans, trustees, faculty, and distance education providers, this book outlines a dynamic new approach to distance learning and shows that the ability to manage knowledge, rather than just accumulate it, should be the chief priority of higher education in a technological world. The author decries the use of distance education to simply expand enrollments and demonstrates how effective education can connect knowledge across fields and age levels rather than segmenting it. He also shows how the rich resources of the Internet can be plumbed creatively to add depth and meaning to the college curriculum and to immerse learners, whether in the classroom or at a distance, in a continuum of knowledge and experience.

Donald Norman Anyone who designs anything to be used by humans—from physical objects to computer programs to conceptual tools—must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

Sasha A. Barab, Rob Kling, James H. Gray This volume explores the theoretical, design, learning, and methodological questions relevant to designing for and researching web-based communities to support the learning process. Coming from diverse academic backgrounds, the authors examine what we do and do not know about the processes and practices of designing communities to support educational processes. Taken as a collection, the chapters point to the challenges and complex tensions that emerge when designing for a web-supported community, especially when the focal practice of the community is learning.

Ellen Isaacs, Alan Walendowski Designing from Both Sides of the Screen: How Designers and Engineers Can Collaborate to Build Cooperative Technology is a must-have book for anyone developing user interfaces (UI). The authors define a seemingly simple goal, the Cooperative Principle for Technology: "[T]hose who are designing, building, or managing the development of technology should teach their products to follow the same basic rules of cooperation that people use with each other."

In the first section, they show lots of good and bad UI examples from different devices (PC, PDA, photocopier, even a dashboard). Bad examples include confusing pop-ups, crowded menus, and hilarious error messages like this one from Yahoo! Messenger: "You are not currently connected. Please click on Login and then Login to login again."

The book gives succinct design principles like, "Treat clicks as sacred." A violation of this would be those dreaded "Do you really mean it?" pop-ups. Using a butler as an analogy, they point out that he'd soon be out of a job if he questioned, "Madam, are you sure you want me to answer the door?" A design guideline says, "If you have an Undo feature, there is no need to break the users' flow to ask them whether they really want the program to do what they just asked it to do." Design guidelines like this appear in the margins throughout the book for easy reference and are gathered in a handy appendix.

The second section goes into detail on the creation of the authors' own project, Hubbub, a multidevice instant-messaging application. Whenever a step in the process reflects the application of a design principle, it's called out in purple in the text. Thus, the book itself is an example of a cooperative UI that helps readers keep ideas organized as they read along.

Even if you're not developing user interfaces, you'll enjoy this book. There are many moments of recognition when you see just how flawed your favorite, or most hated, everyday application/operating system/Web site is, and how easily it could have been improved. And you may even find the principles of Cooperative Technology informing nontechnological areas of your life. The authors make politeness and the anticipation of the needs of others seem logical, feasible, and elegant. —Angelynn Grant

Kristina Höök, David Benyon, Alan J. Munro This volume provides a thoroughly up-to-date guide to the use of the Social Navigation approach in designing information spaces. The first part focuses on real life systems such as Kalas, GeoNotes and Babble, and examines the rationale for some of the design choices made. The second part takes a detailed look at the underlying principles and ideas that drive the field. Overall this book aims to provide the reader with a wealth of example systems, concepts and practical ideas to help them get the most out of this important new approach.

Designing Information Spaces: The Social Navigation Approach will mainly be of interest to anyone designing collaborative information spaces or web sites. It will also be useful for anyone studying or researching topics such as HCI, virtual environments, user interfaces and information retrieval.

Michael Milano, Diane Ullius "An excellent, comprehensive, and very practical guide for training design.

—Beverly Popek, director of human resources, professional & consulting services, MCI Telecommunications

The answer is here. The heart of this book is the Sequential-Iterative Model (SIM) for training design. A fancy term for a simple, elegant concept: training should be a step-by-step process with a feedback loop that enables you to continually refine your training based on experience.

"You will not find another book that so thoroughly examines the process of creating training events. For anyone who wants to do quality design work, this book is highly recommAnded."
—Mel Silberman, author of Active Training and 101 Ways to Make Training Active

This book is a tool to help you design training that is: Effective: Accomplishing specific objectives that aim toward successEfficient: Meeting training objectives without wasting time or energyEngaging: Involvin g learners and incorporating their experience into the training

You get checklists and evaluations to guide your development process. Out of their many years of experience, Milano and Ullius have created a practical guidebook that enables you to structure training so it is fluid and adaptable. Many guides to instructional design are stuffy, academic, and difficult to apply to the real world. Not so with Designing Powerful Training. This book is easy to approach and visually refreshing, with over 70 figures and illustrations!

You'll receive an overview of training basics, including: Identifying the central characteristics of adult learnersRecognizing the essential skills for instructional designConducting a simple and quick needs assessment . . . and much more!

Next, the authors introduce you to the revolutionary SIM design. This design guides you through: defining training goals and objectivesdesigning a big-picture outline for your training programrefining your outline to create a detailed training processselecting media for your training eventsevaluating the success of your designs.

"I like this book! The [SIM] gives me the connection between training design and organizational performance needs I have been looking for in other books."— Joseph A. Greenberg, professor of higher education administration, The George Washington University

An essential piece of the puzzle is the running example that the authors follow throughout the book. This is where the rubber meets the road. You see the SIM in action and you recognize how you'll make it work for you.

Ben Shneiderman The much-anticipated fourth edition of Designing the User Interface provides a comprehensive, authoritative introduction to the dynamic field of human-computer interaction (HCI). Students and professionals learn practical principles and guidelines needed to develop high quality interface designs—ones that users can understand, predict, and control. It covers theoretical foundations, and design processes such as expert reviews and usability testing. Numerous examples of direct manipulation, menu selection, and form fill-in give readers an understanding of excellence in design. Recent innovations in collaborative interfaces, online help, and information visualization receive special attention. A major change in this edition is the integration of the World Wide Web and mobile devices throughout the book. Chapters have examples from cell phones, consumer electronics, desktop displays, and Web interfaces.

Jakob Nielsen Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.

This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scanability." Along the way, the author pulls no punches with his opinions, using phrases like "frames: just say no" to immediately make his feelings known. Fortunately, his advise is some of the best you'll find.

One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes—focusing on the "what." The author promises a follow-up title that will show the "hows" and, based on this installation, we can't wait. —Stephen W. Plain

Topics covered: Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.

William Horton The surge in the number of online training sites has created an unprecedented demand for experts who know all aspects of Web-based training (WBT) site design. Written by bestselling author William Horton, this book provides the hands-on and practical guidance that trainers demand. Packed with over 100 examples, this well-illustrated guide walks you through every phase of designing WBT, from analyzing your course requirements and assessing the needs of potential students to designing a course for a global audience.

You'll find out how to combine elements into effective and interesting learning sequences, discover how to overcome any technical hurdle that may arise, how to offer materials that motivate learning, and how to use Web technologies to create 21st-century alternatives to traditional courses.

Praise for Designing Web-Based Training

"Horton has done it again! He's addressed the cutting-edge problem of Web-based training design with his pragmatic, research-based approach. His work is task-oriented and down-to-earth. He doesn't waste our time with excessive educational philosophy. In short-comprehensive overview, practical advice, engaging presentation."-Robert E. Horn, Author, Visual Language: Global Communication for the 21st Century

"As each new media wave is adopted for instructional pur-poses, there is a lag in effective exploitation of the unique features the medium brings for supporting learning. Designing Web-Based Training bridges the gap by providing a rich and detailed reference."-Ruth Clark, EdD, President, Clark Training & Consulting

"Designers have been seeking guidance on how to exploit the Web's distribution potential while combining it with powerful instructional programs. Horton provides structure, stimulation, and substance in this important book. Web-based training is definitely what is happening now. Designing Web-Based Training will be a de facto classic in the field." -Gloria Gery, Principal, Gery Associates, Author, Making CBT Happen

The companion Web site at www.wiley.com/compbooks/horton/ features:

* Design guidelines

* Live versions of many examples from the book

* A course shell and sample lessons

* Links to helpful references

Roger Schank, Roger C. Schank "Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities."-The New York Times

The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning­­—today—today's hottest business training topic­­—and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.

Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves: e-Learning by doingEncouraging learners to fail—­­and learn from failureJust-in-time storytelling from expertsPowerful emotional impact

Keith L. Moore, T. V. N. Persaud

Joergen Joergensen

William Brame A breakthrough in sexual literature, this work is a complete, comprehensive user-friendly guide to and tour through the world of alternative sexual lifestyles. While the topics are exotic and erotic, the authors handle each one in a sensitive, thorough, analytical, and fascinating way and manage to explain a secret world to those who might wish to visit.

From the Trade Paperback edition.

Marc Prensky Recognizing that people respond more effectively to speed, fun and graphics, Prensky's revolutionary approach melds the engagement of fast-paced video games with serious business content to create better and more engaging training. Digital Game-Based Learning expands on his technique by explaining what digital game-based learning is, why it is different and better, why it's not just another fad, where it can be used, and how to implement it. Brimming with case studies based on on-site visits to companies who have already successfully utilized this revolutionary training methodology, readers will discover new ways to better motivate and educate. A Web site — www.twitchspeed.com — linked to the guide will bring together the various people and companies involved in the game-based learning field and become a forum for the exchange of ideas.

Steven Holtzman While we are constantly reminded that the digital medium is like none other, Steven Holtzman wants us to realize that we're not yet aware of just how different it is. The areas of uniqueness and its deeper capabilities as a means of artistic expression are just beginning to be explored. Holtzman takes us on a tour of some of the most exciting of these explorations. Moving back and forth among technical issues, artistic visions, and artistic technique, he pushes the door just a bit wider to reveal glimpses of new possibilities. While what's being done is exciting, the real wonder, Digital Mosaics shows, lies in the knowledge that today's artistic innovations pave the way for unexpected visions tomorrow.

George P. Landow, Paul Delany The sixteen essays collected in The Digital Word continue Landow and Delany's exploration of the new fluid, digitized text begun in Hypermedia and Literary Studies (1991), which focused on the linking of text, graphics, or sound into structures typically bound within a single computer or local-area network. This book explores the larger realm of the knowledge infrastructure where texts are received, reconstructed, and sent over global networks. It covers text management, textual resources and communication, and working with texts.

In their introductory essay, Landow and Delany address the impact of such developments as the dematerialization of text (which exists only as a piece of code) and the manipulability of text-based computing (searches, editing, comparison, and analysis), which shifts the balance of power from text to reader. Digital texts; the law, sources, distribution, and management of texts; and the need for new procedures that will make explorations of the boundless universe of text more effective are touched on as well.

Current examinations of text management include the FreeText Project and personal information retrieval, a taxonomy of text-management software, and markup systems (including a clear, authoritative discussion of Standard Generalized Markup Languages). Essays in the next section take up such disparate aspects of textual resources and communications as corpus-based linguistics, networked library services, personal docuverses for the individual scholar, and the new forms of scholarly communications created by electronic mail and electronic conferencing. A concluding section on working with texts surveys what has been variously called computer criticism, computer-aided criticism, and electronic text analysis in relation to textual editing, literary interpretation, and our practice of reading and writing in an electronic age.

George P. Landow is Professor of English and Art at Brown University. Paul Delany is Professor of English at Simon Fraser University.

Hugh G. Petrie

R. Tony Eichelberger

Rene Descartes

Daniel J. Boorstin Perhaps the greatest book by one of our greatest historians, The Discoverers is a volume of sweeping range and majestic interpretation. To call it a history of science is an understatement; this is the story of how humankind has come to know the world, however incompletely ("the eternal mystery of the world," Einstein once said, "is its comprehensibility"). Daniel J. Boorstin first describes the liberating concept of time——"the first grand discovery"—and continues through the age of exploration and the advent of the natural and social sciences. The approach is idiosyncratic, with Boorstin lingering over particular figures and accomplishments rather than rushing on to the next set of names and dates. It's also primarily Western, although Boorstin does ask (and answer) several interesting questions: Why didn't the Chinese "discover" Europe and America? Why didn't the Arabs circumnavigate the planet? His thesis about discovery ultimately turns on what he calls "illusions of knowledge." If we think we know something, then we face an obstacle to innovation. The great discoverers, Boorstin shows, dispel the illusions and reveal something new about the world.

Although The Discoverers easily stands on its own, it is technically the first entry in a trilogy that also includes The Creators and The Seekers. An outstanding book—one of the best works of history to be found anywhere. —John J. Miller

Robert Root-Bernstein

William Bechtel, Robert C. Richardson Discovering Complexity offers an account of scientific discovery that aims to be psychologically and historically realistic. Drawing on cases from a number of life sciences, including biochemistry, genetics, and neuroscience, this study of the dynamics of theory development focuses on two psychological heuristics, decomposition and localization. William Bechtel and Robert Richardson identify a number of "choice-points" that scientists confront in developing mechanistic explanations and describe how different choices result in divergent explanatory models. According to Bechtel and Richardson's analysis, decomposition is the attempt to differentiate components of a system, while localization assigns responsibility for specific tasks to these components. The book examines in detail the usefulness of these heuristics in biological science, but also discusses their fallibility: underlying their use is the sometimes false assumption that nature is significantly decomposable and hierarchical. When a system does not appear to be decomposable, a classic response has been to abandon the pursuit of mechanistic explanation and to settle for accurate descriptions of phenomena. More recently, with advances in mathematical modeling, an alternative has emerged. Described in this work is an approach to explanation that appeals to interactions between simple components, rather than assigning functions to individual components.

N. A Tiley

Kenneth F. Schaffner Kenneth F. Schaffner compares the practice of biological and medical research and shows how traditional topics in philosophy of science—such as the nature of theories and of explanation—can illuminate the life sciences. While Schaffner pays some attention to the conceptual questions of evolutionary biology, his chief focus is on the examples that immunology, human genetics, neuroscience, and internal medicine provide for examinations of the way scientists develop, examine, test, and apply theories. 

Although traditional philosophy of science has regarded scientific discovery—the questions of creativity in science—as a subject for psychological rather than philosophical study, Schaffner argues that recent work in cognitive science and artificial intelligence enables researchers to rationally analyze the nature of discovery. As a philosopher of science who holds an M.D., he has examined biomedical work from the inside and uses detailed examples from the entire range of the life sciences to support the semantic approach to scientific theories, addressing whether there are "laws" in the life sciences as there are in the physical sciences. Schaffner's novel use of philosophical tools to deal with scientific research in all of its complexity provides a distinctive angle on basic questions of scientific evaluation and explanation.

Michael Bliss In a brilliant, definitive history of one of the most significant and controversial medical events of modern times, award-winning historian Michael Bliss brings to light a bizarre clash of scientific personalities. When F. G. Banting and J. J. R. Macleod won the 1923 Nobel Prize for discovering and isolating insulin, Banting immediately announced that he was dividing his share of the prize with his young associate, C. H. Best. Macleod divided his share with a fourth member of the team, J. B. Collip. For the next sixty years medical opinion was intensely divided over the allotment of credit for the discovery of insulin. In resolving this controversy, Bliss also offers a wealth of new detail on such subjects as the treatment of diabetes before insulin and the life-and-death struggle to manufacture insulin.

Mahlon B. Hoagland

Clayton Christensen, Curtis W. Johnson, Michael B. Horn A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution

. .

A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.
-Jim Collins, bestselling author of Good to Great

. .

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need disruptive innovation.

. .

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of disruptive change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

.

.

Customized learning will help many more students succeed in school.

Student-centric classrooms will increase the demand for new technology.

Computers must be disruptively deployed to every student.

Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.

We can compete in the global classroom-and get ahead in the global market.

.

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

. .

The future is now. Class is in session.

.

H. E. Huntley Engaging introduction to that curious feature of mathematics which provides framework for so many structures in biology, chemistry, and the arts. Discussion ranges from theories of biological growth to intervals and tones in music, Pythagorean numerology, conic sections, Pascal's triangle, the Fibonnacci series and much more.

Joyce Baldwin

Ian Stewart

Steve Krug Usability design is one of the most important—yet often least attractive—tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages—we scan them" and "We don't figure out how things work—we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. —Stephen W. Plain

Topics covered:User patternsDesigning for scanningWise use of copyNavigation designHome page layoutUsability testing

J. David Kuo Anyone who stumbled through the Web's earliest days—as either a starry-eyed entrepreneur, investor, or employee—will find plenty to recognize in J. David Kuo's insightful and entertaining dot.bomb. Wrapped in the tale of Value America, Craig Winn's wildly unsuccessful bid to hop aboard the Internet revolution in 1997 and totally remake retailing, the book paints a clear picture of the way optimism and wishful thinking became fatally intermingled in the rush to mine the gold supposedly buried deep within this glowing, new electronic medium. And Kuo, formerly the company's senior vice president of communications, knows the story intimately and shows here that he also knows how to tell it.

"The single goal was to build scale, build the brand, and become the Internet behemoth... overnight," he writes in describing how Winn, a traditional businessman with traditional ideas about building a traditional company, was sucked into the day's unbridled cyber-fervor as he tried to assemble his vision of a one-stop electronic shop that took advantage of all the Net's imagined bells and whistles. "[But] Winn had more competitors than he imagined," Kuo continues. "In Silicon Valleys, alleys, and corridors, retailers, technologists, and bankers were creating dot.com companies that would sell pet food, lingerie, books, electronics, discount items, luxury items, home-improvement items, furniture, and everything else imaginable. All those companies were already operating on new Internet math. Winn had to catch up."

In the pages that follow, Kuo vividly chronicles the heady years that came just after Michael Wolff's pioneering Burn Rate era, and he does so with just as juicy an insider's perspective (although without the rancor and animosity that such an experience often engenders). There also are plenty of practical lessons here. One strongly suspects, however, that much like those brought back from gold rushes to Sutter's Mill, these also will go largely unheeded when the fever spreads again. —Howard Rothman

Liebe F. Cavalieri

Scott Rosenberg In the 80s, Tracy Kidder's The Soul of a New Machine attempted to define the story of the development of a minicomputer: from the new science to the business and nascent culture of electronic hardware and software that was characteristic of that time. Scott Rosenberg's Dreaming in Code draws on Kidder's model as it attempts to document the state of software, the Internet, and everything circa 2006 through the lens of Chandler, an as-yet-unfinished software application for the management of personal information.

The Chandler project—driven by Mitch Kapor, the founder of Lotus Development and main author of its 1-2-3 spreadsheet, and later co-founder of the Electronic Frontier Foundation—isn—isn't the primary point of Dreaming in Code, though reading about software people and their social behavior is at least as interesting as reading about that of meerkats or monkeys. Rather, Chandler is a rhetorical device with which Rosenberg takes on the big questions: How do software development teams work (or not)? Why does the reuse of software modules rarely work altogether correctly? Does open-source development by volunteers on the Internet lead to innovation or just insanely bifurcated chaos? Chandler helps his readers think more clearly about all of these issues; however, "answers" to these questions are, of course, not to be had, which is one of his points.

The problem with books about technical subjects that aspire to appeal to a general audience, particularly computers and software, is that such subjects are so far outside the realm of familiarity of most people that the prose bogs down in analogy and metaphor. Rosenberg manages to avoid too much of that and deliver a readable account of software development and culture. —David Wall

Heinz R. Pagels

Robin Mason Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially for distributed education. Through highlighting the most relevant, interesting, and challenging aspects of e-Learning the book provides practical advice for using social networking tools in course design. This volume covers the following issues of course design using social networking: key issues of social networking as an educational technique; designing for a distributed environment; strengths and weaknesses of delivering content in various formats: text, audio and video; specific media: blogging, wikis, podcasting, webcasting; constraints on course design; and, implementation, evaluation, induction and training.Illustrated by short descriptive case studies, it also highlights contact addresses, websites, and further reading to help readers find resources and enhance their design. This practical guide will help all those involved in the design and delivery of online learning in higher education make the best choices when preparing courses for distributed learning. Robin Mason is Professor of Educational Technology at the Open University where she is a specialist in the design and practice of online teaching and learning. Frank Rennie is Professor of Sustainable Rural Development at the UHI Millennium Institute in the Highlands and Islands of Scotland.

Ruth Colvin Clark, Richard E. Mayer In e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally recognized experts in the field of e-learning— offer essential information and guidelines for selecting, designing, and developing e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings.

Marc J. Rosenberg Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

David W. Breneman, Brian Pusser, Sarah E. Turner Documents the rise of for-profit education as a dynamic and powerful force in higher education.

George E. Miller

Charles Fisher, David C. Dwyer, Keith Yocam Co-Published with Apple Press

"A blueprint for those communities who are attempting change within existing educational structures. . . . Parents, teachers and school administrators, business and community leaders, and policy makers will find this book instructive. . .well worth reading."
—American Secondary Education

"Every education, business, and community leader who wants to cut through the hype about technology to see where the investment really makes a difference should start with this book."
—Alan November, CEO, Educational Renaissance Planners

To commemorate the tenth anniversary of the Apple Classrooms of Tomorrow (ACOT) project, this book brings together a diverse group of educators to reflect on what we know about computer-aided instruction. From the latest research findings to practical classroom experience, it provides an overview of the promise and prospects for technology in education.

Marvin Cetron, Margaret Gayle

William C. Bozeman, Donna T. Baumbach

George Brown Each chapter of Effective Teaching in Higher Education gives practical guidelines and suggestions for teaching. The book addresses all of the main types of teaching in a variety of contexts: lecturing, small group teaching, laboratory work, and the supervision of research projects. The final chapter focuses on ways to help students learn more effectively, whether in formal lectures and seminars or in private study.

Stephen Jay Gould

Horace Freeland Judson In the foreword to this expanded edition of his 1979 masterpiece, Horace Freeland Judson says, "I feared I might seem the official historian of the movement"—molecular biology, that is. If by official he means "authoritative; definitive; the standard against which all others are measured" then his fears are warranted. Detailed without being overly technical, humane without being fulsome, The Eighth Day of Creation tells of molecular biology's search for the secret of life. "The drama has everything—exploration of the unknown; low comedy and urgent seriousness; savage competition, vaulting intelligence, abrupt changes of fortune, sudden understandings; eccentric and brilliant people, men of honor and of less than honor; a heroine, perhaps wronged; and a treasure to be achieved that was unique and transcendent." And in Judson this drama found its Shakespeare.

Lawrence Leshan, Henry Margenau

William S. Cleveland The revised edition of The Elements of Graphing Data is about visualizing data in science and technology. It contains graphical methods and principles that are powerful tools for showing the structure of data. The material is relevant for data analysis and for data communication. The revised edition has many new graphical methods that have been developed since the first edition was published, a completely new framework for graphical perception, and a new layout that places graphs closer to the text that explains them.

Peter Elbow Peter Elbow's widely acclaimed and original theories on the writing process, set forth in Writing Without Teachers and Writing With Power, have earned him a reputation as a leading educational innovator. Now Elbow has drawn together twelve of his essays on the nature of learning and teaching to suggest a comprehensive philosophy of education. At once theoretical and down-to-earth, this collection will appeal not only to teachers, adminitrators and students, but to anyone with a love of learning. Elbow explores the "contraries" in the educational process, in particular his theory that clear thinking can be enhanced by inviting indecision, incoherence, and paradoxical thinking. The essays, written over a period of twenty-five years, are engaged in a single enterprise: to arrive at insights or conclusions about learning and teaching while still doing justice to the "rich messiness" of intellectual inquiry. Drawing his conclusions from his own perplexities as a student and as a teacher, Elbow discusses the value of interdisciplinary teaching, his theory of "cooking" (an interaction of conflicting ideas), the authority relationship in teaching and the value of specifying learning objectives. A full section is devoted to evaluation and feedback, both of students and faculty. Finally, Elbow focuses on the need to move beyond the skepticism of critical thinking to what he calls "methodological belief"—an ability to embrace more than one point of view.

Steven Johnson An individual ant, like an individual neuron, is just about as dumb as can be. Connect enough of them together properly, though, and you get spontaneous intelligence. Web pundit Steven Johnson explains what we know about this phenomenon with a rare lucidity in Emergence: The Connected Lives of Ants, Brains, Cities, and Software. Starting with the weird behavior of the semi-colonial organisms we call slime molds, Johnson details the development of increasingly complex and familiar behavior among simple components: cells, insects, and software developers all find their place in greater schemes.

Most game players, alas, live on something close to day-trader time, at least when they're in the middle of a game—thinking more about their next move than their next meal, and usually blissfully oblivious to the ten- or twenty-year trajectory of software development. No one wants to play with a toy that's going to be fun after a few decades of tinkering—the toys have to be engaging now, or kids will find other toys.

Johnson has a knack for explaining complicated and counterintuitive ideas cleverly without stealing the scene. Though we're far from fully understanding how complex behavior manifests from simple units and rules, our awareness that such emergence is possible is guiding research across disciplines. Readers unfamiliar with the sciences of complexity will find Emergence an excellent starting point, while those who were chaotic before it was cool will appreciate its updates and wider scope. —Rob Lightner

John Horgan John Horgan makes the powerful case that the best and most exciting scientific discoveries are behind us. He states that many scientists today, particularly those he interviewed for the book, are "gripped by a profound unease," due partially to dwindling financial resources and vicious competition, but increasingly due to the sense that "the great era of scientific discovery is over." In other words, he argues, the big problems that can be solved have been, and the big ones that haven't been solved can't be. Among the celebrated thinkers quoted in this ambitious book are Stephen Jay Gould, Roger Penrose, and John Archibald Wheeler. A concise history of the last 20 years of scientific study introduces his thesis and covers such topics as superstring theory, mathematical topology, and how to distinguish chaos from complexity.

Jim Harrison "It used to be Cliff and Vivian and now it isn't." With these words, Jim Harrison sends his sixty-something protagonist, divorced and robbed of his farm by a late-blooming real estate shark of an ex-wife, on a road trip across America, armed with a childhood puzzle of the United States and a mission to rename all the states and state birds to overcome the banal names men have given them. Cliff's adventures take him through a whirlwind affair with a former student from his high school-teacher days twenty-some years before, to a "snake farm" in Arizona owned by an old classmate; and to the high-octane existence of his son, a big-time movie producer in San Francisco.

The English Major is the map of a man's journey into—and out of—himself, and it is vintage Harrison—reflective, big-picture American, and replete with wicked wit.

Benjamin Samuel Bloom, G. Madaus

Stephen Jay Gould

David Weinberger Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.

In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children’s teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

From A to Z, Everything Is Miscellaneous will completely reshape the way you think—and what you know—about the world.

The Flocking of Information: An Amazon.com Exclusive Essay by David Weinberger
As businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash—adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like "flocking behavior," joining with other information that adds value to it, creating swarms that help customers and, ultimately, the businesses from which the information initially escaped.

For example, Wize.com is a customer review site founded in 2005 by entrepreneur Doug Baker. The site provides reviews for everything from computers and MP3 players to coffee makers and baby strollers. But why do we need another place for reviews? If you’re using the Web to research what digital camera to buy for your father-in-law, you probably feel there are far too many sites out there already. By the time you have scrolled through one store’s customer reviews for each candidate camera and then cross-referenced the positive and the negative with the expert reviews at each of your bookmarked consumer magazines, you have to start the process again just to remember what people said. Wize in fact aims at exactly that problem. It pulls together reviews from many outside sources and aggregates them into three piles: user reviews, expert reviews (with links to the online publications), and the general "buzz." (For shoppers looking for a quick read on a product, Wize assigns an overall ranking.) When Wize reports that 97 percent of users love the Nikon D200 camera, it includes links to the online stores where the user reviews are posted, so customers are driven back to the businesses to spend their money.

Zillow.com does something similar for real estate. The people behind Expedia.com, Rich Barton and Lloyd Frink, were looking for a new business idea—and were in the market for new homes. After hunting for information, they found that most of it was locked into the multiple listings sites of the National Association of Realtors. Now Zillow takes those listings and mashes them up with additional information that can help a potential purchaser find exactly what she wants. The most dramatic mashup right now is the "heat map" that uses swaths of color to let you tell at a glance what are the most expensive and most affordable areas. At some point, though, Zillow or one of its emerging competitors will mash up listing information with school ratings, crime maps, and aircraft flight patterns.

Wize and Zillow make money by selling advertising, but their value is in the way their sites aggregate the miscellaneous—letting lots of independent sources flock together, all in one place.

We’re seeing the same trend in industry after industry, including music, travel, and the news media. Information gets released into the wild (sometimes against a company’s will), where it joins up with other information, and the act of aggregating adds value. Companies lose some control, but they gain market presence and smarter customers. The companies that are succeeding in the new digital skies are the ones that allow their customers to add their own information and the aggregators to mix it up, because whether or not information wants to be free, it sure wants to flock.

Mary Midgley "... a graceful, refreshing and enlightening book, applied philosophy that is relevant, timely and metaphysical in the best sense." — The New York Times Book Review

Daniel R. Brooks, E.O. Wiley "By combining recent advances in the physical sciences with some of the novel ideas, techniques, and data of modern biology, this book attempts to achieve a new and different kind of evolutionary synthesis. I found it to be challenging, fascinating, infuriating, and provocative, but certainly not dull."—James H, Brown, University of New Mexico

"This book is unquestionably mandatory reading not only for every living biologist but for generations of biologists to come."—Jack P. Hailman, Animal Behaviour, review of the first edition

"An important contribution to modern evolutionary thinking. It fortifies the place of Evolutionary Theory among the other well-established natural laws."—R.Gessink,TAXON

David J. Depew, Bruce H. Weber The 10 original essays in Evolution at a Crossroads explore "post-Kuhnian" approaches to conceptual problems in contemporary evolutionary and developmental theory. They focus in particular on the effect that current, rapid developments in molecular biology are having on our understanding of evolution and philosophy of science.

Philosophy of science has swung widely between the dogmas of logical empiricism and relativism. Evolution at a Crossroads seeks to forge a new synthesis of the two trends to search for a more solid framework for evolutionary biology as well as a more solid philosophy of science. Complementing and extending such anthologies as Elliot Sober's Conceptual Issues in Evolutionary Biology, Robert Brandon's and Richard Burrian's Genes, Organisms, Populations, and Marjorie Grene's Dimensions of Darwinism, this book adds substantially to the emerging and rapidly developing discipline known as "the philosophy of biology."

Peter J Bowler Peter J. Bowler's comprehensive, fascinating account of the history of evolutionary theories introduces specialist and nonspecialist alike to one of the most potent scientific ideas of modern times. This new edition is updated in its content and includes an augmented bibliography that offers an unparalleled guide to further reading. As in the original edition, Bowler's even-handed approach not only clarifies the history of his controversial subject but also adds significantly to our understanding of contemporary debates over it. The idea of evolution continues to evolve.

C. Dyke Dyke examines the controversial topics of sociobiology and evolution from scientific and philosophical perspectives. At issue are the basic underpinnings of biology: explanation, determination, teleology, reductionism, and hierarchy. The author proposes that progress in sociobiology and evolution is hindered by an outmoded philosophical view of science that does not adequately take into account recent advances in our understanding of basic biological processes. His goal is to shift the focus from a philosophical understanding based on observation from outside biology to a dynamic, philosophically aware science.

Gerard Radnitzky

Stanley N. Salthe

Mihaly Csikszentmihalyi The author of the bestselling Flow (more than 125,000 copies sold) offers an intelligent, inspiring guide to life in the future.

B. Joseph Pine, James H. Gilmore Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another—clothes, food, cars, computers—was to add service.

But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. —Harry C. Edwards

Ronald N. Giere "This volume presents an attempt to construct a unified cognitive theory of science in relatively short compass. It confronts the strong program in sociology of science and the positions of various postpositivist philosophers of science, developing significant alternatives to each in a reeadily comprehensible sytle. It draws loosely on recent developments in cognitive science, without burdening the argument with detailed results from that source. . . . The book is thus a provocative one. Perhaps that is a measure of its value: it will lead scholars and serious student from a number of science studies disciplines into continued and sharpened debate over fundamental questions."—Richard Burian, Isis

"The writing is delightfully clear and accessible. On balance, few books advance our subject as well."—Paul Teller, Philosophy of Science

Ruth Hubbard, Elijah Wald

Gregoire Nicolis, Ilya Prigogine Unexpected discoveries in nonequilibrium physics and nonlinear dynamics are changing our understanding of complex phenomena. Recent research has revealed fundamental new properties of matter in far-from-equilibrium conditions, and the prevalence of instability-where small changes in initial conditions may lead to amplified effects.

Richard Dawkins People commonly view evolution as a process of competition between individuals—known as "survival of the fittest"—with the individual representing the "unit of selection." Richard Dawkins offers a controversial reinterpretation of that idea in The Extended Phenotype, now being reissued

to coincide with the publication of the second edition of his highly-acclaimed The Selfish Gene. He proposes that we look at evolution as a battle between genes instead of between whole organisms. We can then view changes in phenotypes—the end products of genes, like eye color or leaf shape,

which are usually considered to increase the fitness of an individual—as serving the evolutionary interests of genes.

Dawkins makes a convincing case that considering one's body, personality, and environment as a field of combat in a kind of "arms race" between genes fighting to express themselves on a strand of DNA can clarify and extend the idea of survival of the fittest. This influential and controversial

book illuminates the complex world of genetics in an engaging, lively manner.

George Collison, Bonnie Elbaum, Sarah Haavind, Robert Tinker "Facilitating Online Learning: Effective Strategies for Moderators" is Atwood Publishing's latest title and one of your greates resources for distance education. It will help you build an online community and fuel online dialogue to create relationships between interactants. It will also provide you with a wide repertoire of strategies for sharpening your course's content and ways to fend off and avoid technological problems and roadblocks that you will invariably face during your class.

Po Bronson Bronson's last novel, Bombardiers, was wonderful, so it comes as no surprise that his latest novel is just marvelous. What does it take for entrepreneurs to risk everything, develop a product, start a company, and take it public? When social idealism, corporate politics, petty jealousies, money fever—all part of the business landscape in Silicon Valley—meet, the results make for a fun, fast-paced read. And if you're familiar with the culture of Silicon Valley, you'll find yourself asking if this is a novel or a chronicle of the times. Just make sure you clear your calendar before picking up this book—you won't be doing anything else until you finish.

Allison Rossett This hands-on book tells you how to quickly determine performance needs before investing precious time and resources. When trainers, consultants, and problem-solvers need to figure out what's wrong with an organization—and they need a solution fast—they need this book. Needs assessment is about doing things right; performance analysis guarantees doing the right thing.

Rossett offers extensive guidance on:

Accelerating a performance analysis

Overcoming organizational obstacles

Using technology in analysis

Presenting the results of an analysis . . . and much more!

You'll get job aids, templates, and implementation examples that direct you through the basics of performance analysis. Carefully selected case studies further illustrate the text.

Visit the First Things Fast online coaching and information system and get information about how to encourage analysis in the organization and what strategies are best for doing it. This online information and coaching tool, designed by award-winning author Allison Rossett, offers planning tips and tools to get things done . . . fast!

Howard Gardner We live in a time of vast changes. And those changes call for entirely new ways of learning and thinking. World-renowned for his theory of multiple intelligences, Gardner takes that thinking to the next level in this book, drawing from a wealth of diverse examples to illuminate his ideas. Concise and engaging, "Five Minds for the Future" will inspire lifelong learning in any reader as well as provide valuable insights for those charged with training and developing organizational leaders - both today and tomorrow.

Stephen Jay Gould

Arthur Kornberg

John Sperling, Robert Tucker

Colin Turnbull The Forest People — Colin M. Turnbull's best-selling, classic work — describes the author's experiences while living with the BaMbuti Pygmies, not as a clinical observer, but as their friend learning their customs and sharing their daily life.

Turnbull conveys the lives and feelings of the BaMbuti whose existence centers on their intense love for their forest world, which, in return for their affection and trust, provides their every need. We witness their hunting parties and nomadic camps; their love affairs and ancient ceremonies — the molimo, in which they praise the forest as provider, protector, and deity; the elima, in which the young girls come of age; and the nkumbi circumcision rites, in which the villagers of the surrounding non-Pygmy tribes attempt to impose their culture on the Pygmies, whose forest home they dare not enter.

The Forest People eloquently shows us a people who have found in the forest something that makes their life more than just living — a life that, with all its hardships and problems and tragedies, is a wonderful thing of happiness and joy.

Felix Mainx

Desmond Keegan Distance education and training provision has expanded dramatically over the past few years. This best-selling introduction to the field has helped many to understand the origins and background of distance education, and has been used by students and professionals as a guide to policy and practice. It has been updated in the light of the developments in recent years in Eastern Europe, and the enormous advances in the use of new technologies. A new case study of distance education in China is also included.

A.Bartlett Giamatti

Tom Wolfe

James M Nyce, Paul Kahn Vannevar Bush, the engineer who designed the world's most powerful analog computer, predicted the development of a new kind of computing machine he called Memex. For many computer and information scientists, Bush's Memex has been the prototype for a machine to help people think. This book contains Bush's essays, and original essays by academic and commerical researchers relating the state of art in personal computing, hypertext and information retrieval software to bush's ideas and Memex.

National Research Council, Committee on H.S. Biology Education

M.A. Blythe, K. Overbeeke, A.F. Monk, P.C. Wright This book reflects the move in Human Computer Interaction studies from standard usability concerns towards a wider set of problems to do with fun, enjoyment, aesthetics and the experience of use.

Traditionally HCI has been concerned with work and task based applications but as digital technologies proliferate in the home fun becomes an important issue. There is an established body of knowledge and a range of techniques and methods for making products and interfaces usable, but far less is known about how to make them enjoyable.

Perhaps in the future there will be a body of knowledge and a set of techniques for assessing the pleasure of interaction that will be as thorough as those that currently assess usability. This book is a first step towards that. It brings together a range of researchers from academia and industry to provide answers. Contributors include Alan Dix, Jacob Nielsen and Mary Beth Rosson as well as a number of other researchers from academia and industry.

Karl Sigmund

Claus Emmeche What is life? Is it just the biologically familiar—birds, trees, snails, people—or is it an infinitely complex set of patterns that a computer could simulate? What role does intelligence play in separating the organic from the inorganic, the living from the inert? Does life evolve along a predestined path, or does it suddenly emerge from what appeared lifeless and programmatic?

In this easily accessible and wide-ranging survey, Claus Emmeche outlines many of the challenges and controversies involved in the dynamic and curious science of artificial life. Emmeche describes the work being done by an international network of biologists, computer scientists, and physicists who are using computers to study life as it could be, or as it might evolve under conditions different from those on earth.

Many artificial-life researchers believe that they can create new life in the computer by simulating the processes observed in traditional, biological life-forms. The flight of a flock of birds, for example, can be reproduced faithfully and in all its complexity by a relatively simple computer program that is designed to generate electronic "boids." Are these "boids" then alive? The central problem, Emmeche notes, lies in defining the salient differences between biological life and computer simulations of its processes. And yet, if we can breathe life into a computer, what might this mean for our other assumptions about what it means to be alive?

The Garden in the Machine touches on every aspect of this complex and rapidly developing discipline, including its connections to artificial intelligence, chaos theory, computational theory, and studies of emergence. Drawing on the most current work in the field, this book is a major overview of artificial life. Professionals and nonscientists alike will find it an invaluable guide to concepts and technologies that may forever change our definition of life.

Elof Axel Carlson

Weir, Robert F. (Editor)

Charles J. Lumsden, Edward O. Wilson Long considered one of the most provocative and demanding major works on human sociobiology, Genes, Mind, and Culture introduces the concept of gene-culture coevolution. It has been out of print for several years, and in this volume Lumsden and Wilson provide a much needed facsimile edition of their original work, together with a major review of progress in the discipline during the ensuing quarter century. They argue compellingly that human nature is neither arbitrary nor predetermined, and identify mechanisms that energize the upward translation from genes to culture. The authors also assess the properties of genetic evolution of mind within emergent cultural patterns. Lumsden and Wilson explore the rich and sophisticated data of developmental psychology and cognitive science in a fashion that, for the first time, aligns these disciplines with human sociobiology. The authors also draw on population genetics, cultural anthropology, and mathematical physics to set human sociobiology on a predictive base, and so trace the main steps that lead from the genes through human consciousness to culture.

Brandon, Robert N. (Editor) Natural selection and the controversial issues over the units of selection are the subject of these seventeen essays which are grouped in sections that focus on the history of the topic, discuss the levels and units of selection, and present kin, group, and hierarchical models of selection.

Undergraduates and graduate students in philosophy and biology will find the anthology particularly useful in its coverage of the roles of mutation, inbreeding, crossbreedings, and selection in evolution, artifact, cause-and genie selection, replicators and vehicles, innate social aptitudes of man, and individual selection and the concept of structured denies.

Robert N. Brandon is Assistant Professor in the Philosophy Department, Duke University. Richard M. Burian is Professor of Philosophy and Department Chairman, Virginia Polytechnic Institute and State University. A Bradford Book.

Ludwik Fleck Originally published in German in 1935, this monograph anticipated solutions to problems of scientific progress, the truth of scientific fact and the role of error in science now associated with the work of Thomas Kuhn and others. Arguing that every scientific concept and theory—including his own—is culturally conditioned, Fleck was appreciably ahead of his time. And as Kuhn observes in his foreword, "Though much has occurred since its publication, it remains a brilliant and largely unexploited resource."

"To many scientists just as to many historians and philosophers of science facts are things that simply are the case: they are discovered through properly passive observation of natural reality. To such views Fleck replies that facts are invented, not discovered. Moreover, the appearance of scientific facts as discovered things is itself a social construction, a made thing. A work of transparent brilliance, one of the most significant contributions toward a thoroughly sociological account of scientific knowledge."—Steven Shapin, Science

Edward Rietman

Sheldon Krimsky

Richard C. Lewontin

Bruce S. Weir Genetic Data Analysis, first published in 1990, became the standard reference for ways to interpret discrete population genetic data. Genetic Data Analysis II retains the strengths of the original book and, based upon the suggestions of users, includes many new features, notably the revision of Chapter 10 (Phylogeny Reconstruction) to incorporate newer methods, and new chapters on Linkage and Individual Identification.

Genetic Data Analysis II features an expanded set of Exercises, with solutions, and an expanded list of references. In addition, a suite of Windows-based programs written by Paul O. Lewis and Dmitri Zaykin is available without charge from the Web site maintained by the program in Statistical Genetics at North Carolina State University.

Wayne E. Fuller

Kenneth M. Weiss Modern laboratory and computing advances have made it possible to identify which genes are responsible for a disease (or other biological traits) and to identify those genes. This book presents a survey of the methods that are being used to generate these successes, especially to study disease in families. The methods of epidemiology and genetics are surveyed, and related to molecular genetic data, with examples from both pediatric and chronic disease. The pattern of variation that has been found is best understood from the evolutionary perspective. Because these methods and ideas apply to any biological trait, not just to disease, this is a general book about the genetic control of biological traits.

James Gleick If you've read any of Richard Feynman's wonderful autobiographies you may think that a biography of Feynman would be a waste of your time. Wrong! Gleick's Genius is a masterpiece of scientific biography—and an inspiration to anyone in pursuit of their own fulfillment as a person of genius. Deservedly nominated for a National Book Award, underservedly passed over by the committee in the face of tough competition, and very deservedly a book that you must read.

W. W. Howells

Douglas Hofstadter

David Vise, Mark Malseed Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.

The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.

As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.

Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. —Peter Han

Alain F. Corcos, Floyd V. Monaghan, Gregor Mendel

Ernst Mayr No one in this century can speak with greater authority on the progress of ideas in biology than Ernst Mayr. And no book has ever established the life sciences so firmly in the mainstream of Western intellectual history as The Growth of Biological Thought. Ten years in preparation, this is a work of epic proportions, tracing the development of the major problems of biology from the earliest attempts to find order in the diversity of life, to modern research into the mechanisms of gene transmission.

Dilwyn Edwards, Michael Hamson A basic introduction to Mathematical Modelling, this book encourages readers to participate in the investigation of a wide variety of modeling examples. These are carefully paced so that readers can identify and develop the skills which are required for successful modeling. The examples also promote an appreciation of the enormous range of problems to which mathematical modeling skills can be usefully applied.

Distinctive Features
- Contains 12 examples that are completely new and have been used by student groups.
- The chapter on difference equations is new to this edition.
- Presents modeling methodology in detail and includes the essential skills for producing a successful model.
- Provides coverage of `discrete' models where the outcome is needed at discrete time intervals, such as hourly, daily, and yearly.
- Investigates models in which the variables are continuous functions of time, such as often occurs in physics and engineering problems.
- Covers problems that include a random feature that demand some statistical analysis.
- Presents a collection of more demanding examples, some of which are fully developed while others are left for students to process.
- Offers a chapter on communication skills, enabling students to explain the ideas behind the model to other people.

Mortimer J. Adler

Rossi, Peter Henry (Editor) This book is divided into three parts. Part 1 provides a general background for what follows; it includes both a discussion of the substantive importance of dynamic analyses is sociology and a review of models and methods previously used by sociologists interested in the empirical study of social dynamics. Part 2 contains eight chapters on models and methods for analyzing change in qualitative outcomes; it concentrates mainly on methods based on analyses of event-history data. Part 3 contains six chapters on comparable models and methods for analyzing change in quantitative outcomes; it focuses primarily on methods based on analysis of panel data.

Key Features

* Clarifies and develops models and methods for causal analysis of dynamic social processes

* Formulates continuous-time models of change in both quantitative and qualitative outcomes

* Develops suitable methods for estimating these models from the kinds of data commonly available to sociologists

* Develops a stochastic framework for analyzing both qualitative and quantitative outcomes

* Alters the way that sociologists think about the empirical study of social change processes

N. L. Gage

Mortimer J. Adler

Benson

Marion J. Ball University of Maryland, Baltimore. Second edition of a practical reference on the applications of healthcare management systems, planning and managing the move to a system, and developing and purchasing expertise. Previous edition 1991.

Jacob Needleman Philosophy as it is frequently taught in classrooms bears little relation to the impassioned and immensely practical search for self-knowledge conducted by not only its ancient avatars but also by men and woman who seek after truth today. In The Heart of the Philosophy, Jacob Needleman provides a "user's guide" for those who would take philosophy seriously enough to understand its life-transforming qualities.

Dave Eggers Dave Eggers is a terrifically talented writer; don't hold his cleverness against him. What to make of a book called A Heartbreaking Work of Staggering Genius: Based on a True Story? For starters, there's a good bit of staggering genius before you even get to the true story, including a preface, a list of "Rules and Suggestions for Enjoyment of This Book," and a 20-page acknowledgements section complete with special mail-in offer, flow chart of the book's themes, and a lovely pen-and-ink drawing of a stapler (helpfully labeled "Here is a drawing of a stapler:").

But on to the true story. At the age of 22, Eggers became both an orphan and a "single mother" when his parents died within five months of one another of unrelated cancers. In the ensuing sibling division of labor, Dave is appointed unofficial guardian of his 8-year-old brother, Christopher. The two live together in semi-squalor, decaying food and sports equipment scattered about, while Eggers worries obsessively about child-welfare authorities, molesting babysitters, and his own health. His child-rearing strategy swings between making his brother's upbringing manically fun and performing bizarre developmental experiments on him. (Case in point: his idea of suitable bedtime reading is John Hersey's Hiroshima.)

The book is also, perhaps less successfully, about being young and hip and out to conquer the world (in an ironic, media-savvy, Gen-X way, naturally). In the early '90s, Eggers was one of the founders of the very funny Might Magazine, and he spends a fair amount of time here on Might, the hipster culture of San Francisco's South Park, and his own efforts to get on to MTV's Real World. This sort of thing doesn't age very well—but then, Eggers knows that. There's no criticism you can come up with that he hasn't put into A.H.W.O.S.G. already. "The book thereafter is kind of uneven," he tells us regarding the contents after page 109, and while that's true, it's still uneven in a way that is funny and heartfelt and interesting.

All this self-consciousness could have become unbearably arch. It's a testament to Eggers's skill as a writer—and to the heartbreaking particulars of his story—that it doesn't. Currently the editor of the footnote-and-marginalia-intensive journal McSweeney's (the last issue featured an entire story by David Foster Wallace printed tinily on its spine), Eggers comes from the most media-saturated generation in history—so much so that he can't feel an emotion without the sense that it's already been felt for him. What may seem like postmodern noodling is really just Eggers writing about pain in the only honest way available to him. Oddly enough, the effect is one of complete sincerity, and—especially in its concluding pages—this memoir as metafiction is affecting beyond all rational explanation. —Mary Park

Erwin Chargaff

John H. Holland

David D. Friedman To David Friedman (son of Milton Friedman), economics explains everything. In a way, that's an odd thing for him to say: Friedman Jr. has never taken an economics course in his life (by training he's a physicist). Yet he defines economics broadly and uses it as a tool to understand all aspects of human behavior, from selecting a mate to picking a grocery store line to switching lanes in rush-hour traffic jams. If you like the economics-for-everyman approach of such writers as Steven E. Landsburg, then Friedman is for you.

Howard Hunt Pattee

Richard S. Ruch Among higher education institutions in the United States, for-profit colleges and universities have steadily captured a larger share of the student market. A recent trend at for-profit institutions is the coupling of job training with accredited academic programs that offer traditional baccalaureate, professional, and graduate degrees. Richard Ruch, with administrative experience in both the nonprofit and for-profit sectors of higher education, takes us inside these new for-profit institutions, describing who teaches there, who enrolls and why, and how the for-profits are managed and by whom. He analyzes their different structures, services, and outlook on higher learning and training, and explains in detail how they make profits from tuition income.

In Higher Ed, Inc., Ruch opens up the discussion about for-profit higher education from the perspective of a participant-observer. Focusing on five providers — the Apollo Group (the University of Phoenix); Argosy Education Group (the American Schools of Professional Psychology); DeVry, Inc. (DeVry Institutes of Technology); Education Management Corporation (the Art Institutes International); and Strayer Education (Strayer University) — he conveys for the first time what it feels like to be inside this new kind of American institution. He is also candid about the less attractive aspects of the for-profit colleges, including what those who enroll may give up. As Ruch makes clear, the major for-profit colleges and universities offer a different approach to higher education — one that may be increasingly influential in the future.

Luigi Luca Cavalli-Sforza, Paolo Menozzi, Alberto Piazza Hailed as a breakthrough in the understanding of human evolution, The History and Geography of Human Genes offers the first full-scale reconstruction of where human populations originated and the paths by which they spread throughout the world. By mapping the worldwide geographic distribution of genes for over 110 traits in over 1800 primarily aboriginal populations, the authors charted migrations and devised a clock by which to date evolutionary history. This monumental work is now available in a more affordable paperback edition without the myriad illustrations and maps, but containing the full text and partial appendices of the authors' pathbreaking endeavor.

George E. DeBoer

William S. Sahakian

William Dampier "It far surpasses in excellence any one-volume work of the kind that has...appeared in the English language." ^INew York Times^R

Cliff Figallo Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it takes to create a true community in cyberspace and what kinds of mistakes will torpedo the effort. Figallo believes that community comes from people, and so he begins by focusing on the human element. He writes about the groups that form online communities and how a community builder can foster the process. Figallo includes a great section on building a quality online staff. While he keeps technical aspects in perspective, Figallo doesn't shortchange them—he fully discusses types of interfaces and technical tools.

Figallo's discussion of the business side of a community is refreshingly hype-free. He provides excellent information on revenue models and support strategies. He further shows the advantages businesses can gain from creating or supporting online communities, plus what types of expectations are unrealistic. He believes, for example, that creating online communities is not a reasonable way to directly boost sales or provide a highly profitable income stream. He does show, however, that it can offer major corporate advantages in the same way that good public relations or other indirect marketing activities do. And while Figallo never claims that there's an easy formula for building the type of online feeling that brings people back again and again, he demonstrates with both theory and real-world examples how dedicated community builders can pull it off. —Elizabeth Lewis

Richard Preston The dramatic and chilling story of an Ebola virus outbreak in a surburban Washington, D.C. laboratory, with descriptions of frightening historical epidemics of rare and lethal viruses. More hair-raising than anything Hollywood could think of, because it's all true.

Tracy Kidder Tracy Kidder takes readers to the heart of the American Dream: the building of a family's first house with all its day-to-day frustrations, crises, tensions, challenges, and triumphs.

Ernest T. Pascarella, Patrick T. Terenzini Foreword by Kenneth A. Feldman

Not since Feldman and Newcomb's 1969 landmark book, The Impact of College on Students has there been such a comprehensive resource available on what is known about the effect of college on students. In this book, Pascarella and Terenzini take up where Feldman and Newcomb left off, synthesizing twenty more years of empirical research and over 2,600 studies, distilling what is known about how students change and benefit as a consequence of attending college.

Jonathan Price, Henry Korman

Jef Raskin "The book that explains why you really hate computers."

I've admired Jef Raskin for years. For those who don't know, he is the "Father of the Macintosh," one of the original geniuses who guided the Mac in the early days. But, more than a computer scientist, Raskin is a cognitive psychologist. He studies how the brain works with special emphasis on how that relates to us using computers. His magnum opus was the Canon Cat, which was an excellent and well-thought-out little computer.

In The Humane Interface, Raskin goes into detail describing how computers can be made easier to understand and use. Ever want to know why you really don't like Windows? The answer is in this book. In fact, there's so much in this book that makes sense, I really want to send a copy to every employee at Microsoft.

I loved reading this book and nodding my head in rabid agreement. Raskin states, "There has never been any technical reason for a computer to take more than a few seconds to begin operation when it is turned on." So why then does Windows (or Linux!) take so darn long to start up? The PalmPilot is on instantly, as is your cell phone. But for some reason, we tolerate the computer taking a few eons to start. (And until consumers complain about it, things won't change.)

Computers can be easy to use, and the people who design them and design software need to read this book. Do you ever get the impression that the person who designed a piece of software must have come from the same company that designed the front panel on your VCR? Why should you have to double-click anything? What does Ctrl+D mean one thing in one program and a completely different thing in another? And what's the point of the Yes/No confirmation if the user is in the habit of clicking Yes without thinking about it? Raskin neatly probes all these areas.

While I admire everything Raskin has to say, the book is pretty heavy on the psychology end. Myself, I enjoy cognitive psychology (especially books by Raskin's cohort Donald Norman), though some may find that part of the book boring. Even so, Raskin builds and backs his argument in a most eloquent and scientific manner. Especially if you design software or need to teach or train people to use computers, this book deserves a spot on your shelf. —Dan Gookin

Hermann Maurer

Delany, Paul (Editor) Consider a work from Shakespeare. Imagine, as you read it, being able to call up instantly the Elizabethan usage of a particular word, variant texts for any part of the work, critical commentary, historically relevant facts, or oral interpretations by different sets of actors. This is the sort of richly interconnected, immediately accessible literary universe that can be created by hypertext (electronically linked texts) and hypermedia (the extension of linkages to visual and aural material).

The essays in Hypermedia and Literary Studies discuss the theoretical and practical opportunities and challenges posed by the convergence of hypermedia systems and traditional written texts. They range from the theory and design of literary hypermedia to reports of actual hypermedia projects from secondary school to university and from educational and scholarly to creative applications in poetry and fiction.

George P. Landow is Professor of English and Art at Brown University. Paul Delany is Professor of English at Simon Fraser University, British Columbia, Canada.

Contents. Hypertext, Hypermedia, and Literary Studies. Theory. Reading and Writing the Electronic Book. From Electronic Books to Electronic Libraries: Revisiting "Reading and Writing the Electronic Book." The Rhetoric of Hypermedia: Some Rules for Authors. Topographic Writing: Hypertext and the Electronic Writing Space. Reading from the Map: Metonymy and Metaphor in the Fiction of "Forking Paths." Poem Descending a Staircase: Hypertext and the Simultaneity of Experience. Reading Hypertext: Order and Coherence in a New Medium. Threnody: Psychoanalytic Digressions on the Subject of Hypertexts. Applications. Biblical Studies and Hypertext. Ancient Materials, Modern Media: Shaping the Study of Classics with Hypertext. Linking Together Books: Adapting Published Material into Intermedia Documents. The Shakespeare Project. The Emblematic Hyperbook. HyperCard Stacks for Fielding's Joseph Andrews: Issues of Design and Content. Hypertext for the PC: The Rubén Dario Project. Hypermedia in Schools.

Jakob Nielsen

Nigel Woodhead

Roy Rada

George P. Landow "In this insightful and readable volume, Landow explores the relationship between contemporary literary and social theory and the latest advances in computer software."—Voice Literary Supplement.

"A useful book for understanding the effect technology is having on scholarship."—Semiotic Review of Books.

"Landow['s]... presentation is measured, experiential, lucid, moderate, and sensible. He merely points out that the concept `hypertext' lets us test some concepts associated with critical theory, and gracefully shows how the technology is contributing to reconfigurations of text, author, narrative, and (literary) education."—Post Modern Culture.

"Good news for teachers who are not too sensitive about their intellectual authority... Bad news for print culture."—Times Literary Supplement

Fred Moody An outsider is allowed into the labyrinth to watch a Microsoft multimedia project from conception to partial completion. If you are interested in understanding Microsoft's strengths—and weaknesses—breaking into new markets, this is a must-read book.

Jeffrey S. Young, William L. Simon iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

Pepper White This is a personal story of the educational process at one of the world's great technological universities. Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school life in general—including the loneliness and even desperation that can result from the intense pressure to succeed—and the purposes of engineering education in particular. The first professor White met at MIT told him that it did not really matter what he learned there, but that MIT would teach him how to think. This, then, is the story of how one student learned how to think. There have of course been changes at MIT since 1984, but its essence is still the same. White has added a new preface and concluding chapter to this edition to bring the story of his continuing education up to date.

Churchland, Paul M. (Preface) "Churchland and Hooker have collected ten papers by prominent philosophers of science which challenge van Fraassen's thesis from a variety of realist perspectives. Together with van Fraassen's extensive reply . . . these articles provide a comprehensive picture of the current debate in philosophy of science between realists and anti-realists."—Jeffrey Bub and David MacCallum, Foundations of Physics Letters

Eli Benjamini Now in its FIFTH EDITION, this widely acclaimed textbook has been updated and revised to incorporate new findings.  Providing a concise yet thorough introduction to immunology, this text continues to provide complete coverage of all key topics in modern immunology without overburdening the reader with excessive detail or theoretical discussions.  Each chapter is divided into short, self-contained units that address key topics illustrated by uniformly drawn, full color illustrations. In addition to updating all of the chapters, IMMUNOLOGY: A SHORT COURSE, FIFTH EDITION includes completely rewritten coverage of such key topics as complement, immunodeficiencies, and lymphoid neoplasms.  Written in a clear, user-friendly style, this text is suitable for integrated courses that cover microbiology, immunology and pathology, as well as focused immunology courses.

Because knowledge doesn't happen in a vacuum, you need ways to encourage people to share what they know and foster a free-flowing exchange of ideas. This set of case studies provides ideas and strategies for creating knowledge-friendly workplaces that stimulate continuous learning.

Lal Rajasingham, Lalita Rajasingham, John Tiffin n a challenging yet enlightening exploration of the demands of a new era, In Search of the Virtual Class presents a vision of what education and training could become as information technology develops. As industrial societies transform to become information societies, our educational structures are threatened; today's classroom—designed to prepare students for life in the industrial world of old—must adjust to prepare them for life in tomorrow's society. Around the world there is a growing crisis in education. There has to be a better way of learning.

Authors John Tiffin and Lalita Rajasingham examine the nature of the classroom as a remarkably powerful communication system, irreplaceable even today by alternative communication technology, such as educational television or computer-assisted instruction. Yet they point to a future possibility, contingent on the further development of information superhighways, which could offer a serious alternative to the classroom. The authors predict a union of technologies, ranging from virtual reality and artificial intelligence to fiber optics, resulting in a genuine technological revolution and the emergence of a serious alternative and/or complement to the conventional classroom—what the authors call a "virtual class."

Not merely a theoretical project, In Search of the Virtual Class compiles action research which seeks to implement a class by the year 2001. This controversial work brings light to a pressing subject which concerns us all and will prove an immense contribution to our understanding of the era to come.

Steven Mizel, Peter Jaret

Neal Stephenson Neal Stephenson, author of the sprawling and engaging Cryptonomicon, has written a manifesto that could be spoken by a character from that brilliant book. Primarily, In the Beginning ... Was the Command Line discusses the past and future of personal computer operating systems. "It is the fate of manufactured goods to slowly and gently depreciate as they get old," he writes, "but it is the fate of operating systems to become free." While others in the computer industry express similarly dogmatic statements, Stephenson charms the reader into his way of thinking, providing anecdotes and examples that turn the pages for you.

Stephenson is a techie, and he's writing for an audience of coders and hackers in Command Line. The idea for this essay began online, when a shortened version of it was posted on Slashdot.org. The book still holds some marks of an e-mail flame gone awry, and some tangents should have been edited to hone his formidable arguments. But unlike similar writers who also discuss technical topics, he doesn't write to exclude; readers who appreciate computing history (like Dealers of Lightning or Fire in the Valley) can easily step into this book.

Stephenson tackles many myths about industry giants in this volume, specifically Apple and Microsoft. By now, every newspaper reader has heard of Microsoft's overbearing business practices, but Stephenson cuts to the heart of new issues for the software giant with a finely sharpened steel blade. Apple fares only a little better as Stephenson (a former Mac user himself) highlights the early steps the company took to prepare for a monopoly within the computer market—and its surprise when this didn't materialize. Linux culture gets a thorough—but fair—skewering, and the strengths of BeOS are touted (although no operating system is nearly close enough to perfection in Stephenson's eyes).

As for the rest of us, who have gladly traded free will and an intellectual understanding of computers for a clutter-free, graphically pleasing interface, Stephenson has thoughts to offer as well. He fully understands the limits nonprogrammers feel in the face of technology (an example being the "blinking 12" problem when your VCR resets itself). Even so, within Command Line he convincingly encourages us as a society to examine the metaphors of technology—simplifications that aren't really much simpler—that we greedily accept. —Jennifer Buckendorff

Jane Goodall Both a landmark scientific study and a fascinating adventure story, this best-selling classic is an absorbing account of the early years of Jane Goodall's struggle in remote Africa to approach primates in the wild as no one had ever done before. It is also the story of her breakthrough. "Apart from its enormous scientific value, IN THE SHADOW OF MAN is absolutely fascinating to read as a st ory of discovery . . . The whole book is enthralling." — BOSTON GLOBE

Stephen J. Gould

Walter LaFeber

Richard Saul Wurman Information might want to be free; but, why should we free it? We've got enough trouble keeping track of all the petabits that already run around untethered, and risk a computer counterrevolution if we let the situation get much crazier. Information architect Richard Saul Wurman swept the field clear in 1989 with his groundbreaking book that foresaw the problems of data clutter and proposed a radical new means of organizing and presenting knowledge humanistically; for the new century, he has revised it substantially as Information Anxiety 2. This book is sparklingly clear and readable—it—it'd better be, after all—and offers insight not only to designers, educators, and content developers, but also to anyone who needs to communicate effectively through dense clouds of facts. If Wurman occasionally indulges in New Age-y pop psychology, his analysis is never muddy, and the more hardheaded reader will forgive him soon enough. The discussion alternates between describing the deeply stressful task of absorbing poorly organized data and exploring solutions that require a bit of rethinking, but that reward such an investment with improved understanding and, maybe, a state change from information to wisdom. We could do worse—if we don't pay attention to Wurman and his colleagues, we almost certainly will. —Rob Lightner

Bonnie A. Nardi & Vicki L. O'Day Information Ecologies: Using Technology with Heart is Bonnie Nardi and Vicki O'Day's thesis on how the average citizen has become distanced from the process of designing technology, resulting in technology that doesn't adequately serve the user's needs. Using the plot of the film Metropolis as their primary example, the authors explain how those who are creating technology are pouring their hearts into it, but aren't using their heads enough to anticipate whether "our creations can betray us."

Nardi and O'Day first draw on the works of prominent technology authors—such as Langdon Winner, Jacques Ellul, Nicholas Negroponte, and Clifford Stoll—examining various perspectives on technology design. Next, they define information ecology as "a system of people, practices, values, and technologies in a particular local environment." The book then urges readers to become involved in information ecologies and explains how to do so. Several case studies highlight successful information ecologies: a library setting, which emphasizes diversity of human personalities and technical resources without competition; Longview Elementary School in Phoenix, where students and educators collaborate to establish guidelines for responsible use of a virtual community called Pueblo; and a digital photography class, where the focus is on the value of the content being created rather than the sophisticated tools needed to perform the task of creation. A slim but inspiring book, Information Ecologies opens our eyes to the technology we use daily and prompts us to question how it could be better used or designed to meet our goals. —Cristina Vaamonde

Carl Shapiro, Hal R. Varian Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century—but the century described is not this one, it's the late 1800s. One hundred years ago, it was an emerging telephone and electrical network that was transforming business. Today it's the Internet. The point? While the circumstances of a particular era may be unique, the underlying principles that describe the exchange of goods in a free-market economy are the same. And the authors, Carl Shapiro and Hal Varian, should know. Shapiro is Professor of Business Strategy at the Haas School of Business at UC Berkeley and has also served as chief economist at the Antitrust Division of the Justice Department. Varian is the Dean of the School of Information Management and Systems at UC Berkeley. Together they offer a deep knowledge of how economic systems work coupled with first-hand experience of today's network economy. They write:

Sure, today's business world is different in a myriad of ways from that of a century ago. But many of today's managers are so focused on the trees of technological change that they fail to see the forest: the underlying economic forces that determine success and failure.

Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in today's network economy—entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. Highly recommended. —Harry C. Edwards

Raphael Needleman

Steven Levy Back in the early 1980s, word spread about an inviting little personal computer that used something called a mouse and smiled at you when you turned it on. Steven Levy relates his first encounter with the pre-released Mac and goes on to chronicle the machine that Apple developers hoped would "make a dent in the universe." A wonderful story told by a terrific writer (Levy was the longtime writer of the popular "Iconoclast" column in MacWorld; he's now a columnist with Newsweek, the birth and first ten years of the Macintosh is a great read.

Karen Angel An intriguing look at an Internet pioneer and global powerhouse

Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.

Charles K. West, James A. Farmer, Phillip M. Wolff

Gagne, Robert M. (Editor)

Charles M. Reigeluth This second edition focuses on the new generations of instructional theories and models. The theme of this volume is diversity, it includes the role of values and different kinds of learning, and how they influence instructional theory and design.

Wim Jochems Online and e-learning is no longer exclusively used in distance education and in isolation from traditional education programs. A real difficulty facing educators and trainers is how to integrate these new learning methods and embed them in established and existing forms of learning, teaching, or training. The editors propose that e-learning is not simply a matter of "digitizing" traditional materials, but involves a new approach that must take into account pedagogical, technological, and organizational features to form a well-designed education system. The book offers dos and don'ts and case studies drawn from the contributors' experience. It is aimed at anyone wanting to implement, design, develop, or deliver e-learning or training courses.

M. D. Roblyer, M.D. Roblyer, Jack Edwards Integration methods should be based in both learning theory and teaching practice.

Integration should match specific teaching and learning needs.

Old integration strategies are not necessarily bad; new strategies are not necessarily good.

Using these three premises as a foundation, this book presents effective theory- and research-based strategies for integrating technology resources and technology-based methods into everyday classroom practices. It is written from the teacher's perspective, making it ideal for both novice and experienced computer users. Unique coverage of integrating technology into specific content areas in Part IV demonstrates how to use technology to teach language arts, social studies, science, math, music, art, phys ed/health, and special education, rather than just providing generic strategies. For practicing teachers and computer users.

Collado-Vides, Julio (Editor) What are the main challenges of computational molecular biology once the genome projects are completed? Integrative Approaches to Molecular Biology focuses on molecular biology beyond sequences: from gene regulation to differentiation, a higher-level integration that will be a major theme in biology following conclusion of the genome program. It charts the course of the emerging discipline of integrative molecular biology from macromolecular sequences to a biological (and theoretical) perspective, showing that novel integrative methodologies and paradigms are emerging at the confluence of such disciplines as computer science, logic, linguistics, and mathematics.

Following an introductory chapter by Richard Lewontin that offers a critique of the evolutionary process as one of engineering design, the first part of the book, on computational biology, addresses issues concerning protein and DNA sequences within genome projects and a federated infrastructure for databases. The second part brings together experimental, evolutionary, computational, and theoretical approaches dealing with regulation of gene expression, metabolic pathways, and cell differentiation. The book concludes with a chapter on problems and perspectives on artificial intelligence.

Michael T. Ghiselin

A. G. Sertillanges This edition includes a new foreword by James V. Schall, S.J.

Sertillanges asks in the preface of the 1934 edition of The Intellectual Life: "Do you want to do intellectual work?" He follows with the prescription: "Begin by creating within you a zone of silence, a habit of recollection, a will of renunciation and detachment which puts you entirely at the disposal of work; acquire that state of soul unburdened by desire and self-will which is the state of grace of the intellectual worker. Without that you will do nothing, at least nothing worth while."

First published in 1920, this classic has been repeatedly reprinted and continues to inspire and instruct young scholars.

Steven Johnson Steven Johnson turns the tables on the way we consider our computer interfaces. While many discussions focus on how interfaces help us work by adapting to our ways of thinking and our real-world metaphors, Johnson jumps from there to look at how our thinking and world view are altered by our computer interfaces.

He begins with the simple: The mouse improved the spatial nature of our computers by letting us move, by the proxy of our pointers, within the screen. The windows metaphor made cyberspace a 3-D space. And while we tend to think about the graphical nature of interfaces, Johnson also explores the textual side and how it has changed the way we work with the written word.

Interface Culture then goes on to show how, with each advance in technology, the interface shapes our perceptions in new ways. Where mice and windows turned the computing world into cyberspace, agents have created a perception of software as personality. On the larger scale, Johnson sees these tools, originally built on noncyber metaphors, as creating, in their turn, a new set of metaphors for looking at the rest of the world. And while he finds it exciting, he spends considerable time on such shortcomings in our approach to interfacing: what he considers the excessive emphasis on graphics elements at the cost of anything textual. Johnson, who is the editor of the cerebral Feed Web site and whom Newsweek called one of the most influential people in cyberspace, has written an intelligent book about interface design, its relationship to the real world, and how it affects our perception of worlds both cyber and physical.

Jhumpa Lahiri Mr. Kapasi, the protagonist of Jhumpa Lahiri's title story, would certainly have his work cut out for him if he were forced to interpret the maladies of all the characters in this eloquent debut collection. Take, for example, Shoba and Shukumar, the young couple in "A Temporary Matter" whose marriage is crumbling in the wake of a stillborn child. Or Miranda in "Sexy," who is involved in a hopeless affair with a married man. But Mr. Kapasi has problems enough of his own; in addition to his regular job working as an interpreter for a doctor who does not speak his patients' language, he also drives tourists to local sites of interest. His fare on this particular day is Mr. and Mrs. Das—first-generation Americans of Indian descent—and their children. During the course of the afternoon, Mr. Kapasi becomes enamored of Mrs. Das and then becomes her unwilling confidant when she reads too much into his profession. "I told you because of your talents," she informs him after divulging a startling secret.

I'm tired of feeling so terrible all the time. Eight years, Mr. Kapasi, I've been in pain eight years. I was hoping you could help me feel better; say the right thing. Suggest some kind of remedy.

Of course, Mr. Kapasi has no cure for what ails Mrs. Das—or himself. Lahiri's subtle, bittersweet ending is characteristic of the collection as a whole. Some of these nine tales are set in India, others in the United States, and most concern characters of Indian heritage. Yet the situations Lahiri's people face, from unhappy marriages to civil war, transcend ethnicity. As the narrator of the last story, "The Third and Final Continent," comments: "There are times I am bewildered by each mile I have traveled, each meal I have eaten, each person I have known, each room in which I have slept." In that single line Jhumpa Lahiri sums up a universal experience, one that applies to all who have grown up, left home, fallen in or out of love, and, above all, experienced what it means to be a foreigner, even within one's own family. —Alix Wilber

Michael S. Waterman Biology is in the midst of a era yielding many significant discoveries and promising many more. Unique to this era is the exponential growth in the size of information-packed databases. Inspired by a pressing need to analyze that data, Introduction to Computational Biology explores a new area of expertise that emerged from this fertile field- the combination of biological and information sciences. This introduction describes the mathematical structure of biological data, especially from sequences and chromosomes. After a brief survey of molecular biology, it studies restriction maps of DNA, rough landmark maps of the underlying sequences, and clones and clone maps. It examines problems associated with reading DNA sequences and comparing sequences to finding common patterns. The author then considers that statistics of pattern counts in sequences, RNA secondary structure, and the inference of evolutionary history of related sequences. Introduction to Computational Biology exposes the reader to the fascinating structure of biological data and explains how to treat related combinatorial and statistical problems. Written to describe mathematical formulation and development, this book helps set the stage for even more, truly interdisciplinary work in biology.

George P. Richardson

Brittan, Gordon G. (Editor)

H. G. Andrewartha, Herbert G. Andrewartha

E. N. K. Clarkson

Donald A. Norman Currently, computer users must navigate a sea of guidebooks, frequently asked questions (FAQs), and wizards to perform a task such as searching the Web or creating a spreadsheet. While Donald Norman acknowledges that the personal computer allows for "flexibility and power," he also makes its limitations perfectly clear. "The personal computer is perhaps the most frustrating technology ever," he writes. "It should be quiet, invisible, unobtrusive." His vision is that of the "information appliance," digital tools created to answer our specific needs, yet interconnected to allow communication between devices.

His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs—and the limitations of the PC's current incarnation—Norman presents a formidable argument for a renaissance of the information appliance. —Jennifer Buckendorff

Kai Hahlweg

Page Smith

Resnick, Lauren B. (Editor) Celebrating the 20th anniversary of the Learning Research and Development Center (LRDC) at the University of Pittsburgh, these papers present the most current and innovative research on cognition and instruction. i Knowing, Learning, and Instruction /i pays homage to Robert Glaser, founder of the LRDC, and includes debates and discussions about issues of fundamental importance to the cognitive science of instruction. br

Lawrence L. Weed Knowledge Coupling discusses the premises upon which the coupling of knowledge to every action is based in the practice of medicine, as well as why these premises must change. In concrete terms, the volume explores the methods of structuring and using medical knowledge and medical records that enables implementation of new premises; it sets forth a specific approach to use of the computer. The work examines the new roles and skills that will be demanded of both patients and health care providers within the system based on these new premises. The author takes into account the broad implications of his philosophy for the social, economic, educational, and political structuring of the health care system.

Richard Ruopp Connected by a computer telecommunications network, ninth-graders from eight high schools scattered thousands of miles across Alaska work together, building a robot submarine to gather samples from the floor of Prince William Sound.

This is high school science as some teachers and educational reformers today envision it — centered on student projects that encourage learning by doing...supported by modern technology...enriched by collaboration among students and teachers, both face to face and far apart.

This example is drawn from LabNet, a three-year effort funded by the National Science Foundation. The project was conducted by Technical Education Research Centers (TERC), a nonprofit educational organization dedicated to improving mathematics and science education. Eventually reaching 562 teachers in 37 states, Puerto Rico, and American Samoa, LabNet had a direct impact on their classroom practice. In a follow-up evaluation, the majority said they had assigned their students more projects and had used LabNet's telecommunications network to exchange project ideas with other teachers. This book is the story of LabNet as told by its editors, with 14 additional essays on science projects — both theoretical and practical — by LabNet teachers and TERC staff.

Joseph G. Liscouski All the information you need to create a high-performance, cost-effective, fully automated laboratory facility

Understanding how to apply the tools of data handling has become as much a part of the scientist's skills as doing a clinical study, unraveling a gene sequence in DNA, or conducting an experiment in high-energy physics. Yet too often laboratory automation is implemented on a costly, one-project-at-a-time basis. This unique guide surveys the current generation of laboratory computing equipment and procedures, explores the diverse computing needs and opportunities in the modern laboratory, and gives scientists, technicians, managers, and information systems personnel the strategic perspective they need to take full advantage of rapidly developing technology. Laboratory and Scientific Computing provides complete information on state-of-the-art computing environments and emerging technologies such as neural networks, artificial intelligence, and hyper-information systems.

The methods described in this book enable scientists and managers to evaluate each technology both in terms of its immediate impact on specific projects and its broader effect on the information handling of the laboratory as a whole.

This broad-based approach facilitates: Cost reduction through the elimination of faulty designImproved use of data and informationImprovements in validation programs thereby reducing system validation costsLow-cost integration of emerging technologiesImproved ability to meet regulatory requirements

Alfred J. Ayer, Sir Alfred Jules Ayer Classic introduction to objectives and methods of schools of empiricism and linguistic analysis, especially of the logical positivism derived from the Vienna Circle. Topics: elimination of metaphysics, function of philosophy, nature of philosophical analysis, the a priori, truth and probability, critique of ethics and theology, self and the common world, more.

Plato

Russell Jacoby "Russell Jacoby's brilliant analysis of our diminished intellectual life is, in itself, a hopeful sign: may he flourish." 

-Gore Vidal

This provocative book chronicles the disappearance of the "public intellectual" in America. For over thirty years, the cultural landscape has been dominated by the generation of Irving Howe, Daniel Bell, and John Kenneth Galbraith; no younger group has arisen to succeed them. Unlike earlier intellectuals who lived in urban bohemias and wrote for the educated public, today's thinkers have flocked to the universities, where the politics of tenure loom larger than the politics of culture. In an incisive and passionate polemic, Russell Jacoby examines how gentrification, suburbanization, and academic careerism have sapped the vitality of American intellectual life.

Jonathan Tolins Jonathan Tolins's hilarious and poignant play The Last Sunday in June follows in the tradition of The Boys in the Band and Love! Valour! Compassion! Set in a Greenwich Village apartment, Michael and Tom plan to spend Gay Pride Day contemplating their move to the suburbs. But with the parade happening outside their window, friends drop by, igniting a chain of events that rocks the foundations of their relationship. Also included in this collection are If Memory Serves, a satire of repressed memory and celebrity scandal, and The Twilight of the Golds, the controversial Broadway play about genetics and homosexuality that was the basis for the Showtime film starring Brendan Fraser and Faye Dunaway.

P. C. W. Davies The last three minutes of the universe has been the subject of much scientific and lay speculation for many years. Now, Paul Davies clearly and concisely sets out the arguments for three possible outcomes:

1) the universe will go on expanding indefinitely 2) it will slow down and eventually collapse into a zero space, the reverse of the Big Bang 3) it will reach a steady state neither expanding nor contracting but staying the same forever

As a religious man, Davies is equally curious about the implications for humans: is there any sense in which humanity can expect to survive for eternity?

Dupr\u00e9, John (Editor) Controversies about optimality models and adaptationist methodologies have animated the discussions of evolutionary theory in recent years. The sociobiologists, following the lead of E. O. Wilson, have argued that if Darwinian natural selection can be reliably expected to produce the best possible type of organism - one that optimizes the value of its genetic contribution to future generations - then evolution becomes a powerfully predictive theory as well as an explanatory one. The enthusiastic claims of the sociobiologists for the predictability and applicability that the optimalist approach engenders have been met with severe criticism by Richard C. Lewontin, Stephen Jay Gould, and other biologists and philosophers of biology.

These original essays take up both sides of the controversy over the role of optimality models in evolutionary biology, providing a refreshingly insightful and balanced discussion of optimality issues by an interdisciplinary group of leading philosophers of biology, biologists, psychologists, anthropologists, and an economist. They focus on the current state of adaptationist and optimalist methodology in evolutionary theory, and on the possibility of extending such methodology to the human sciences, especially those of psychology and anthropology.

The contributors are John Dupré, Peter J. Richerson and Robert Boyd, John Beatty, Philip Kitcher, Elliott Sober, John Maynard Smith, Richard C. Lewontin, John M. Emlen, John E. R. Staddon, Eric Alden Smith, Roger N. Shepard, Leda Cosmides and John Tooby, and Jack Hirshleifer.

John Dupré is Assistant Professor of Philosophy at Stanford University. A Bradford Book.

Bruno Latour

Maryellen Weimer In this much needed resource, Maryellen Weimer-one of the nation's most highly regarded authorities on effective college teaching-offers a comprehensive work on the topic of learner-centered teaching in the college and university classroom. As the author explains, learner-centered teaching focuses attention on what the student is learning, how the student is learning, the conditions under which the student is learning, whether the student is retaining and applying the learning, and how current learning positions the student for future learning. To help educators accomplish the goals of learner-centered teaching, this important book presents the meaning, practice, and ramifications of the learner-centered approach, and how this approach transforms the college classroom environment. Learner-Centered Teaching shows how to tie teaching and curriculum to the process and objectives of learning rather than to the content delivery alone.

John L. Neufeld

Jeanne C Meister

Joseph D. Novak, D. Bob Gowin For almost a century, educational theory and practice have been influenced by the view of behavioural psychologists that learning is synonymous with behavior change. In this book, the authors argue for the practical importance of an alternate view, that learning is synonymous with a change in the meaning of experience. They develop their theory of the conceptual nature of knowledge and describe classroom-tested strategies for helping students to construct new and more powerful meanings and to integrate thinking, feeling, and acting. In their research, they have found consistently that standard educational practices that do not lead learners to grasp the meaning of tasks usually fail to give them confidence in their abilities. It is necessary to understand why and how new information is related to what one already knows. All those concerned with the improvement of education will find something of interest in Learning How to Learn.

Richard T. White

Diana G. Oblinger Space, whether physical or virtual, can have a significant impact on learning. Learning Spaces focuses on how learner expectations influence such spaces, the principles and activities that facilitate learning, and the role of technology from the perspective of those who create learning environments: faculty, learning technologists, librarians, and administrators. Information technology has brought unique capabilities to learning spaces, whether stimulating greater interaction through the use of collaborative tools, videoconferencing with international experts, or opening virtual worlds for exploration. This e-book represents an ongoing exploration as we bring together space, technology, and pedagogy to ensure learner success.

Alfred Bork

David H. Jonassen, Kyle L. Peck, Brent G. Wilson This book addresses how to use very specific types of technology and focuses on how technology can be used as a thinking tool to foster meaningful learning. The book approaches learning from a constructivist view and relates it to using technology to engage meaningful learning.Within each chapter, the book provides different activities and implementation strategies in the Technique sections and follow-up questions in the Things to Think About sections. Very current uses of technology such as video theater, cybermentoring,creating homepages, and hypermedia are discussed throughout the book.

Vincent Tinto As enrollments continue to decline, student retention is increasingly vital to the survival of most colleges and universities. In the new edition of his widely acclaimed Leaving College, Vincent Tinto synthesizes far-ranging research on student attrition and on actions institutions can and should take to reduce it. The key to effective retention, Tinto demonstrates, is in a strong commitment to quality education and the building of a strong sense of inclusive educational and social community on campus.

This completely revised and expanded edition incorporates the explosion of recent research and policy reports on why students leave higher education. Incorporating data only now available, Tinto applies his theory of student departure to the experiences of minority, adult, and graduate students, and to the situation facing commuting institutions and two-year colleges. He has revised his theory as well, giving new emphasis to the central importance of the classroom experience and to the role of multiple college communities.

"This book appears to be the best compilation of ideas about understanding student departure from college written to date. . . . Tinto has pulled together a lavish variety of facts, findings based on empirical studies, theories, and institutional savvy to provide readers with valuable information that should help concerned members of the academic community better understand student departure."—John P. Bean, The Journal of Higher Education

"This book is an excellent summary of previous research, a soundly sociological volume, and a very practical guide for action. It is an excellent blend of theory, research, and policy implications. It is also incredibly well written."—Theodore C. Wagenaar, Contemporary Sociology

Charles Wegener

Francis Crick

P. B. Medawar, Peter Brian Medawar, J. S. Medawar

P. B. Medawar

Albert-Laszlo Barabasi How is the human brain like the AIDS epidemic? Ask physicist Albert-László Barabási and he'll explain them both in terms of networks of individual nodes connected via complex but understandable relationships. Linked: The New Science of Networks is his bright, accessible guide to the fundamentals underlying neurology, epidemiology, Internet traffic, and many other fields united by complexity.

Barabási's gift for concrete, nonmathematical explanations and penchant for eccentric humor would make the book thoroughly enjoyable even if the content weren't engaging. But the results of Barabási's research into the behavior of networks are deeply compelling. Not all networks are created equal, he says, and he shows how even fairly robust systems like the Internet could be crippled by taking out a few super-connected nodes, or hubs. His mathematical descriptions of this behavior are helping doctors, programmers, and security professionals design systems better suited to their needs. Linked presents the next step in complexity theory—from understanding chaos to practical applications. —Rob Lightner

Anthony Serafini Linus Pauling could be considered the American cowboy of science. His approach to the discipline evinces the same pioneering spirit that drove the early settlers to explore and conquer ever-widening frontiers.

Pauling has always been willing to take risks in proposing controversial new scientific theories: his ground-breaking work on sickle-cell anemia, the theory of anesthesia, chemical bonding, and his near-victory in the DNA race show the tremendous range of his professional talents and curiosity.

Pauling’s approach to life and his role as a public figure reflect the same brand of risk-taking and controversy. Active as a peace crusader and humanitarian, he has never hesitated to question the political or scientific establishments.

He engendered hostility among the scientists of the Manhattan project (developers of the atomic bomb), expressed opposition to 1943 wartime interment of Japanese-Americans, openly defended J. Robert Oppenheimer during the "Red Scare" period, and worked toward a nuclear test-ban treaty in the 1950s.

Anthony Serafini uses letters, documents, and interviews with Pauling’s contemporaries to take the reader through the many facets of Pauling’s life, including his student days, triumphs in chemistry, a 1962 Nobel Peace Prize, and more.

David Attenborough

Francois Jacob In The Logic of Life François Jacob looks at the way our understanding of biology has changed since the sixteenth century. He describes four fundamental turning points in the perception of the structure of living things: the discoveries of the functions of organs, cells, chromosomes and genes, and DNA.

Chris Anderson What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Thomas L. Good, Jere E. Brophy This classic book provides a balanced, research-based overview of the most effective teaching methods and guides teachers to select appropriate methods by intelligent observation in their classrooms. Widely considered to be the most comprehensive and authoritative source available on effective teaching, Looking in Classrooms synthesizes the knowledge base on student motivation, classroom teaching, teacher expectations, and adapting instruction for individual learners. This book represents state-of-the-art research reviews in several areas including student motivation, classroom instruction and student learning, classroom management, and adapting instruction to the needs of individual students. K-12 educators, administrators, and superintendents.

Kevin Roberts Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts—on and on—about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. —Christene Barberich

GELERNTER Gelernter's lyrical rant on the critical role of beauty and aesthetics in computer technology comes just in time. Computer engineers and designers, who create software that is bloated with seldom-used features and that intrusively draws our attention to it rather than the task at hand, could greatly benefit from the pursuit of what Gelernter calls "deep beauty," the marriage of power and simplicity.

Gelernter suggests that the dichotomy between art/beauty and science/technology has led to inadequate academic training of computer-science students. He points out that the greatest minds in science and industry have always pursued beauty. "Machine beauty is the driving force behind technology and science," he says, and yet "beauty bothers us." Somehow it's perceived to be softer and less rigorous to train computer scientists in art, music, architecture, and design. However, Gelernter sees these disciplines as closely aligned with the mathematics and science that are the foundation of technology. Because of this lack of aesthetic education, much user interface has been poorly designed.

Gelernter's persuasive arguments are far-reaching as he casts a shrewd eye on everything from postmodernism to architecture to the nature of beauty itself. This short, often witty book is written by someone who has paid a price for his opinion—Gelernter was a target of the Unabomber and was critically injured in a mail-bomb attack in 1993.

Scott Kelby An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority.The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.

Eve, Curie The professional triumphs and personal struggles of a pioneering woman scientist.

This account of the remarkable life and astonishing mind of one of the greatest scientists of the century, written by her daughter, it remains a landmark and an inspiration for students, scientists, and young women everywhere.

Joe Duran, Charlie Sauer Prepare yourself for the communications future! No longer relegated to the realm of science fiction, videoconferencing is now a reality and is destined to become all-pervasive within the next decade as the foundation for enhanced global communication.

This eye-opening analysis offers clear explanations of both "group" videoconferencing and the emergence of "desktop" videoconferencing. Potential applications, such as everyday meetings, recruiting, tech support, manufacturing, classrooms, medical clinics, and entertainment, are all explored. The technological challenges and wizardry behind multipoint videoconferencing (with more than two sites communicating video, audio, and data simultaneously) are featured as well.

For managers leading organizations into the future or technical professionals developing products for this rapidly emerging industry, Mainstream Videoconferencing will help you attain a thorough understanding of the underlying technology, evaluate and make full use of current and future videoconferencing systems, and create strategies on potential usage.

For readers with a more technical background, the book includes a section containing a detailed look at the technology, as well as providing insight into what is required in addition to audio and video compression. Here you will find explanations of how digital teleconferencing has evolved from analog television, the telecommunications infrastructure and internets that must support videoconferencing, and basic algorithms for managing audio and video. One major chapter presents the International Telecommunications Union T.120 standard for multipoint data conferencing, and another explores the technological barriers to videoconferencing that are now beginning to come down. The authors offer an inspiring vision of where the technology is likely to lead in the near future, when videoconferencing truly becomes mainstream.

Nathan Mc Call In this "honest and searching look at the perils of growing up a black male in urban America" (San Francisco Chronicle), Washington Post reporter Nathan McCall tells the story of his passage from the street and the prison yard to the newsroom of one of America's most prestigious papers. "A stirring tale of transformation."—Henry Louis Gates, Jr., The New Yorker.

Paul Rabinow When the U.S. Supreme Court ruled in 1980 that new life forms could be patented, biology escaped the confines of academia; biotechnology companies have been multiplying like hothouse organisms ever since. The conjunction of scientific research and corporate profits has created much angst, not least among working scientists. Paul Rabinow, an anthropologist, decided to research not some Pacific island tribe but this new breed of scientists in their natural habitat—a hot new biotechnology company. He chose Cetus, a company that developed a procedure called the polymerase chain reaction, or PCR, a method for replicating large amounts of DNA from tiny samples. His account of the benefits of the commercial approach to research, and of the conflicts over prestige and money, is well-balanced and original.

Drivers When children begin secondary school they already have knowledge and ideas about many aspects of the natural world from their experiences both in primary classes and outside school. These ideas, right or wrong, form the basis of all they subsequently learn: research has show that teaching is unlikely to be effective unless it takes into account the position from which the learner starts.

Making Sense of Secondary Science provides a concise, accessible summary of the international research that has been done in this area. The findings are arranged in three main sections: life and living processes, materials and their properties and physical processes. Much of this material has hitherto been difficult to access and its publication in this convenient form will be welcomed by all science teachers, both in initial training and in schools, who want to deepen their understanding of how their children think.

Jeremy Cherfas

Kate L. Turabian Newly revised to conform with the Chicago Manual of Style, Turabian's Manual for Writers provides comprehensive, detailed, superior guidance to writers of research papers. From "Parts of the Paper" (including the niceties of copyrights and dedications) to "Sample Layouts," everything to do with format is covered. Mechanics of style (abbreviations to quotations) are reviewed, there's help on tables and illustrations, and chapters on bibliographies, parenthetical references, note taking, and citations. There are suggestions for manuscript preparation, hints on word-processing software, and formatting for research papers' more complex features. When you're up to your eyebrows in research data, it's a vast relief to have quick, accessible, reliable answers to your questions of structure, scholarly propriety, and academic style. —Stephanie Gold

National Research Council (U. S.)

Lois Wingerson

Joel L. Davis A giant step for medicine or the most serious threat to personal freedom yet? A cure for cancer or an invitation to genetic discrimination and the search for a master race? Here, not a minute too soon, is a behind-the-scenes account of the Human Genome Project, the most ethically and politically complex scientific undertaking of this generation. Dubbed the ``Holy Grail of Biology,'' the Genome Project will occupy over the next five to 15 years a majority of the best public and private labs and cost more than the GNP of many nations. This book separates fact from fiction, identifies the real moral issues in the debate, and captures the drama—as well as the intrigue and infighting—that has riveted the scientific establishment throughout.

Joseph Campbell

Ivars Peterson When the first edition of Ivars Peterson's The Mathematical Tourist was published in 1988, the New York Times called it "a rich array of ideas, drawing on virtually every branch of mathematics and bunging in plenty of late-breaking developments to boot." Now Peterson has expanded this popular book to feature another decade of mathematical progress, including new sections on crystal structure, string theory, mathematicians' use of computers, chaos theory, and Fermat's Last Theorem. Most of the other sections have been reworked and reworded as well, and there are many new illustrations. One thing that has not changed is the clarity of Peterson's writing and his almost unparalleled ability to make mathematical ideas themselves interesting, without focusing on the lives and personalities of mathematicians. Martin Gardner called the first edition "a travel guide that the professional mathematician will read with as much excitement and pleasure as the veriest amateur ... a masterpiece of popular exposition," and this second edition is no less. —Mary Ellen Curtin

Paul M. Churchland

Alan G. Chute, Melody Thompson, Burton Hancock Written by the practicing experts in the field, the McGraw-Hill Handbook of Distance Learning offers a comprehensive answer to the question of how to bring distance learning to your company or organization. It gives you all the information you need, from tips on getting buy-in support from all stakeholders to choosing the most appropriate technologies for your training and educational delivery needs, and providing necessary support for your distance learners. By using distance learning systems, trainers and educators are delivering more training to more people on more subjects with higher impact and effectiveness, and in a much more cost-effective way, than ever before. The decision to implement distance learning is a powerful step toward having a sure advantage over your competitors. Countless organizations that have successfully implemented distance learning programs report that distance learning can be a powerful step toward achieving cost benefits and productivity improvements. Now, you can learn from the examples of other successes, and avoid the expensive mistakes some organizations have made. Whether you work in business, higher education, or for the government, whether you are a trainer, human resources professional, or teacher, the McGraw-Hill Handbook of Distance Learning will show you how to increase the impact and productivity of dollars invested in training and education programs.

Arthur S. Elstein, Lee S. Shulman, Sarah A. Sprafka

Philip Johnson-Laird

C.S. Lewis Mere Christianity is the most popular of C. S. Lewiss works of nonfiction, with several million copies sold worldwide. Heard first as radio addresses and then published as three separate books—The Case for Christianity, Christian Behavior, and Beyond Personality—these audio pages bring together new readings of Lewiss legendary broadcast talks of the war years, talks in which he set out simply to explain and defend the belief that has been common to nearly all Christians at all times." It is a collection of scintillating brilliance which remains strikingly fresh for the modern listener, and which confirms C. S. Lewiss reputation as one of the leading Christian writers and thinkers of our age.

Douglas R. Hofstadter A bestselling collection of brilliant and quirky essays, on subjects ranging from biology to grammar to artificial intelligence, that are unified by one primary concern: the way people perceive and think.

Mary Gerhart, Allan Melvin Russell

Abou-Sabe, M. A. (Editor)

Mary W. Helms Originally published by Prentice-Hall in 1975.

Bateson

Hans Moravec

Max Delbruck

Londa Schiebinger As part of his attempt to secure a place for women in scientific culture, the Cartesian Francois Poullain de la Barre asserted as long ago as 1673 that "the mind has no sex?" In this rich and comprehensive history of women's contributions to the development of early modem science, Londa Schiebinger examines the shifting fortunes of male and female equality in the sphere of the intellect. Schiebinger counters the "great women" mode of history and calls attention to broader developments in scientific culture that have been obscured by time and changing circumstance. She also elucidates a larger issue: how gender structures knowledge and power.

It is often assumed that women were automatically excluded from participation in the scientific revolution of early modem Europe, but in fact powerful trends encouraged their involvement. Aristocratic women participated in the learned discourse of the Renaissance court and dominated the informal salons that proliferated in seventeenth-century Paris. In Germany, women of the artisan class pursued research in fields such as astronomy and entomology. These and other women fought to renegotiate gender boundaries within the newly established scientific academies in order to secure their place among the men of science.

But for women the promises of the Enlightenment were not to be fulfilled. Scientific and social upheavals not only left women on the sidelines but also brought about what the author calls the "scientific revolution in views of sexual difference?" While many aspects of the scientific revolution are well understood, what has not generally been recognized is that revolution came also from another quarter—the scientific understanding of biological sex and sexual temperament (what we today call gender). Illustrations of female skeletons of the ideal woman—with small skulls and large pelvises—portrayed female nature as a virtue in the private realm of hearth and home, but as a handicap in the world of science. At the same time, seventeenth- and eighteenth-century women witnessed the erosion of their own spheres of influence. Midwifery and medical cookery were gradually subsumed into the newly profess ionalized medical sciences. Scientia, the ancient female personification of science, lost ground to a newer image of the male researcher, efficient and solitary—a development that reflected a deeper intellectual shift. By the late eighteenth century, a self-reinforcing system had emerged that rendered invisible the inequalities women suffered.

In reexamining the origins of modem science, Schiebinger unearths a forgotten heritage of women scientists and probes the cultural and historical forces that continue to shape the course of scientific scholarship and knowledge.

Douglas R. Hofstadter Ever wondered who you are? Who you really are? This collection of writings and reflections by some of today's most notable thinkers is designed to enliven this most central, and most baffling, question in the philosophy of mind. In some ways, the questions posed and bantered about in this book are at the heart of all philosophical reasoning. They are the ultimate questions about the self. The Mind's I contains an astonishing variety of approaches to answering the question, "Who am I?" Between the covers of this book one encounters the literary erudition of Argentinean writer Jorge Luis Borges alongside the analytic rigor of John Searle. There are sophisticated metaphorical pieces (such as "The Princess Ineffabelle" by Polish philosopher and writer Stanislaw Lem), intriguing dialogues (like Raymond Smullyan's "Is God a Taoist?"), and serious but engaging philosophical essays from a host of thinkers (see Thomas Nagel's "What Is It Like to Be a Bat?").

Editors Hofstadter and Dennett—leading lights in the study of cognitive science, artificial intelligence, and the philosophy of mind—follow each selection with a short reflection designed to elaborate on their main themes. The Mind's I admirably broadens their fields to a more general audience. The book's essays are grouped into six categories, each successively raising the philosophical stakes by introducing new levels of complexity. Ultimately, one confronts some of the thorniest questions in modern philosophy here, such as the nature of free will, our place in the metaphysical world, and the possibility of genuine artificial intelligence. The book closes with a playful and perplexing piece by Robert Nozick, an adequate summation to The Mind's I. He writes, "Perhaps God has not decided yet whether he has created, in this world, a fictional world or a real one.... Which decision do you hope for?"—Eric de Place

Howard Gardner

Out Of Print

Seymour Papert

David Gelernter Technology doesn't flow smoothly; it's the big surprises that matter, and Yale computer expert David Gelernter sees one such giant leap right on the horizon. Today's small scale software programs are about to be joined by vast public software works that will revolutionize computing and transform society as a whole. One such vast program is the "Mirror World." Imagine looking at your computer screen and seeing reality—an image of your city, for instance, complete with moving traffic patterns, or a picture that sketches the state of an entire far-flung corporation at this second. These representations are called Mirror Worlds, and according to Gelernter they will soon be available to everyone. Mirror Worlds are high-tech voodoo dolls: by interacting with the images, you interact with reality. Indeed, Mirror Worlds will revolutionize the use of computers, transforming them from (mere) handy tools to crystal balls which will allow us to see the world more vividly and see into it more deeply. Reality will be replaced gradually, piece-by-piece, by a software imitation; we will live inside the imitation; and the surprising thing is—this will be a great humanistic advance. We gain control over our world, plus a huge new measure of insight and vision. In this fascinating book—part speculation, part explanation—Gelernter takes us on a tour of the computer technology of the near future. Mirror Worlds, he contends, will allow us to explore the world in unprecedented depth and detail without ever changing out of our pajamas. A hospital administrator might wander through an entire medical complex via a desktop computer. Any citizen might explore the performance of the local schools, chat electronically with teachers and other Mirror World visitors, plant software agents to report back on interesting topics; decide to run for the local school board, hire a campaign manager, and conduct the better part of the campaign itself—all by interacting with the Mirror World. Gelernter doesn't just speculate about how this amazing new software will be used—he shows us how it will be made, explaining carefully and in detail how to build a Mirror World using technology already available. We learn about "disembodied machines,""trellises,""ensembles," and other computer components which sound obscure, but which Gelernter explains using familiar metaphors and terms. (He tells us that a Mirror World is a microcosm just like a Japanese garden or a Gothic cathedral, and that a computer program is translated by the computer in the same way a symphony is translated by a violinist into music.) Mirror Worlds offers a lucid and humanistic account of the coming software revolution, told by a computer scientist at the cutting edge of his field.

Lee A. Segel The dynamic development of various processes is a central problem of biology and indeed of all the sciences. The mathematics describing that development is, in general, complicated, because the models that are realistic are usually nonlinear. Consequently many biologists may not notice a possible application of theory. They may be unable to decide whether a particular model captures the essence of a system, or to appreciate that analysis of a model can reveal important aspects of biological problems and may even describe in detail how a system works. The aim of this textbook is to remedy the situation by adopting a general approach to model analysis and applying it several times to problems (drawn primarily from molecular and cellular biology) of gradually increasing biological and mathematical complexity. Although material of considerable sophistication is included, little mathematical background is required - only some exposure to elementary calculus; appendixes supply the necessary mathematics and the author concentrates on concepts rather than techniques. He also emphasizes the role of computers in giving a full picture of model behavior and complementing more qualitative analysis. Some problems suitable for computer analysis are also included. This is a class-tested textbook suitable for a one-semester course for advanced undergraduate and beginning graduate students in biology or applied mathematics. It can also be used as a source book for teachers and a reference for specialists.

Hurst, Christon J. (Editor)

Herbert A. Simon Nobel Laureate Herbert A. Simon has in the past quarter century been in the front line of the information-processing revolution; in fact, to a remarkable extent his and his colleagues' contributions have written the history of that revolution in cognitive psychology. This book brings together papers dating from the start of Simon's career to the present. Its focus is on modeling the chief components of human cognition and on testing these models experimentally.

John A.A. Sillince, Maria Sillince The amount of molecular information is too vast to be acquired without the use of computer-bases systems. The authors introduce students entering research in molecular biology and related fields into the efficient use of the numerous databases available. They show the broad scientific context of these databases and their latest developments. They also put the biological, chemical and computational aspects of structural information on biomolecules into perspective. The book is required reading for researchers and students who plan to use modern computer environment in their research.

Lily E. Kay This fascinating study examines the rise of American molecular biology to disciplinary dominance, focusing on the period between 1930 and the elucidation of DNA structure in the mid 1950s. Research undertaken during this period, with its focus on genetic structure and function, endowed scientists with then unprecedented power over life. By viewing the new biology as both a scientific and cultural enterprise, Lily E. Kay shows that the growth of molecular biology was a result of systematic efforts by key scientists and their sponsors to direct the development of biological research toward a shared vision of science and society. She analyzes the motivations and mechanisms empowering this vision by focusing on two key institutions: Caltech and its sponsor, the Rockefeller Foundation. Her study explores a number of vital, sometimes controversial topics, among them the role of private power centers in shaping scientific agenda, and the political dimensions of "pure" research. It also advances a sobering argument: the cognitive and social groundwork for genetic engineering and human genome projects was laid by the American architects of molecular biology during these early decades of the project. This book will be of interest to molecular biologists, historians, sociologists, and the general reader alike.

Joseph S. Fruton, Eugene Higgins

Stan Davis Companies in the business of providing knowledge — for profit — will dominate the 21st-century global marketplace.

Can your business compete?

In today's fast-paced world, knowledge is doubling nearly every seven years, while the life cycle of a business grows increasingly shorter. The best way — and perhaps the only way — to succeed is to become a "knowledge-based" business. In The Monster Under the Bed, Stan Davis and Jim Botkin show how:

* Every business can become a knowledge business

* Every employee can become a knowledge worker

* Every customer can become a lifelong learner

The Monster Under the Bed explains why it's necessary for businesses to educate employees and consumers. Consider the fact that the vast majority of 60 million PC owners, for example, learned to use their computers not at school but at work or at home. Davis and Botkin explain how any high-tech, low-tech, or no-tech company can discover new markets and create new sources of income by building future business on a knowledge-for-profit basis — and how, once it does, its competitors must follow or fail.

Filled with examples of high-profile companies that are riding the crest of this powerful wave, The Monster Under the Bed is an insightful exploration of the many ways that the knowledge-for-profit revolution will profoundly affect our businesses, our educational processes, and our everyday lives.

Robert Wright

Hope Edelman Edelman shares her own painful story and the stories of many other women who, as children or adults, lost their mothers. She explains the stages of grief and adjustment. She considers the secondary effects that can occur: the girl-child filling the lost mother's role at home for father and younger siblings. If you've lost your mother, you no longer have to face it alone.

William Nealy The Mountain Bike Way of Knowledge is the first compendium of mountain bike 'insider' knowledge ever published. Between the covers of this incredible book you will discover the secrets of wheelie turns, log jumps, bar hops and dog evasion techniques - to name a few. And you will laugh while you're learning. William Nealy has been falling off mountain bikes for over a decade. He shares his hard-earned wisdom with beginner and expert alike in his unique cartoon style. Whether you're just thinking about buying your fist mountain bike or you're a full-blown mountain bike racer-head, you're sure to enjoy The Mountain Bike Way of Knowledge.

John Lusk, Kyle Harrison John Lusk and Kyle Harrison seemed slightly out of their minds when, unlike their fellow MBAs, they skipped on flashy, lucrative offers from dot-coms to become entrepreneurs. Specifically, to produce and sell a computer mouse designed to look like a golf-club head (a state-of-the-art titanium driver to be exact). "I wanted to feel the pain of starting a company," Lusk writes in this clear and insightful memoir, "to go into debt, have my ego crushed and experience first-hand the thrill of working like a dog for months without a paycheck." Since he also expected to make a million in two years, it's not surprising that all these come to pass. The duo struggle with the fundamentals of making and selling, run-ins with typhoons, shabby off-shore manufacturing, and soon dot-com envy sets in. But when the dot-coms start going belly-up, this little-retail-product-company-that-could shows that the basics of business still apply—a handy lesson for those wondering what happened after the dot-com crash, as well as any would-be entrepreneurs wanting to make a go of it. —Lesley Reed

Jakob Nielsen Based on his best-selling HyperText and HpyerMedia, Jakob Nielsen takes hypertext a step further—to the Internet. Multimedia and Hypertext: The Internet and Beyond explores new and developing applications in multimedia and hypertext as well as offering coverage of the use of HTML (hypertext markup language) and the World Wide Web with interfaces such as Mosaic and Netscape.

* Includes a large number of richly illustrated examples of a wide variety of new hypermedia systems.
* Provides a range of strategies for overcoming information overload.
* Thorougly discusses a number of new applications, including distribution of hypertext tools via the Internet.
* Explains copyright issues for users and develeopers, and usability issues for hypertext.
* Forecasts the future of the field in the long and short term.

Matthew E. Hodges

New Media Series The definitive book for anyone who wants to understand what multimedia is all about and how it is created. A hypertext-like design makes the book accessible and user-friendly, so that the reader can quickly master the concepts, tools, techniques, and technologies behind the biggest buzzword around today.

Douglas J. Varchol This hands-on tutorial walks you through the basics of writing for CD-ROM products. It shows you how this writing differs from traditional scriptwriting. Included are side-by-side examples of how writing is transformed to the computer screen. The companion CD includes Macintosh and Windows 95 and 3.1 evaluation copies of John Truby's Storyline Pro, the software used to develop the film scripts for Sleepless in Seattle and Outbreak.

William W. Lee, Diana L. Owens Your one-instructional-design-fits-all solution!

Most training companies develop their training programs in many different technological delivery media, including computer-based, web-based, and distance learning technologies. This unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development-and also reduces costs.

Multimedia-Based Instructional Design will provide you with:

A process that applies across-the-board to technology-based training of all kinds

A hands-on guide to a method of design that is accessible to professionals at all levels of technical expertise

A CD-ROM that includes job aids, tools, and worksheets that you can customize for your own use

No more going back to the drawing board every time a new medium is introduced. Once you have this design process in place, you'll have the freedom to choose the delivery method that works best for you!

Saul A. Kripke If there is such a thing as essential reading in metaphysics or in philosophy of language, this is it.

Ever since the publication of its original version, Naming and Necessity has had great and increasing influence. It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of reference, in particular of naming, and of identity. From a critique of the dominant tendency to assimilate names to descriptions and more generally to treat their reference as a function of their Fregean sense, surprisingly deep and widespread consequences may be drawn. The largely discredited distinction between accidental and essential properties, both of individual things (including people) and of kinds of things, is revived. So is a consequent view of science as what seeks out the essences of natural kinds. Traditional objections to such views are dealt with by sharpening distinctions between epistemic and metaphysical necessity; in particular by the startling admission of necessary a posteriori truths. From these, in particular from identity statements using rigid designators whether of things or of kinds, further remarkable consequences are drawn for the natures of things, of people, and of kinds; strong objections follow, for example to identity versions of materialism as a theory of the mind.

This seminal work, to which today's thriving essentialist metaphysics largely owes its impetus, is here published with a substantial new Preface by the author.

Natalie Angier

David M. Raup Nemesis is the name given by scientists to a (theoretical) small companion star to our sun. Every 26 million years, Nemesis's orbit brings it close enough to the sun to bombard our solar system with billions of comets. While most of the comets will float harmlessly beyond the outer planets, some passing through the sun's Oort Cloud will be deflected by its gravitational force toward Earth. Such a "large-body impact," the Nemesis theory holds, was responsible for the mass extinction that led to the demise of the dinosaurs. The next impact, millions of years from now, might very well extinguish humanity. In this lively, fascinating, and often disturbing book, updated and revised with the latest scientific evidence on terrestrial impacts, David M. Raup re-explores the controversies of the Nemesis theory from the trenches of the scientific community, and investigates the issues—both scientific and philosophical—of mass extinction.

John Hagel III, Arthur G. Armstrong Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.

Bill Lessard, Steve Baldwin Authors Bill Lessard and Steve Baldwin neatly summarize the operating principle behind NetSlaves: "People are nuts, no matter what profession they're in, but people forced to work like dogs with the carrot stick of stock options and 'untold' wealth dangling under their noses are especially nuts."

If all you know about the Internet business is what you've read in the financial press, then NetSlaves provides a cold slap of reality. For every headline-making company like Yahoo! or Amazon.com, there are hundreds or perhaps even thousands more like the ones Net vets Lessard and Baldwin have worked for. These are the startups that never finish up, companies that hire hundreds of programmers and Web-site designers and techies of all stripes, then merge or downsize or go out of business before anyone can cash in. The authors take the reader on an anthropological expedition through what they call the New Media Caste System. At the bottom rung are the "garbagemen," the guys who have to get the server up and running when it crashes, who have to rush to help the digital morons who can't figure out how to open their e-mail. At the top, of course, are the "robber barons," the guys who really do get mind-blowing wealth and profiles in Wired magazine. For each level, the authors tell an instructive, cautionary tale of life in the new economy.

Although Lessard and Baldwin clearly set out to create revenge journalism, enjoyed by all those who've lived on pizza and Mountain Dew for months on end only to end up with pink slips, those outside the tech universe should enjoy it, too. Revenge may be a dish best served cold, but it's easy to warm up to NetSlaves. —Lou Schuler

Jim Clark, Owen Edwards Sitting at your desk, not getting much done, you finally give in to the temptation and click onto www.coolwaytokilltime.com. Little do you know, as you check on the price of cattle futures in Bolivia, that you have Jim Clark to thank for this wonderful research tool and time waster. Clark didn't invent the Internet (that was the Pentagon, looking for an inscrutable way to transmit classified information—or Al Gore, if you can believe him) or even the World Wide Web (that was a Swiss researcher named Tim Berners-Lee). Nor did he invent the first Web browser with a graphical interface; that was a pair of University of Illinois computer geeks named Marc Andreessen and Eric Bina. What Clark did was team up with Andreessen to create Netscape, and their first product, Netscape Navigator, made the Net more universally accessible than it had ever been. It also made a lot of people really rich, a fact Clark dwells on in perhaps too much detail.

The story of Netscape alone is thrilling enough, but Clark also gives tremendous insight into the real way American business operates nowadays—the speed, the risks, and the hatred for rivals (lots of hatred, mostly for Microsoft and Bill Gates.) Most of the book covers the founding of Netscape Communications, but there's an epilogue, too, discussing the merger of Netscape with America Online, the ongoing battle with Microsoft, and, most important, the impact the Web has had on everyday life. Clark makes a sound argument that Netscape had a lot to do with that. Oh, and did you know it made him rich? —Lou Schuler

Starr Roxanne Hiltz, Murray Turoff A visionary book when it was first published in the late 1970s, The Network Nation has become the defining document and standard reference for the field of computer mediated communication (CMC). This revised edition adds a substantial new chapter on "superconnectivity" (invented and defined in the unabridged edition of the Online Dictionary of the English Language, 2067) that reviews the developments of the last fifteen years and updates the authors' speculations about the future.

Hiltz and Turoff highlight major current organizational, educational, and public applications of CMC, integrate their theoretical understanding of the impact of CMC technology, address ethical and legal issues, and describe a scenario in 2084. They have also added a selected bibliography on the key literature.

Starr Roxanne Hiltz and Murray Turoff each hold the position of Professor of Computer and Information Sciences at the New Jersey Institute of Technology. They are also members of the faculty of the Graduate School of Business at Rutgers University, Newark.

Bruce, Bertram (Editor) Students in network-based classrooms converse in writing through the use of communications software on local-area computer networks. Through the electronic medium they are immersed in a writing community—one that supports new forms of collaboration, authentic purposes for writing, writing across the curriculum, and new social relations in the classroom. The potential for collaborative and participatory learning in these classrooms is enormous. The book examines an important type of network-based classroom known as ENFI (Electronic Networks For Interaction). Teachers have set up ENFI or similar classrooms in elementary and secondary schools and at more than a hundred colleges and universities. In these settings, teaching and learning have been dramatically transformed, but the new technology has brought with it difficulties and surprises. The process of creating such a classroom raises important questions about the meaning and the realities of educational change.

Patricia Smith Churchland Five chapters in the book's first part, "Some Elementary Neuroscience," sketch the history of the science of nervous systems and provide a general introduction to neurophysiology, neuroanatomy, and neuropsychology. In the second part, "Recent Developments in the Philosophy of Science," chapters place the mind-body problem within the wider context of the philosophy of science. Drawing on recent research in this area, a general account of intertheoretic reduction is explained, arguments for a reductionist strategy are developed, and traditional objections from dualists and other anti reductionists are answered in novel ways. The third part, "A Neurophilosophical Perspective," concludes the book with a presentation and discussion of some of the most promising theoretical developments currently under exploration in functional neurobiology and in the connectionist models within artificial intelligence research.

Patricia Churchland is Professor of Philosophy, University of California, San Diego. A Bradford Book.

Anne M. Stoline, Jonathan Weiner Springfield Hospital Center, Sykesville, Maryland. Revision of The New Medical Marketplace: A Physician's Guide to the Health Care Revolution, 1988. Intended as a textbook for medical students. DNLM: Delivery of Health Care - economics - U.S.

Nicholson Guides

Voyager Company

Po Bronson The Nudist on the Late Shift is the true story of a new generation at the proving point of their lives, written by the most exciting and authentic literary voice to emerge from Silicon Valley, Po Bronson.

        

This is a defining portrait of young people in the whirl of an information revolution and an international gold rush. Masses of entrepreneurs and tech wizards, immigrants and investors, dreamers and visionaries, are heading west to seek their fortune and a new destiny. In Bronson, they have found their troubadour.

        

Already hailed by The Village Voice Literary Supplement as "the most complete and empathetic portrait of the Valley so far,"The Nudist on the Late Shift establishes Bronson as the first author to capture the spirit of this new mecca. Recently chosen by the VLS as one of 1999's "Writers on the Verge," Bronson has spent the past decade searching Silicon Valley for the best stories, several of which have been published in Wired. Now he has woven those stories together, taking us inside the world of the newcomers, brainiacs, salespeople, headhunters, utopians, plutocrats, and innovators who are transforming our culture.

        

Writes the VLS: "Bronson evocatively portrays the overwhelming unpredictability of life in the Valley: getting fired can be part of daily life. But with a zero unemployment rate, the wounded don't stay that way for long. Bronson is at his best describing this radically shifting environment, where everyday folk with the right idea and the stamina stand to make millions in a couple of years, skipping rungs on the career ladder at a mind-boggling pace. Bronson recognizes that Silicon Valley's boom is made up of small explosions, and The Nudist puts us at ground zero."

John M. Carroll How do people acquire beginning competence at using new technology? The legendary Funnel of Nurnberg was said to make people wise very quickly when the right knowledge was poured in; it is an approach that designers continue to apply in trying to make instruction more efficient. This book describes a quite different instructional paradigm that uses what learners do spontaneously to find meaning in the activities of learning. It presents the "minimalist" approach to instructional design - its origins in the study of people's learning problems with computer systems, its foundations in the psychology of learning and problem solving, and its application in a variety of case studies.

Carroll demonstrates that the minimalist approach outperforms the standard "systems approach" in every relevant way - the learner, not the system determines the model and the methods of instruction. It supports the rapid achievement of realistic projects right from the start of training, instead of relying on drill and practice techniques, and designing for error recognition and recovery as basic instructional events, instead of seeing error as failure. The book's many examples - including a brief discussion of recent commercial applications - will help researchers and practitioners apply and develop this new instructional technology.

John M. Carroll has participated for a number of years as a leader in the interdisciplinary field of human-computer interactions. He is Manager of User Interface Theory and Design at IBM's Watson Research Center. The Nurnberg Funnel inaugurates the Technical Communications series, edited by Ed Barrett.

Karl R. Popper The essays in this volume represent an approach to human knowledge that has had a profound influence on many recent thinkers. Popper breaks with a traditional commonsense theory of knowledge that can be traced back to Aristotle. A realist and fallibilist, he argues closely and in simple language that scientific knowledge, once stated in human language, is no longer part of ourselves but a separate entity that grows through critical selection.

Ernest Sylvain Nagel

Ernest Borek, Jacques Monod

Russell Doolittle

Gil Amelio, William L. Simon It's hard to think of a company that has captured the public imagination as much as Apple Computer. The rise and fall of the business that single-handedly created the PC market and then let it slip away has been the fodder for several books, most notably Insanely Great by Steven Levy and more recently Jim Carlton's Apple: The Inside Story of Intrigue, Egomania, and Business Blunders. Now in On The Firing Line, former Apple CEO Gil Amelio tells his own story about his 500 days at Apple.

The book provides some insight into the significant events that occurred under Amelio's watch, such as Apple's failed in-house development of Copland, the search to license an operating system for the Macintosh, as well as details about those who would buy Apple including Sun Microsystems and Oracle. But the real focus of the book is Amelio's own frustrations in working with Apple's chaotic and undisciplined culture as well as Steve Jobs, the man who would eventually fire him. Although Amelio's account is at times overly self-serving, On the Firing Line is an interesting read that should interest most Macaholics.

Stephen Jay Gould "Ontogeny recapitulates phylogeny" was Haeckel's answer—the wrong one—to the most vexing question of nineteenth-century biology: what is the relationship between individual development (ontogeny) and the evolution of species and lineages (phylogeny)? In this, the first major book on the subject in fifty years, Stephen Gould documents the history of the idea of recapitulation from its first appearance among the pre-Socratics to its fall in the early twentieth century.

Mr. Gould explores recapitulation as an idea that intrigued politicians and theologians as well as scientists. He shows that Haeckel's hypothesis—that human fetuses with gill slits are, literally, tiny fish, exact replicas of their water-breathing ancestors—had an influence that extended beyond biology into education, criminology, psychoanalysis (Freud and Jung were devout recapitulationists), and racism. The theory of recapitulation, Gould argues, finally collapsed not from the weight of contrary data, but because the rise of Mendelian genetics rendered it untenable.

Turning to modern concepts, Gould demonstrates that, even though the whole subject of parallels between ontogeny and phylogeny fell into disrepute, it is still one of the great themes of evolutionary biology. Heterochrony—changes in developmental timing, producing parallels between ontogeny and phylogeny—is shown to be crucial to an understanding of gene regulation, the key to any rapprochement between molecular and evolutionary biology. Gould argues that the primary evolutionary value of heterochrony may lie in immediate ecological advantages for slow or rapid maturation, rather than in long-term changes of form, as all previous theories proclaimed.

Neoteny—the opposite of recapitulation—is shown to be the most important determinant of human evolution. We have evolved by retaining the juvenile characters of our ancestors and have achieved both behavioral flexibility and our characteristic morphology thereby (large brains by prolonged retention of rapid fetal growth rates, for example).

Gould concludes that there may be nothing new under the sun, but permutation of the old within complex systems can do wonders. As biologists, we deal directly with the kind of material complexity that confers an unbounded potential upon simple, continuous changes in underlying processes. This is the chief joy of our science."

Henry Chesbrough In his landmark book "Open Innovation", Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organisations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilised home-grown IP to other organizations.In "Open Business Models", Chesbrough takes readers to the next step - explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models - including Procter and Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players - "innovation intermediaries" - who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that centre their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies - wherever in the world they are found.

Walter L. Bateman

Given the abundance of open education initiatives that aim to make educational assets freely available online, the time seems ripe to explore the potential of open education to transform the economics and ecology of education. Despite the diversity of tools and resources already available—from well-packaged course materials to simple games, for students, self-learners, faculty, and educational institutions—we have yet to take full advantage of shared knowledge about how these are being used, what local innovations are emerging, and how to learn from and build on the experiences of others. Opening Up Education argues that we must develop not only the technical capability but also the intellectual capacity for transforming tacit pedagogical knowledge into commonly usable and visible knowledge: by providing incentives for faculty to use (and contribute to) open education goods, and by looking beyond institutional boundaries to connect a variety of settings and open source entrepreneurs.

These essays by leaders in open education describe successes, challenges, and opportunities they have found in a range of open education initiatives. They approach—from both macro and micro perspectives—the central question of how open education tools, resources, and knowledge can improve the quality of education. The contributors (from leading foundations, academic institutions, associations, and projects) discuss the strategic underpinnings of their efforts first in terms of technology, then content, and finally knowledge. They also address the impact of their projects, and how close they come to achieving a vision of sustainable, transformative educational opportunities that amounts to much more than pervasive technology.

Contributors: Richard Baraniuk, Randy Bass, Trent Batson, Dan Bernstein, John Seely Brown, Barbara Cambridge, Tom Carey, Catherine Casserly, James Dalziel, Bernadine Chuck Fong, Richard Gale, Gerard Hanley, Diane Harley, Mary Huber, Pat Hutchings, Toru Iiyoshi, David Kahle, M. S. Vijay Kumar, Andy Lane, Diana Laurillard, Stuart Lee, Steve Lerman, Marilyn Lombardi, Phil Long, Clifford Lynch, Christopher Mackie, Anne Margulies, Owen McGrath, Flora McMartin, Shigeru Miyagawa, Diana Oblinger, Neeru Paharia, Cheryl Richardson, Marshall Smith, Candace Thille, Edward Walker, and David Wiley

Through the support of the Carnegie Foundation for the Advancement of Teaching, an electronic version of this book is openly available under a Creative Commons license on The MIT Press website.

Hawkins, Brian L. (Editor)

Richard Leakey Leakey has always been interested in far more than the mere physical features presented by fossils, and here he is particularly concerned with non-tangible human attributes, such as art, language and consciousness itself.

Leakey's personal involvement in many of the key discoveries of hominid fossils, and his friendships and rivalries with his fellow fossil hunters, add more than a dash of spice to his narrative.

`An outstanding account of our current understanding of human evolution' Sunday Times

`An elegant summary of what is currently known about human evolution' Observer

Charles Darwin It's hard to talk about The Origin of Species without making statements that seem overwrought and fulsome. But it's true: this is indeed one of the most important and influential books ever written, and it is one of the very few groundbreaking works of science that is truly readable.

To a certain extent it suffers from the Hamlet problem—it—it's full of clichés! Or what are now clichés, but which Darwin was the first to pen. Natural selection, variation, the struggle for existence, survival of the fittest: it's all in here.

Darwin's friend and "bulldog" T.H. Huxley said upon reading the Origin, "How extremely stupid of me not to have thought of that." Alfred Russel Wallace had thought of the same theory of evolution Darwin did, but it was Darwin who gathered the mass of supporting evidence—on domestic animals and plants, on variability, on sexual selection, on dispersal—that swept most scientists before it. It's hardly necessary to mention that the book is still controversial: Darwin's remark in his conclusion that "Light will be thrown on the origin of man and his history" is surely the pinnacle of British understatement. —Mary Ellen Curtin

John D. Barrow There is no more profound, enduring, or fascinating question in all of science than that of how time, space, and matter began. Now John Barrow, who has been at the cutting edge of research in this area and has written extensively about it, guides readers on a journey to the beginning of time, into a world of temperatures and densities so high that we cannot re-create them in the laboratory. With new insights, he draws us into the latest speculative theories about the nature of time and the inflationary universe, explains wormholes, showing how they bear upon the fact of our own existence, and considers whether there was a singularity at the inception of the universe. Here is a treatment so up-to-date and intellectually rich, dealing with ideas and speculation at the farthest frontier of science, that neither novice nor expert will want to miss what Barrow has to say. He shows how scientists, by exploring crucial points of contact between the behavior of matter during its early history and the observed structure of the universe today, came to understand more fully all the entities in the universefrom elementary particles to great clusters of galaxies.

Stuart A. Kauffman Stuart Kauffman here presents a brilliant new paradigm for evolutionary biology, one that extends the basic concepts of Darwinian evolution to accommodate recent findings and perspectives from the fields of biology, physics, chemistry and mathematics. The book drives to the heart of the exciting debate on the origins of life and maintenance of order in complex biological systems. It focuses on the concept of self-organization: the spontaneous emergence of order that is widely observed throughout nature Kauffman argues that self-organization plays an important role in the Darwinian process of natural selection. Yet until now no systematic effort has been made to incorporate the concept of self-organization into evolutionary theory. The construction requirements which permit complex systems to adapt are poorly understood, as is the extent to which selection itself can yield systems able to adapt more successfully. This book explores these themes. It shows how complex systems, contrary to expectations, can spontaneously exhibit stunning degrees of order, and how this order, in turn, is essential for understanding the emergence and development of life on Earth. Topics include the new biotechnology of applied molecular evolution, with its important implications for developing new drugs and vaccines; the balance between order and chaos observed in many naturally occurring systems; new insights concerning the predictive power of statistical mechanics in biology; and other major issues. Indeed, the approaches investigated here may prove to be the new center around which biological science itself will evolve. The work is written for all those interested in the cutting edge of research in the life sciences.

William B. Provine

Ken Robinson 'Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored in Western culture and especially in our educational systems.' JOHN CLEESE

'Out of Our Minds explains why being creative in today's world is a vital necessity. This is a book not to be missed. Read and rejoice.' KEN BLANCHARD

'If ever there was a time when creativity was necessary for the survival and growth of any organization, it is now. This book, more than any other I know, provides important insights on how leaders can evoke and sustain those creative juices.' WARREN BENNIS

Mortimer J. Adler

Mortimer J. Adler

Mortimer J. Adler

Stephen Jay Gould

Carolyn Snyder Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned?

Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide that will prepare you to create and test paper prototypes of all kinds of user interfaces. You'll see how to simulate various kinds of interface elements and interactions. You'll learn about the practical aspects of paper prototyping, such as deciding when the technique is appropriate, scheduling the activities, and handling the skepticism of others in your organization. Numerous case studies and images throughout the book show you real world examples of paper prototyping at work.

Learn how to use this powerful technique to develop products that are more useful, intuitive, efficient, and pleasing:

* Save time and money - solve key problems before implementation begins
* Get user feedback early - use it to focus the development process
* Communicate better - involve development team members from a variety of disciplines
* Be more creative - experiment with many ideas before committing to one

*Enables designers to solve design problems before implementation begins

*Five case studies provide real world examples of paper prototyping at work

*Delves into the specifics of what types of projects paper prototyping is and isn't good for.

Barry Schwartz In the spirit of Alvin Toffler's Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Gunther Siegmund, Stent

James D. Watson A principal architect and visionary of the new biology, a Nobel Prize-winner at 34 and best-selling author at 40 (The Double Helix), James D. Watson had the authority, flair, and courage to take an early and prominent role as commentator on the march of DNA science and its implications for society. In essays for publications large and small, and in lectures around the world, he delivered what were, in effect, dispatches from the front lines of the revolution. Outspoken and sparkling with ideas and opinions, a selection of them is collected for the first time in this volume. Their resonance with today's headlines is striking.

Bruno Latour What can one man accomplish, even a great man and brilliant scientist? Although every town in France has a street named for Pasteur, was he alone able to stop people from spitting, persuade them to dig drains, influence them to undergo vaccination? Pasteur's success depended upon a whole network of forces, including the public hygiene movement, the medical profession (both military physicians and private practitioners), and colonial interests. It is the operation of these forces, in combination with the talent of Pasteur, that Bruno Latour sets before us as a prime example of science in action.

Latour argues that the triumph of the biologist and his methodology must be understood within the particular historical convergence of competing social forces and conflicting interests. Yet Pasteur was not the only scientist working on the relationships of microbes and disease. How was he able to galvanize the other forces to support his own research? Latour shows Pasteur's efforts to win over the French public—the farmers, industrialists, politicians, and much of the scientific establishment.

Instead of reducing science to a given social environment, Latour tries to show the simultaneous building of a society and its scientific facts. The first section of the book, which retells the story of Pasteur, is a vivid description of an approach to science whose theoretical implications go far beyond a particular case study. In the second part of the book, "Irreductions," Latour sets out his notion of the dynamics of conflict and interaction, of the "relation of forces." Latour's method of analysis cuts across and through the boundaries of the established disciplines of sociology, history, and the philosophy of science, to reveal how it is possible not to make the distinction between reason and force. Instead of leading to sociological reductionism, this method leads to an unexpected irreductionism.

Aldous Huxley "Both an anthology and an interpretation of the supreme mystics, East and West. . . . A magnificent achievement."—Rufus M. Jones "In his absorption and other-worldliness, he soars clear out of sight."—The New Yorker

Steven Levy The iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on our nanos), revolutionizing the way we experience music and radio through the invention of podcasting, opening up new outlets for video, and challenging the traditional music industry as never before. The design itself has become iconic: there is even a shade of white now called iPod White.

Steven Levy has had rare access to everyone at Apple who was involved in creating the iPod — including Steve Jobs, Apple's charismatic cofounder and CEO, whom he has known for over twenty years. In telling the story behind the iPod, Levy explains how it went from the drawing board to global sensation. He also examines how this deceptively diminutive gadget raises a host of new technical, legal, social, and musical questions (including the all-important use of one's playlist as an indicator of coolness), and writes about where the iPhenomenon might go next in his new Afterword. Sharp and insightful, The Perfect Thing is part history and part homage to the device that we can't live without.

Ludwig Von Bertalanffy

John Cairns, Gunther S. Stent

Husserl

Philip Greenspun This isn't another cookie-recipe approach to planning a successful Web site. Philip and Alex's Guide to Web Publishing, by MIT veteran Philip Greenspun, is both broadly conceptual and deeply technical, and it assumes that the reader is willing to think seriously about the challenge of building a content site, a community site, or an e-commerce store before plunging in.

Although heavily Unix-oriented, it does not set out to proselytize a product, or even suggest that there is only one way to solve certain technical challenges. Rather, it encourages the reader to think about Web content and functionality as something designed to help visitors answer questions or do something useful. This may sound nebulous, but his observations about why Web sites go bad are illustrated with many well-chosen examples.

The core of the book is quite technical. Three long sections on publishing, community, and e-commerce architectures are illustrated by the author's data models and working open-source systems, so someone with C, SQL, and a good understanding of Internet Protocol (IP) under his or her belt will get the most out of the discussion. Such technical readers will find numerous Web addresses and other citations for further technical information. The author also invites readers to use his code if appropriate.

Although there is a lot of technical meat here, Greenspun dispenses with a dry, technical tone. Throughout, he manages to speak to the reader in a way that is always interesting and frequently bemused or ironic. The overall effect is that of a wry professor who knows his stuff, has thought about the problems, and isn't about to engage in commercial puffery. —Kathleen Caster

Britton

Mortimer J. Adler

Robert Nozick In this highly original work, Robert Nozick develops new views on philosophy's central topics and weaves them into a unified philosophical perspective. It is many years since a major work in English has ranged so widely over philosophy's fundamental concerns: the identity of the self, knowledge and skepticism, free will, the question of why there is something rather than nothing, the foundations of ethics, the meaning of life.

Writing in a distinctive and personal philosophical voice, Mr. Nozick presents a new mode of philosophizing. In place of the usual semi-coercive philosophical goals of proof, of forcing people to accept conclusions, this book seeks philosophical explanations and understanding, and thereby stays truer to the original motivations for being interested in philosophy.

Combining new concepts, daring hypotheses, rigorous reasoning, and playful exploration, the book exemplifies how philosophy can be part of the humanities.

Wesley Barnes A synthesis of the historical, philosophical, and literary aspects of Existentialism. Offers effective review and reference material for courses in contemporary literature and philosophy.

Van Cleve Morris This book introduces the reader to the study of philosophy and how it can illuminate the understanding of education. Throughout the nation's 25,000 school districts, Americans, the inventors of public education, are engaged in a fierce debate over the design of curriculum, the mode of instruction, and the overall aims of education. The authors argue that the study of educational theory is directly relevant to educational decision making. They propose three models of education, three general strategies currently argued for by distinct groups of educational theorists and practitioners. "Philosophy and the American School" offers an awareness of what is involved in the philosophical enterprise as it relates to the understanding and evaluation of contemporary movements in educational thinking. This is a reprint of the 1976 Houghton Mifflin edition.

David L. Hull

Schilpp, Paul A. (Editor)

V. C. Chappell

Richard A. Duschl

Boyd, Richard (Editor)

Florian von Schilcher, Neil Tennant

Andrea Butter, David Pogue The definitive behind-the-scenes story of the visionary team that launched the handheld industry.

Palm insider Andrea Butter and New York Times columnist David Pogue — with full, exclusive cooperation of the company's founders and more than fifty key Palm and Handspring executives — tell the riveting tale of the start of an industry constantly in the headlines. The origins of this volatile industry began with the tiny team who beat staggering odds to turn the PalmPilot into a billion-dollar market and later took their ultimate vision to Handspring, now Palm's most powerful rival.

Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds-including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include:

* The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola, and Casio had failed.
* Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans.
* Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their vision elsewhere.
* The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.

Mark Pesce Are Furbies avatars of future pets? Mark Pesce, Chair of USC's Interactive Media Program and creator of VRML, thinks that technological development and recreational activity inform each other and are converging into a strange, new immersive environment. The Playful World: Interactive Toys and the Future of Imagination is a thoughtful peek into the guts of such toys as LEGO's Mindstorms and Sony's PlayStation2; by extrapolation, Pesce sees them driving research in nanotechnology and virtual reality, but he nobly refuses to succumb to the temptation to make precise predictions.

Taking a look at the history of play (and taking care to knock down whatever remaining resistance we might have to considering play less worthwhile than other activities), the book shows it to be a form of learning—perhaps the most natural form. Toy technology is catching up with current research rapidly; more households have powerful computers playing "Crazy Taxi" with the kids than working on budgets with parents. The presumption that we are creating new ways of learning, knowing, and being that are rapidly overtaking our means to understand and control them could be frightening if explored by an author less familiar with the technology and its users. Instead of thinking "game over," Pesce believes we should get ready to "play again."—Rob Lightner

June Goodfield

Floyd Landis THE SERIES OF EVENTS surrounding Floyd Landis's 2006 Tour de France was as improbable as anything in the history of sports: He showed up nine seconds late for the race's opening prologue, donned the leader's yellow jersey twelve days later, and lost his lead only to regain it in remarkable fashion just before the Tour's final stage into Paris. Winning the Tour should have been the culmination of a life's dream, but a mere three days later, Landis was accused of using banned performance-enhancing drugs. Released by his team and threatened with the removal of his Tour title, Landis went from winning the most prestigious race of his career to being unfairly labeled as a cheater, a liar, and a doper.

Positively False is at once a memoir and a powerful indictment of the unchecked governing bodies of cycling that have compromised theintegrity of the sport as a whole. From leaving the Mennonite community of his youth in order to pursue his passion for cycling, to riding alongside Lance Armstrong for three years — with whom he shared the same work ethic and competitive desire — Floyd Landis details the highs and lows of his career with unabashed honesty. It is this same honesty with which he will clear his name once and for all, as he lays bare the inner workings of the cycling world — a place where athletes are subject to the antiquated science, flawed interpretive protocols, and draconian legal processes of the anti-doping agencies — and finally lays to rest the scandal that threatened to destroy everything he's worked so hard to achieve....

Judith S. Bowman, Sandra L. Emerson, Marcy Darnovsky This superb text explains Structured Query Language (SQL) simply without being condescending and deeply without being obscure. From its early chapters about relational database theory to its superb coverage of transaction management, this book is informative and easy to follow.

The authors begin by explaining how to design efficient data structures, an important part of database management. From there, they discuss how to populate a database with pieces of data and then explain how to construct queries that extract needed information. Throughout, the text is filled with statements, code, and output—and even common SQL errors. You ought to be able to follow along on any ANSI SQL 92-compliant system as you read this book.

Later chapters cover reports, joins, views, subqueries, and security. The authors explain each from a practical point of view. A section on common business-database tasks (how to specify decimal precision, for example) confirms this point of view. A good glossary exists in the back of this book, and a comprehensive table documents the differences among Sybase, Microsoft, Informix, and Oracle SQL command sets. The companion CD-ROM contains the Sybase SQL Anywhere Studio software, which ordinarily requires a 15-megabyte download marathon. —David Wall

Gary Snyder

Richard A. Brealey, Stewart C. Myers The clear market leader in the corporate finance course, this text filled a very definite need for a MODERN corporate finance text back in 1983 when the first edition was published. It is known for its intuitive, conversational style and for being able to tie together many of the important ideas in corporate finance. The author's discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor. This new edition will continue to be authoritative and student friendly but will also carry stronger, modern coverage reflected by current examples and data as well as unique emphasis upon agency issues.

Romano Harre

Goldwin Albert Smith

Charles J. Lumsden, Edward O. Wilson There is a missing link in human evolution about which few facts are known and surprisingly little has been written. It is not any one of the intermediate forms connecting modern man to his apelike ancestors. It is something much more challenging—the early human mind. How did it come into existence? And why?

In Promethean Fire Charles J. Lumsden and Edward O. Wilson take us down the twisting corridors through which our species traveled in the two-million-year odyssey from Homo Habilis to modern man. They ask why, out of the millions of species that have emerged and gone extinct, human beings alone took the last, abrupt journey to high intelligence and advanced culture. Lumsden and Wilson attribute the sudden emergence of the human mind to the activation of a mechanism both obedient to physical law and unique to man. This "Promethean fire" is geneculture coevolution, a mutually acting change in the genes and culture that carried man beyond the pervious limits of biology—yet restrains his nature on an elastic, unbreakable leash.

The authors' argument builds impressively from across the entire range of biological and social sciences, but their presentation is essentially lyrical. They share with the reader their reconstruction—both stunning line drawings and colorful vignettes—of how the primitive mind may have functioned in exercising cultural choice with genetic bias. Step by step, they guide us through the diverse categories of evidence, including recent studies of incest avoidance, color vocabulary, infant gaze patterns, taste discriminations, and phobias, which led them toward the theory of cultural transmission based on the importance of genetic filters in individual mental development.

K.P. Hillner

Driver, Rosalind (Editor)

Fishwick, Paul A. (Editor) Recently there has been considerable interest in qualitative methods in simulation and mathematical model- ing. Qualitative Simulation Modeling and Analysis is the first book to thoroughly review fundamental concepts in the field of qualitative simulation. The book will appeal to readers in a variety of disciplines including researchers in simulation methodology, artificial intelligence and engineering. This book boldly attempts to bring together, for the first time, the qualitative techniques previously found only in hard-to-find journals dedicated to single disciplines. The book is written for scientists and engineers interested in improving their knowledge of simulation modeling. The "qualitative" nature of the book stresses concepts of invariance, uncertainty and graph-theoretic bases for modeling and analysis.

George M. Piskurich Get it done fast and right!

You're busy! You don't have the time or the need to wade through the theory of a traditional instructional design book. But you do need a basic understanding of what instructional design is and a hands-on, to-the-point method of ensuring that the training and performance interventions you put into place meet the needs of your staff and your organization. Right?

Well then this is the book that you've been waiting for! If you have any involvement in training or HRD at all, you'll find this guide to understanding and creating quick and effective training designs an asset to your work. Respected consultant and author, George Piskurich has included input and commentary from practitioners and trainers in this one-of-a-kind guide. Find out how these methods are applied in real world situations and how you can put them to work for you!

Philippe Kruchten The Rational Unified Process embodies the best practices of proven

software development methods, and is an optimal match to the features

of the UML.

—Grady Booch, Ivar Jacobson, and James Rumbaugh

This concise book offers a quick introduction to the concepts,
structure, content,and motivation of the Rational Unified
Process. This revolutionary software development process provides a
disciplined approach to assigning, managing, and completing tasks
within a software development organization and is the first
development process to exploit the full capabilities of the
industry-standard Unified Modeling Language. The Rational Unified
Process is unique in that it captures many of the proven best
practices in modern software development and presents them in a form
that can be tailored to a wide range of projects and organizations.

The Rational Unified Process will help software development teams
produce, within a predictable schedule and a reasonable budget, the
highest-quality software possible to meet the needs of end
users. Throughout the book, the author shares his inside knowledge of
the process, focusing his coverage on key aspects that are critical to
mastering this proven approach to software development.

In this book you will discover:
What the Rational Unified Process is—and what it is not
The concepts used in the Rational Unified Process, as well as its structure
The best practices that have been synthesized in this process
How this process can provide the guidance you need for your specific project responsibilities

Tom Peters Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.

Sun Technical Publications

Farhang Zabeeh

NRENAISSANCE Committee, National Research Council

G. W. F. Hegel

William Poundstone

Evelyn Fox Keller

Mortimer J. Adler, Geraldine Van Doren

R Hooykaas At a time when religion and science are seen by many to be antagonists locked in a battle to the death, Professor Hooykaas offers a startling proposition: modern science, he suggests, is in good part a product of the Judeo-Christian influence on western thought.

Michael Drummond Microsoft chairman Bill Gates is by no accounts a kind, nurturing type of manager. In conversation, according to Renegades of the Empire, Gates is said to challenge and goad people just to see how robustly they'll defend a position. He may not know whether they're right or wrong, but he likes to see how confident they are. In that environment, the meek don't do particularly well. But the three "software warriors" portrayed in Renegades of the Empire were over the top, even by Microsoft standards.

Alex St. John, Eric Engstrom, and Craig Eisler started at Microsoft as evangelists, the guys who persuade companies to create products to run on Microsoft operating systems. All three, separately and together, would end up giving the company fits with their cockiness and contrarian ways. Eventually, they would team up on a project called Chrome, a revolutionary technology designed to bring three-dimensional graphics to the Web. While these three bigger-than-life characters are vividly portrayed, this is mostly a story about technology: where the ideas come from, how it's developed, how internal company politics affects its development, and how outside companies are courted and cajoled to participate. Drummond, a skillful writer and dogged journalist, thoroughly explains all the technology—but, in the end, the acronyms take over. This makes for a tough read if you're not technologically inclined. Still, anyone with the slightest tech background should enjoy this peek behind Microsoft's silicon curtain. —Lou Schuler

Paul E. Spector Author Paul E. Spector provides a clear introduction to the principles of experimental and non-experimental design, including single group design, pre-test, post-test designs, and factorial designs. Spector also covers hierarchical designs, multivariate designs, the Solomon four group design, panel designs, and designs with concomitant variables.

Louis Cohen The fourth edition of a long-running bestseller, Research Methods in Education covers the whole range of methods currently employed by educational researchers. In this updated edition, each chapter includes new case studies and examples and a new chapter on the ethics of educational research has been added. The book remains essential reading for both the professional researcher and the consumer of research—the teacher, the educational administrator, the advisor and all those concerned with educational policy and practice.

Cohen/Lawrence This fully updated sixth edition of the international bestseller Research Methods in Education covers the whole range of methods currently employed by educational research at all stages. It is divided into five main parts: the context of educational research; planning educational research; styles of educational research; strategies for data collection and researching; and data analysis. The book also contains references to a comprehensive dedicated website of accompanying materials.

The sixth edition includes new material on: complexity theory, ethics, sampling and sensitive educational researchexperimental research, questionnaire design and administration with practical guidancequalitative and quantitative data analysis, with practical examplesinternet based research.

Research Methods in Education is essential reading for the professional researcher and continues to be the standard text for students and lecturers in educational research.

Richard A. Duschl

D. Laurillard Rethinking University Teaching prepares teachers for the challenges they will face as they meet the growing demand for more professional approaches to teaching. Diana Laurillard also informs them how technological media has improved students' learning, helps teachers to think constructively and critically, and builds towards a practical methodology for the design, development and implementation of educational technologies. She explores students' learning, and what it is that they need from educational technology; examines individual teaching methods and media, including non-interactive media (lectures, print, audio, etc.), hypermedia (CD-ROM, etc.), and interactive media (simulations, modelling programs etc.); and discusses the design methodology, designing learning activities, setting up the learning context and maintaining quality.

John M. Braxton More than a quarter of the students who enter four-year institutions and half of those who enter two-year schools depart at the end of their first year. This phenomenon is known as the "departure puzzle," and for years, the most important body of work on student retention has come from sociologist Vincent Tinto.
The contributors, including Tinto himself, offer a variety of both theoretical and methodological perspectives to the Student Departure Puzzle.

Tim Krabbe A literary sports classic, finally available in the U.S. Originally published in Holland in 1978, The Rider became an instant cult classic, selling over 100,000 copies. Brilliantly conceived and written at a break-neck pace, it is a loving, imaginative, and, above all, passionate tribute to the art of bicycle road racing. Not a dry history of the sport, The Rider is beloved as a bicycle odyssey, a literary masterpiece that describes in painstaking detail one 150-kilometer race in a mere 150 pages. The Rider is the ultimate book for bike lovers as well as the arm-chair sports enthusiast.

Adele E. Clarke This volume examines scientific practice through studies of research tools in an array of twentieth-century life sciences. The contributors draw upon and extend the multidisciplinary perspectives in current science studies to understand the processes through which scientific researchers constructed the right—and, in some cases, the wrong—tools for the job. The articles portray the crafting or accessing of specific materials, techniques, instruments, models, funds, and work arrangements involved in doing scientific work. They demonstrate the historical and local contingencies of scientific problem construction and solving by highlighting the articulation between the tools and jobs. Indeed, the very "rightness" of the tools is contingently constructed, maintained, lost, and refashioned.

The cases examined include evolutionary biology laboratory systems (James R. Griesemer), the plasmid prep procedure in molecular biology (Kathleen Jordan and Michael Lynch), models in the human ecology of African pastoralists (Peter Taylor), the micromanometer in metabolic studies (Frederic L. Holmes), genetics research and the role played by Planaria (Gregg Mitman and Anne Fausto-Sterling) and by corn (Barbara A. Kimmelman), quantitative data in field biology (Yrj Haila), taxidermy in natural history (Susan Leigh Star), technical standardization in bacteriology (Patricia Peck Gossell), and the discipline of immunology as the tool for stabilizing conceptual definitions in the field (Peter Keating, Alberto Cambrosio, and Michael Mackenzie).

Bridget Allchin, Raymond Allchin Many spectacular discoveries of archeaological significance have been made in the Indian subcontinent since the first appearance of Raymond and Bridget Allchins book The Birth of Indian Civilization, for long the most authoritative and widely read text on its subject. Advances in related fields, particularly in geomorphology, palaeobotany and palaeoclimatology, have also radically altered our picture of the emergence of Indian civilisation. In The Rise of Civilization in India and Pakistan the authors have completely revised and rewritten their earlier work to present an integrated and dynamic account of human culture in South Asia. Drawing primarily upon the archaeological record, and supported by ethnographic, linguistic and historical evidence, the authors trace the origins and development of culture in India and Pakistan from its earliest roots in Palaeolithic times, through the rise and disintegration of the great Indus Civilization to the emergence of regional cultures, and the arrival and spread of Indo-Aryan speaking peoples. They conclude with the early Buddhist period and the appearance of city states right across Pakistan and North India, establishing the pattern of subcontinental unity and regional diversity that was to characterize the country henceforward. The authors have made every attempt to incorporate the results of the most recent research and their book is illustrated throughout with photographs, maps and line diagrams. Offering an original and stimulating perspective on the archaeology of the subcontinent, The Rise of Civilization in India and Pakistan will be invaluable to students of South Asian culture and early history. It will also appeal to anyone interested in historical geography, world prehistory and archaeology in general.

Anne Sayre Rosalind Franklin's research was central to the Nobel Prize-winning discovery of DNA's double-helix structure. Known only as the bossy, unfeminine "Rosy" in James Watson's The Double Helix, Franklin never received the credit she was due during her lifetime. In this classic work Anne Sayre sets the record straight.

Joseph Schmuller Sams Teach Yourself UML in 24 Hours provides hands-on UML experience. Learn to use UML to build a model for any system development project, and understand the UML models that will undoubtedly form the basis for future system development books. Gain the knowledge and the confidence to become a UML champion in your organization by understanding topics such as Object Orientation, Using Links, Associations, and Inheritance, Working with UML Diagrams, Fitting UML into a Development Process, Modeling Deployment, and Modeling real-time Systems. Finally, the book provides a solid skill set allowing you to master an UML-based modeling tool.

Lewis J. Perelman

Richard S. Westfall

Larry Laudan Laudan constructs a fresh approach to a longtime problem for the philosopher of science: how to explain the simultaneous and widespread presence of both agreement and disagreement in science. Laudan critiques the logical empiricists and the post-positivists as he stresses the need for centrality and values and the interdependence of values, methods, and facts as prerequisites to solving the problems of consensus and dissent in science.

David L. Hull Applies evolutionary models to the cultural and conceptual change of intellectual communities. Essential reading for anyone interested in how ideas evolve, and how best to describe these processes rigorously.

John A. Moore For the past twenty-five years John Moore has taught biology instructors how to teach biology—by emphasizing the questions people have asked about life through the ages and the ways natural philosophers and scientists have sought the answers. This book makes Moore's uncommon wisdom available to students in a lively and richly illustrated account of the history and workings of life. Employing a breadth of rhetoric strategies—including vividly written case histories, hypotheses and deductions, and chronological narrative—Science as a Way of Knowing provides not only a cultural history of biology but also a splendid introduction to the procedures and values of science.

Eleanor Duckworth

Jeremy Bernstein

Michae Matthews History, Philosophy and Science Teaching argues that science teaching and science teacher education can be improved if teachers know something of the history and philosophy of science and if these topics are included in the science curriculum. The history and philosophy of science have important roles in many of the theoretical issues that science educators need to address: the goals of science education; what constitutes an appropriate science curriculum for all students; how science should be taught in traditional cultures; what integrated science is; how scientific literacy can be promoted; and the conflict which can occur between science curriculum and deep-seated religious or cultural values and knowledge. In part, answers to these questions hinge on views about the nature of science, views that are best informed by historical and philosophical study.

Outlining the history of liberal, or contextual, approaches to the teaching of science, Michael Matthews elaborates contemporary curriculum developments that explicitly address questions about the nature and the history of science. He provides examples of classroom teaching and develops useful arguments on constructivism, multicultural science education and teacher education. The book will appeal to school and university science teachers, educators of science teachers, and historians and philosophers of science.

Joseph J. Schwab What is a liberal education and what part can science play in it? How should we think about the task of developing a curriculum? How should educational research conceive of its goals? Joseph Schwab's essays on these questions have influenced education internationally for more than twenty-five years. 

Schwab participated in what Daniel Bell has described as the "most thoroughgoing experiment in general education in any college in the United States," the College of the University of Chicago during the thirties, forties, and fifties. He played a central role in the curriculum reform movement of the sixties, and his extraordinary command of science, the philosophy of science, and traditional and modern views of liberal education found expression in these exceptionally thoughtful essays.

Michael Polanyi In its concern with science as an essentially human enterprise, Science, Faith and Society makes an original and challenging contribution to the philosophy of science. On its appearance in 1946 the book quickly became the focus of controversy. 

Polanyi aims to show that science must be understood as a community of inquirers held together by a common faith; science, he argues, is not the use of "scientific method" but rather consists in a discipline imposed by scientists on themselves in the interests of discovering an objective, impersonal truth. That such truth exists and can be found is part of the scientists' faith. Polanyi maintains that both authoritarianism and scepticism, attacking this faith, are attacking science itself.

Herbert Alexander Simon Continuing his exploration of the organization of complexity and the science of design, this new edition of Herbert Simon's classic work on artificial intelligence adds a chapter that sorts out the current themes and tools — chaos, adaptive systems, genetic algorithms — for analyzing complexity and complex systems.

There are updates throughout the book as well. These take into account important advances in cognitive psychology and the science of design while confirming and extending the book's basic thesis: that a physical symbol system has the necessary and sufficient means for intelligent action. The chapter "Economic Reality" has also been revised to reflect a change in emphasis in Simon's thinking about the respective roles of organizations and markets in economic systems.

Pat Langley, Herbert A. Simon, Gary L. Bradshaw, Jan M. Zytkow Scientific discovery is often regarded as romantic and creative - and hence unanalyzable - whereas the everyday process of verifying discoveries is sober and more suited to analysis. Yet this fascinating exploration of how scientific work proceeds argues that however sudden the moment of discovery may seem, the discovery process can be described and modeled.

Using the methods and concepts of contemporary information-processing psychology (or cognitive science) the authors develop a series of artificial-intelligence programs that can simulate the human thought processes used to discover scientific laws. The programs - BACON, DALTON, GLAUBER, and STAHL - are all largely data-driven, that is, when presented with series of chemical or physical measurements they search for uniformities and linking elements, generating and checking hypotheses and creating new concepts as they go along.

Scientific Discovery examines the nature of scientific research and reviews the arguments for and against a normative theory of discovery; describes the evolution of the BACON programs, which discover quantitative empirical laws and invent new concepts; presents programs that discover laws in qualitative and quantitative data; and ties the results together, suggesting how a combined and extended program might find research problems, invent new instruments, and invent appropriate problem representations. Numerous prominent historical examples of discoveries from physics and chemistry are used as tests for the programs and anchor the discussion concretely in the history of science.

Pat Langley is an Associate Professor in the Department of Information and Computer Science at the University of California, Irvine. Herbert Simon is a Professor in the Departments of Psychology, Computer Science, and Philosophy at Carnegie-Mellon University. Gary L. Bradshaw is an Assistant Professor in the Department of Psychology and Institute of Cognitive Science at the University of Colorado, Boulder. Jan M. Zytkow is an Associate Professor in the Computer Science Department at Wichita State University.

Bas. C. van Fraassen In this book van Fraassen develops an alternative to scientific realism by constructing and evaluating three mutually reinforcing theories.

Janet A. Kourany Containing 31 readings reflecting the dynamism of the field, this book provides readers with the most current and relevant readings available on issues in the philosophy of science. All of the readings have been selected based on their clarity and coverage of the prevailing debates in the philosophy of science—from logical positivism to anit-realism. The book assumes no specialized training in formal logic or scientific methods and therefore can be appreciated by a wide range of readers.

Hacking, Ian (Editor) Bringing together important writings not easily available elsewhere, this volume provides a convenient and stimulating overview of recent work in the philosophy of science. The contributors include Paul Feyerabend, Ian Hacking, T.S. Kuhn, Imre Lakatos, Laurens Laudan, Karl Popper, Hilary Putnam, and Dudley Shapere. In addition, Hacking provides an introductory essay and a selective bibliography.

Roger C. Schank, Robert P. Abelson

Alan Deutschman For the legions who revere Apple Computer's high-profile cofounder as a godlike figure, the aptly titled Second Coming of Steve Jobs will prove an intriguing picture of a seminal time in their deity's roller-coaster life. It should emphatically vindicate their deeply held faith in the man and his ideas. But even for those with a lesser opinion, Alan Deutschman offers an interesting and enlightening look at the crucial period from Jobs's unceremonious Apple exit through his triumphant return. Deutschman, a contributing editor at Vanity Fair magazine and longtime Silicon Valley correspondent, interviewed nearly 100 colleagues and friends to draw this portrait of a bewilderingly complex and notoriously private man—albeit one whose talents, personality traits, and idiosyncrasies have long been on public display. "He succeeded in becoming the Jackie Kennedy Onassis of business and technology," Deutschman writes, "a figure who was ubiquitous as a symbol of his times but little known as a human being." To change that, he looks into Jobs's ill-fated first post-Apple endeavor at the Next computer company, his return to undeniable respectability with Pixar and the two Toy Story movies, and finally, his ultimate absolution with a very successful reclamation of the Apple crown. It's a revealing account of a singular individual during a remarkable time. —Howard Rothman

Michael Rymaszewski, Wagner James Au, Mark Wallace, Catherine Winters, Cory Ondrejka, Benjamin Batstone-Cunningham Since "opening" in 2003, Second Life has become an explosive worldwide phenomenon, inhabited by over 5 million virtual residents by 2007. Hit the digital ground running with Second Life: The Official Guide, the ultimate travel reference to this exciting new "metaverse." Get all the information you'll need to create your avatar, navigate the landscape, and build your in-World business to produce real-world profits.

Download Second Life character trading cards (.pdf) More images from Second Life (click for larger image)

Edmund Blair Bolles

Charles Darwin Fascinating behind-the-scenes look at one of the most powerful and revolutionary ideas in the history of mankind, the theory of evolution. It traces the development of this momentous idea in an autobiographical essay, letters, and notebook excerpts by the theory's originator.

Michael Gribskov, John Devereux Computerized sequence analysis is an integral part of biotechnological research, yet many biologists have received no formal training in this important technology. Sequence Analysis Primer offers the beginner the necessary background to enter this vital field and helps more seasoned researchers to fine-tune their approach. It covers basic data manipulation such as homology searches, stem-loop identification, and protein secondary structure prediction, and is compatible with most sequence analysis programs. A detailed example giving steps for characterizing a new gene sequence provides users with hands-on experience when combined with their current software. The book will be invaluable to researchers and students in molecular biology, genetics, biochemistry, microbiology, and biotechnology.

Michael Schrage Recall the old saying about all work and no play making Jack a dull boy? World-class companies today need play—serious play—if they want to make truly innovative products, argues Michael Schrage, an MIT Media Lab fellow and Fortune magazine columnist. In Serious Play he writes, "When talented innovators innovate, you don't listen to the specs they quote. You look at the models they've created." Whether it's a spreadsheet that tests a new financial model or a foam prototype of a calculator, what interests Schrage is not the model itself, but the behavior that play—be it modeling, prototyping, or simulation—inspires.

Schrage examines the approaches to successful prototyping at companies such as AT&T, Boeing, Microsoft, and DaimlerChrysler and describes the kind of culture that's needed for encouraging innovation. In the last chapter, he lays out the 10 rules of serious play, including: Be willing to fail early and often; know when the costs outweigh the benefits; know who wins and who loses from an innovation; build a prototype that engages customers, vendors, and colleagues; create markets around prototypes; and simulate the customer experience. Well-written and inspiring, Serious Play, is a first-rate user's guide for managers, project leaders, and other innovators. —Dan Ring

Richard A. Posner Sexual drives are rooted in biology, but we don't act on them blindly. Indeed, as the eminently readable judge and legal scholar Richard Posner shows, we make quite rational choices about sex, based on the costs and benefits perceived.

Drawing on the fields of biology, law, history, religion, and economics, this sweeping study examines societies from ancient Greece to today's Sweden and issues from masturbation, incest taboos, date rape, and gay marriage to Baby M. The first comprehensive approach to sexuality and its social controls, Posner's rational choice theory surprises, explains, predicts, and totally absorbs.

David L. Kirp How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today—the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.

Far from doctrinaire, Kirp believes there's a place for the market—but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

(20031228)

Mark Ackerman, Volkmar Pipek, Volker Wulf The field of knowledge management focuses on how organizations can most effectively store, manage, retrieve, and enlarge their intellectual properties. The repository view of knowledge management emphasizes the gathering, providing, and filtering of explicit knowledge. The information in a repository has the advantage of being easily transferable and reusable. But it is not easy to use decontextualized information, and users often need access to human experts.

This book describes a more recent approach to knowledge management, which the authors call "expertise sharing." Expertise sharing emphasizes the human aspects—cognitive, social, cultural, and organizational—of knowledge management, in addition to information storage and retrieval. Rather than focusing on the management level of an organization, expertise sharing focuses on the self-organized activities of the organization’s members. The book addresses the concerns of both researchers and practitioners, describing current literature and research as well as offering information on implementing systems. It consists of three parts: an introduction to knowledge sharing in large organizations; empirical studies of expertise sharing in different types of settings; and detailed descriptions of computer systems that can route queries, assemble people and work, and augment naturally occurring social networks within organizations.

Robert Pollack Called "provocative,""magnificent," and "lucid" by critics, SIGNS OF LIFE presents a fresh and engaging look at nature's most wondrous chemical. DNA, biologist Robert Pollack suggests, should be seen as a work of great natural literature, a three-billion-year-old, continuously evolving text. Displaying a rare gift for metaphor, Pollack draws on his thirty years of research and study to show how DNA provides a complete instruction book for all living things. Until recently, the book has been indecipherable, but we are now beginning to read and edit this text in ways that will transform all our lives. Yet the power to change the human genome brings with it enormous responsibilities, and Pollack argues that if we fail to achieve a fuller understanding of the multiple meanings of DNA, we risk disaster. With the grace of a born writer and teacher, Pollack has written a book that will change the way people think about science, literature, and the future of our species.

Clifford Stoll In Silicon Snake Oil, Clifford Stoll, the best-selling author of The Cuckoo's Egg and one of the pioneers of the Internet, turns his attention to the much-heralded information highway, revealing that it is not all it's cracked up to be.  Yes, the Internet provides access to plenty of services, but useful information is virtually impossible to find and difficult to access. Is being on-line truly useful? "Few aspects of daily life require computers...They're irrelevant to cooking, driving, visiting, negotiating, eating, hiking, dancing, speaking, and gossiping. You don't need a computer to...recite a poem or say a prayer." Computers can't, Stoll claims, provide a richer or better life.

A cautionary tale about today's media darling, Silicon Snake Oil has sparked intense debate across the country about the merits—and foibles—of what's been touted as the entranceway to our future.

From the Trade Paperback edition.

Michael E. Gorman

Ken Jones This text provides practical advice and guidance on all aspects of choosing, using, designing, running and assessing simulations. This edition has been updated to include new simulations, references and practical examples.

Jean Lave, Etienne Wenger In this important theoretical treatise, Jean Lave, anthropologist, and Etienne Wenger, computer scientist, push forward the notion of situated learning—that learning is fundamentally a social process and not solely in the learner's head. The authors maintain that learning viewed as situated activity has as its central defining characteristic a process they call legitimate peripheral participation. Learners participate in communities of practitioners, moving toward full participation in the sociocultural practices of a community. Legitimate peripheral participation provides a way to speak about crucial relations between newcomers and oldtimers and about their activities, identities, artifacts, knowledge and practice. The communities discussed in the book are midwives, tailors, quartermasters, butchers, and recovering alcoholics, however, the process by which participants in those communities learn can be generalized to other social groups.

Bonnie A. Nardi A Small Matter of Programming asks why it has been so difficult for end users to command programming power and explores the problems of end user-driven application development that must be solved to afford end users greater computational power.

Drawing on empirical research on existing end user systems, A Small Matter of Programming analyzes cognitive, social, and technical issues of end user programming. In particular, it examines the importance of task-specific programming languages, visual application frameworks, and collaborative work practices for end user computing, with the goal of helping designers and programmers understand and better satisfy the needs of end users who want the capability to create, customize, and extend their applications software.

The ideas in the book are based on the author's research on two successful end user programming systems - spreadsheets and CAD systems - as well as other empirical research. Nardi concentrates on broad issues in end user programming, especially end users' strengths and problems, introducing tools and techniques as they are related to higher-level user issues.

Bonnie A. Nardi is a Member of the Technical Staff at Hewlett Packard Laboratories.

David Weinberger David Weinberger's Small Pieces Loosely Joined does not merely celebrate the World Wide Web; it attempts to make a case that the institution has completely remodeled many of the world's self-perceptions. The book does so entertainingly, if not convincingly, and is a lively collection of epigrammatic phrases (the Web is "'place-ial' but not spatial";"on the Web everyone will be famous to 15 people"), as well as illustrations of these changes. There are intriguing assertions: that the Web is "broken on purpose" and that its many pockets of erroneous information and its available forums for disputing, say, manufacturers' hyperbole, let people feel more comfortable with their own inherent imperfections. At other times the book seems stale: it declares that the Web has disrupted long-held axioms about time, space, and knowledge retrieval and that it has dramatically rearranged notions of community and individuality. Weinberger's analysis, though occasionally facile and too relentlessly optimistic and overstated, is surely destined to be the subject of furious debate in chat rooms the cyber-world over. —H. O'Billovich

Bernard B. Kamoroff Written for small businesses, self-employed individuals, employers, professionals, independent contractors, home businesses, and Internet businesses, Small Time Operator is the most popular business start-up guide ever. In clear, easy to understand language, the author covers: getting permits and licenses; how to finance a business; finding the right business location; creating and using a business plan; choosing and protecting a business name; deciding whether to incorporate; establishing a complete bookkeeping system; hiring employees; federal, state and local taxes; buying a business or franchise; dealing with - and avoiding - the IRS; doing business on the Internet; insurance, contracts, pricing, trademarks, patents, and much more.

Barrett, Edward (Editor) Sociomedia continues the assessment of hypertext and hypermedia systems begun in Text, ConText, and HyperText and The Society of Text. It examines the use of integrated multimedia to support social or collaborative research, learning, and instruction in the university, one of the best environments for developing and analyzing the effects of computing technologies on our understanding of complex sets of information. The twenty-five contributions discuss critical design issues in the creation of advanced multimedia computing technologies, describe the systems now in use, and assess the effectiveness of this emerging technology.

Barrett's opening essay further explores his original and thought-provoking application of social construction theories of knowledge to the development and analysis of multimedia systems. Some of the chapters that follow look at the effectiveness of particular multimedia systems across the curriculum, from medicine, sociology, and management to language learning, writing, literature, and intergenerational studies. Other chapters examine the implied pedagogy within these systems, or the effects of using multimedia and hypermedia in the classroom.

Readers should come away from this collection with a critical stance toward the use of integrated media for information retrieval and creation as well as an informed knowledge of the kinds of multimedia systems in development or use. Developers will be able to use this collection to gain insight into the kinds of design choices others have made and their effectiveness in practice.

Edward Barrett is Senior Lecturer in the Writing Program at the Massachusetts Institute of Technology.

Judah L. Schwartz, David N. Perkins, Mary Maxwell West As American students confront the multiple challenges of standardized tests, international comparisons, and drop-out pressures, educators and policy makers are seeking bold new teaching approaches with increasing urgency. One such approach—the introduction of innovative computer technologies into the classroom—has met with enthusiasm among students and instructors alike. Software Goes to School brings together leading experts to offer an in-depth examination of how computer technology can play an invaluable part in educational efforts through its unique capacities to support the development of students' understanding of difficult concepts. Focusing on three broad themes—the nature of understanding, the potential of technology in the classroom, and the transformation of educational theory into practice—the contributors discuss a wealth of subjects central to any efforts that intend to improve our schools. Topics range from the difficulties students encounter when learning new ideas (especially in science and mathematics), to how the right software allows for hands-on manipulation of abstract concepts, to the social realities of the educational environment. Lively and engaging, the book is must reading for students, researchers, and professionals in educational psychology, developmental psychology, software design, and for others who hope to see new technologies have a positive impact on our schools.

Steve C McConnell How to make sure your next important project isn't your last. Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project—and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads.Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal—what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success.So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.

Alfred Adler

Jerry Kaplan The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

Sidney J Armore

Francois Jacob In a new preface to this special edition of his critically acclaimed memoir, Francois Jacob recalls the events that brought him to Cold Spring Harbor Laboratory in the early 1960's and taught him much about phage biology and the informal ways of American science. Throughout his book, Jacob demonstrates a scientist's eye for detail and a poet's instinct for the inner life, as he tells of a privileged Parisian boyhood, young love, heroism in war, and the fascination of life at the edge of scientific discovery.

Robert L. Sinsheimer From heading a campus of the largest public university in the nation to participating in the birth of molecular biology, Robert L. Sinsheimer's experiences have given him a unique vantage point from which to view the paths that science and education have taken in the twentieth century. This book tells the story of his life, of his own growth, and of his leading role in both science and higher learning during the past fifty years.

Robert L. Sinsheimer's experiences have given him a unique vantage point from which to view the paths that science and education have taken in the twentieth century. He has witnessed and participated in the birth of molecular biology, taught at leading universities, and headed a campus of the largest public university in the nation. This book tells the story of his life, of his own growth, and of his leading role in both science and higher learning during the past fifty years.

While a student and then a researcher at MIT, and as a professor at Iowa State University and later at Caltech, Sinsheimer was a major participant in the "molecular revolution" that radically transformed the science of life. He was also one of the first to foresee the potential of molecular biology and to draw attention to some of the ethical quandaries the new science would pose.

In 1977 Sinsheimer became chancellor at the University of California, Santa Cruz, at a crucial time in the campus's evolution. He played a key part in revitalizing the educational experiment that has made the campus unique among the state's institutions of higher learning.

Sinsheimer's life has been lived at the ever-advancing edge of knowledge. In simple, elegant language, he offers historical and philosophical insights into the world of science and the mind of a scientist. His reflections are both fascinating and valuable.

Albert Camus

John Wills Here's the easy way to assemble and run effective workshops on the hottest topics in training today. Fast, flexible, and developed by top experts, The ASTD Trainer's Sourcebook Series provides the step-by-step resources you need to conduct a complete full-day, half-day, or one-hour session—including: background information; facilitator notes; training designs; participant handouts; games and activities; instruments; assessments; overheads and flipcharts. And because all components are fully reproducible, you're welcome to photocopy and customize them to your needs without cost or permission. In addition to the titles you see here, forthcoming contributions to the series include tools on Coaching. . .Quality. . .Supervision . . .Team-Building. . .Leadership. . .Customer Service. . .Facilitation Skills. . .Project Management. . .Strategic Planning. . .and Creativity. Each can help you achieve maximal training benefits with minimal training expense and preparation time.

Jaclyn Easton, Jeff Bezos Even as Net traffic soars, a general feeling persists that nobody—save computer and sex sites and a few other big-time exceptions—is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.

StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. —Howard Rothman

Alexander Rosenberg This book provides a comprehensive guide to the conceptual methodological, and epistemological problems of biology, and treats in depth the major developments in molecular biology and evolutionary theory that have transformed both biology and its philosophy in recent decades. At the same time the work is a sustained argument for a particular philosophy of biology that unifies disparate issues and offers a framework for expectations about the future directions of the life sciences. The argument explores differences between autonomist and anti-autonomist views of biology. The result is a vindication of reductionism, but one that is unexpectedly hollow. For it leaves the exponents of the autonomy of biology from physical science with as much as their view of biology really requires - and rather more than the reductionist might comfortably concede. Professor Rosenberg shows how the problems of the philosophy of biology are interconnected and how their solutions are interdependent, However, this book focuses more on the direct concerns of biologists, rather than the traditional agenda of philosophers problems about biology. This departure from earlier books on the subject results both in greater understanding and relevance of the philosophy of science to biology as a whole.

Paul Thompson

Ernest Nagel

Suppe, Frederick (Editor)

Ormond Simpson In this book, Ormond Simpson provides a clear, accessible analysis of what works and at what cost. He outlines strategies for increasing retention, providing useful case studies and examples to illustrate how these strategies can change institutional policy and practice. Areas covered include:
* Who drops out and why
* Integration
* Reclamation
* 'Retentioneering' an institution
* Recruitment and retention
* Course design.

Christopher S. Lobban, MarLa Schefter Science students are expected to produce lab reports, but are rarely adequately instructed on how to write them. Aimed at undergraduate students, Successful Lab Reports bridges the gap between the many books about writing term papers and the advanced books about writing papers for publication in scientific journals, neither of which gives much information on writing science lab reports. The first part guides students through the structure as they write a first draft. The second part shows how to revise the report and polish science writing skills as the student continues to write science lab reports.

Davis, Brian L. (Editor) This handbook is like having a management development consultant at your side to provide advice on development activities specifically suited to you and others you are coaching. It offers a collection of on-the-job development suggestions and stretch experiences in a format that is easy to understand and use. The Handbook also lists public seminars and their providers, and books related to each skill area.

Harriet E. W. Crawford Mesopotamia produced one of the best-known ancient civilizations, with a literate, urban culture and highly-developed political institutions. Writing primarily for a non-specialist audience but drawing on the most up-to-date historical and archaeological sources, Harriet Crawford reviews the extraordinary social and technological developments in the region over a period of two millennia, from 3800 to 2000 BC. She describes the physical environment and discusses architecture, trade and industry, the development of writing, and changes in social and political structures. The final chapter examines the shift in power during this period from the temple to the palace.

Paul Theroux The journeys of Paul Theroux take place not only in exotic, unexpected places of the world but in the thoughts, reading, and emotions of the writer himself. A gathering of people, places, and ideas in fifty glittering pieces of gold.

Jonas Salk

Alex Berson, George Anderson

Dietmar P. F. Moller

Michael Ruse

Werner Callebaut Philosophers of science traditionally have ignored the details of scientific research, and the result has often been theories that lack relevance either to science or to philosophy in general. In this volume, leading philosophers of biology discuss the limitations of this tradition and the advantages of the "naturalistic turn"—the idea that the study of science is itself a scientific enterprise and should be conducted accordingly. 

This innovative book presents candid, informal debates among scholars who examine the benefits and problems of studying science in the same way that scientists study the natural world. Callebaut achieves the effect of face-to-face engagement through separate interviews with participants. 

Contributors include William Bechtel, Robert Brandon, Richard M. Burian, Donald T. Campbell, Patricia Churchland, Jon Elster, Ronald N. Giere, David L. Hull, Philip Kitcher, Karin Knorr Cetina, Bruno Latour, Richard Levins, Richard C. Lewontin, Elisabeth Lloyd, Helen Longino, Thomas Nickles, Henry C. Plotkin, Robert J. Richards, Alexander Rosenberg, Michael Ruse, Dudley Shapere, Elliott Sober, Ryan Tweney, and William Wimsatt. 

"Why can't we have both theoretical ecology and natural histories, lovingly done?"—Philip Kitcher 

"Don't underestimate the arrogance of philosophers!"—Elisabeth Lloyd

Patrick Welsh

Catherine Collins, Douglas Frantz

Janet Collins Using information technology effectively continues to be a problem for many teachers. This book provides an overview of the application of IT to meet various curricular needs, both in primary and secondary classrooms. Also examined are philosophical issues such as the implications of home computers and the limits of independent learning, the notion of "edutainment" and the relationship between motivation, enjoyment and learning. Finally, the book makes comparisons across the curriculum, and raises questions about the future of IT and the role of the teacher in its development.

Donn Weinholtz, Janine C. Edwards Teaching During Rounds is a compact, practical handbook designed to help attending physicians and residents improve their teaching skills, specifically in the context of medical rounds. Donn Weinholtz and Janine Edwards focus on the types of rounds usually encountered on inpatient services in departments of internal medicine or pediatrics, but the general principles they elaborate may be applied elsewhere.

Joseph D. Novak Science education has undergone a revolution in recent years, shifting its emphasis from breadth and memorization to depth and understanding. Teaching Science for Understanding begins with an overview of the changes in science education. It then presents a review of each major instructional strategy, information about how it is best used, and the effectiveness of the strategies for understanding and retention of information. The book presents the main strategies used to achieve this depth of understanding, including the use of computer simulations, small laboratories, and journal writing, and it discusses how to use each strategy at the elementary, secondary, and college level.

* Presents an overview of changes in science education 

* Discusses both teaching and learning strategies for better understanding

* Covers strategies for use at elementary, secondary, and college levels of teaching

* Reviews specialized teaching methods including computer simulations, small labs, and journal writing

Judith Haymore Sandholtz, Cathy Ringstaff, David C. Dwyer

Deborah Harrington-Mackin, Deborah Mackin This problem-solving reference spells out guidelines and easy-to-grasp tips and tactics for both team leaders and members. Harrington-Mackin shows how to manage the human factors and nitty-gritty details that can hamper teamwork, as she explains how to define roles and responsibilities, select team members, encourage positive behavior, maintain control, evaluate and reward teams, and more.

Derek Leebaert The computer pioneers and strategic planners writing in Technology 2001 discuss the collection of technologies that could well define the computing and communications environment that lies ahead. From inside the companies and the laboratories that have shaped today's information age, they describe the dramatic possibilities for individuals and institutions as the millennium approaches.

Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.

Means, Barbara (Editor) "Most attempts at school restructuring ignore the critical role that technology will play in reform. Technology and Education Reform presents the latest thinking about how computers, multimedia, and telecommunications will impact diverse aspects of education, including curriculum, assessment, pedagogy, staff development, and policy." —Allan Collins, principal scientist, educational technologies department, Bolt, Beranek, and Newman, Inc.

This book shows how the introduction of new instructional technologies—multimedia systems, networks, video, and microcomputers—can support and expand the efforts of school reform. Based on research by the National Study on Technology and Education Reform—a project of SRI International sponsored by the U.S. Department of Education—along with additional research by the authors, this book provides a framework for linking the instructional uses of new technologies to the teaching and learning goals of school reform. The authors provide concrete illustrations of how technology can be used to help both students and teachers and explain how policymakers can accommodate the implementation of new technologies.

Kevin Kruse, Jason Keil Your blueprint to creating and managing technology-based training!

Technology-Based Training is the first comprehensive overview and planning guide to the new world of distance learning. The accompanying CD-ROM and related web site (http://www.TBTsupersite.com) are packed with useful tools and links to technology-based resources to keep you up-to-date on all the latest developments in the field. Based on sound instructional system design principles and the latest technological advances, this book is filled with real-world examples and case studies so that you can see the principles in action.

Technology-Based Training will teach you how to:

Determine when to use CD-ROMs and when to use the Web according to your organization's needs

Apply effective instructional strategies that will ensure greater learning

Design user interface to provide better access to course content

Track the effectiveness of your training program

"Technology-Based Training is a must read for anyone thinking about moving toward web delivery for performance improvement."
—Barbara Stebbins, supervisor corporate training and education, Ford Motor Company

Put your technology-based training fears to rest. Everything you need to create an effective and cutting-edge training program is here!

Roger C. Schank

Mortimer J. Adler

Oscar Lewis

Brian Goodwin How does complexity of development, structure, and function of organisms emerge from the relative simplicity of biochemistry and genetics? In Theoretical Biology, Brian Goodwin and Peter Saunders bring together a distinguished group of contributors to provide a broad-based yet coherent inquiry into biological processes. In the spirit of C. H. Waddington's Towards a Theoretical Biology, the authors seek to establish the generative principles that apply throughout the field of biology to give a unifying logical structure to diverse empirical phenomena. Major topics include self-organization in complex systems; order and adaptability in genetic networks; development and evolution; and the relevance of physics and mathematics to biology.

Wold, Herman (Editor)

David H. Jonassen, Susan Land Theoretical Foundations of Learning Environments describes the most contemporary psychological and pedagogical theories that are foundations for the conception and design of open-ended learning environments and new applications of educational technologies.

In the past decade, the cognitive revolution of the 60s and 70s has been replaced or restructured by constructivism and its associated theories, including situated, sociocultural, ecological, everyday, and distributed conceptions of cognition. These theories represent a paradigm shift for educators and instructional designers, to a view of learning as necessarily more social, conversational, and constructive than traditional transmissive views of learning. Never in the history of education have so many different theories said the same things about the nature of learning and the means for supporting it. At the same time, although there is a remarkable amount of consonance among these theories, each also provides a distinct perspective on how learning and sense making occur.

This book provides students, faculty, and instructional designers with a clear, concise introduction to these theories and their implications for the design of new learning environments for schools, universities, and corporations. It is well-suited as a required or supplementary text for courses in instructional design and theory, educational psychology, learning, theory, curriculum theory and design, and related areas.

Lindley Darden This challenging and innovative book examines the processes involved in the birth and development of new scientific ideas. The author has searched for strategies used by scientists for producing new theories, both those that yield a range of plausible hypotheses and ones that aid in narrowing that range. She goes on to focus on the development of the theory of the gene as a case study in scientific creativity. Her discussion of modern genetics greatly demystifies the philosophy of science, and establishes a realistic framework for understanding how scientists actually go about their work. This compelling work will interest a broad range of readers, including biologists and geneticists, along with historians and philosophers of science.

Donald A. Norman

Ernst Peter Fischer, Carol Lipson

Avinash K. Dixit, Barry J. Nalebuff

Richard E. Mayer

John Brockman In this treatise on the central role of science, John Brockman contends that science is becoming the predominant culture and scientists are taking the place of traditional intellectuals in answering the important questions facing humankind. Structured in interview format, The Third Culture consists of 23 noted scientists discussing their theories, the nature of scientific inquiry, and their common desire to be recognized as today's intellectual leaders.

Robert Wright

William H. Calvin

Stephen Jay Gould Rarely has a scholar attained such popular acclaim merely by doing what he does best and enjoys most. But such is Stephen Jay Gould's command of paleontology and evolutionary theory, and his gift for brilliant explication, that he has brought dust and dead bones to life, and developed an immense following for the seeming arcana of this field.

In Time's Arrow, Time's Cycle his subject is nothing less than geology's signal contribution to human thought—the discovery of "deep time," the vastness of earth's history, a history so ancient that we can comprehend it only as metaphor. He follows a single thread through three documents that mark the transition in our thinking from thousands to billions of years: Thomas Burnet's four-volume Sacred Theory of the Earth (1680-1690), James Hutton's Theory of the Earth (1795), and Charles Lyell's three-volume Principles of Geology (1830-1833).

Gould's major theme is the role of metaphor in the formulation and testing of scientific theories—in this case the insight provided by the oldest traditional dichotomy of Judeo-Christian thought: the directionality of time's arrow or the immanence of time's cycle. Gould follows these metaphors through these three great documents and shows how their influence, more than the empirical observation of rocks in the field, provoked the supposed discovery of deep time by Hutton and Lyell. Gould breaks through the traditional "cardboard" history of geological textbooks (the progressive march to truth inspired by more and better observations) by showing that Burnet, the villain of conventional accounts, was a rationalist (not a theologically driven miracle-monger) whose rich reconstruction of earth history emphasized the need for both time's arrow (narrative history) and time's cycle (immanent laws), while Hutton and Lyell, our traditional heroes, denied the richness of history by their exclusive focus upon time's Arrow.

C. H. Waddington

Ernst Mayr

Gardner, Marjorie (Editor) This volume supports the belief that a revised and advanced science education can emerge from the convergence and synthesis of several current scientific and technological activities including examples of research from cognitive science, social science, and other discipline-based educational studies. The anticipated result: the formation of science education as an integrated discipline. br

Mahlon B. Hoagland

Wittgenstein In this 1921 opus, Wittgenstein defined the object of philosophy as the logical clarification of thoughts and proposed the solution to most philosophic problems by means of a critical method of linguistic analysis. Beginning with the principles of symbolism, the author applies his theories to traditional philosophy, and more. Introduction by Bertrand Russell.

Fritjof Capra

Mitchel Resnick How does a bird flock keep its movements so graceful and synchronized? Most people assume that the bird in front leads and the others follow. In fact, bird flocks don't have leaders: they are organized without an organizer, coordinated without a coordinator. And a surprising number of other systems, from termite colonies to traffic jams to economic systems, work the same decentralized way. Turtles, Termites, and Traffic Jams describes innovative new computational tools that can qhelp people (even young children) explore the workings of such systems—and help them move beyond the centralized mindset.

Friedrich Nietzsche

Abner Cohen

Martin Fowler, Kendall Scott The second edition of Martin Fowler's bestselling UML Distilled provides updates to the Unified Modeling Language (UML) without changing its basic formula for success. It is still arguably the best resource for quick, no-nonsense explanations of using UML.

The major strength of UML Distilled is its short, concise presentation of the essentials of UML and where it fits within today's software development process. The book describes all the major UML diagram types, what they're for, and the basic notation involved in creating and deciphering them. These diagrams include use cases; class and interaction diagrams; collaborations; and state, activity, and physical diagrams. The examples are always clear, and the explanations cut to the fundamental design logic.

For the second edition, the material has been reworked for use cases and activity diagrams, plus there are numerous small tweaks throughout, including the latest UML v. 1.3 standard. An appendix even traces the evolution of UML versions.

Working developers often don't have time to keep up with new innovations in software engineering. This new edition lets you get acquainted with some of the best thinking about efficient object-oriented software design using UML in a convenient format that will be essential to anyone who designs software professionally. —Richard Dragan

Topics covered: UML basics, analysis and design, outline development (software development process), inception, elaboration, managing risks, construction, transition, use case diagrams, class diagrams, interaction diagrams, collaborations, state diagrams, activity diagrams, physical diagrams, patterns, and refactoring basics.

Stephen D. Brookfield 1986 Winner of the Imogene Okes Award and the Cyril O. Houle World Award for Literature in Adult Education

The first book to receive both the Imogene Okes Award and the Cyril O. Houle World Award for Literature in Adult Education presented by the American Association for Adult and Continuing Education. This book analyzes current approaches to adult learning and presents a comprehensive review of the research on how adults learn.

E. Peter Volpe As an introduction to principles of evolution, this inexpensive paperback text is ideally suited as a main text for general evolution or as a supplement for general biology, genetics, zoology, botany, anthropology or any life science course that utilizes evolution as the underlying theme of all life.

Karl Raimund Popper For this edition Karl Popper added a preface "Postscript to Marxism," as well as an additional bibliographical essay.

Henry Rosovsky

Larry Downes, Chunka Mui You don't have to look far to see that technology is driving today's economy. Turn on CNBC, open The Economist, scan the Wall Street Journal—you—you'll find that technology is the prime force creating growth in almost every industry. In Unleashing the Killer App, authors Larry Downes and Chunka Mui look at the dynamics of technological change and its potential to create "killer apps." The authors describe a killer app as a product or service that "wind up displacing unrelated older offerings, destroying and re-creating industries far from their immediate use, and throwing into disarray the complex relationships between business partners, competitors, customers, and regulators of markets." Examples of killer apps throughout history include the Welsh longbow, the pulley, the compass, moveable type, and the Apple Macintosh. And today, with our increasingly networked economy (for example, the World Wide Web), killer apps are appearing all around us.

Downes and Mui argue that the dominant trend behind the proliferation of killer apps is a combination of Moore's Law, which states that the processing power of the CPU doubles every 18 months, and Metcalfe's Law, which observes that the value of a network increases dramatically with each node that's added to it. These two laws are fundamentally changing how businesses interact with each other and with their customers. To exploit these changes, the authors outline 12 points for designing a digital strategy to help you identify and create killer apps in your own organization. The book includes dozens of examples of how killer apps were discovered and implemented.

Unleashing the Killer App provides an excellent framework for rethinking the nature of business in today's wired economy. No matter the size of your company or what it does—health care, publishing, or fast food—there—there's probably a killer app lurking somewhere. This book will help you find it. Highly recommended. —Harry C. Edwards

Harry S. Ashmore

Ethan Watters The numbers can't be ignored: the current generation of young Americans is delaying marriage longer than any other generation in history. But while the media trumpets this fact in a way that seems designed to scare us, until now no one has really taken the time to understand what people are doing instead. Driven by his personal desire to understand why his single life stretched far into his thirties, Ethan Watters explores the cultural and social forces that have steered his generation away from the altar-and discovers many reasons to be optimistic about the course his generation has chosen. Central to his thinking is the idea of Urban Tribes: the closely knit communities of friends that spring up during the ever-increasing period of time between college and married life. Tribes are revealed to be the key to understanding this generation, explaining not only why its members are putting off marriage, but also why singles often live outside of families so happily. In the end, Watters makes the case that the tribe years engender the self-respect critical to successful partnerships. A funny, deeply insightful, and compulsively readable book that dares to suggest that the generation in question just might be interested in more than buying the latest SUV and drinking lattes at the local coffeehouse, Urban Tribes is destined to become one of the most talked-about books of the year. "This is one of the best books I have read in a long time. Urban Tribes redefines the debate over the nature of community and social cohesion in society today. Ethan Watters provides powerful insight into the rise of new kinds of cities and support structures for the growing class of creative, single people inhabiting leading urban centers in the United States and around the world." -Richard Florida, author of The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

Brenda Laurel Life can be tough for those who care about the world around them. Just ask Brenda Laurel, whose efforts to infuse social responsibility into her software company led to Purple Moon's spectacular failure on the cusp of the dot-com boom. Her slim memoir, Utopian Entrepreneur, explores her work in girls' games, virtual reality, and the intersection between art and tech.

The writing is fluid and ranges from childhood memories to boardroom battles; readers can't help but amass insight into the difficulties of maintaining one's soul in a heavily commercialized world. Though the book's design is too strongly reminiscent of the dense early-'90s typeface frenzy, this will only be a minor distraction for most readers. Laurel's narrative jumps and slides through new layouts and type sizes like a monkey and holds the attention firmly throughout. While Utopian Entrepreneur won't give any hints on making money, it will explain one human's vision for doing business right. —Rob Lightner

J. S. Medawar

Howard Rheingold Written by the man known as the First Citizen of the Internet, this book covers Rheingold's experiences with virtual communities. It starts off with his home community, The Well, out of Sausilito, CA, and makes its way through MUDs and beyond. No one understands the compelling strength of online community like Rheingold.

Jo Ann Oravec Those who design, implement, and use computer network applications are deeply involved in the processes of social and cultural change, whether or not they choose to consider these processes. Issues such as "community" and "privacy,""dependence" and "individualism" are no longer simply the province of philosophers and social scientists; they are tightly interwoven in the design and use of network applications. Virtual Individuals, Virtual Groups explores the social dimensions of the powerful computing applications that are shaping our culture. It addresses design and theoretical issues relating to groupware and other applications of computer networks. It considers computer network applications in terms of the notions of "genre" and "narrative," in a framework that is broadly applicable to the development of a wide range of computing and communication systems, such as virtual reality and multimedia.

Roger C. Schank The majority of today's corporate training programs are weak, ineffective, costly, and hated by the employees they are supposed to train. Worst of all, they are boring. Visionary educator Roger Schank has a better way, one that has been proven to produce exceptional in all levels of employees. In Virtual Learning: A Revolutionary Approach to Building a Highly Skilled Workforce, this world-renowned professor and consultant demonstrates his "learning by doing" programs through actual examples and entertaining case histories. Schank's computer simulation and role-playing scenario methods have helped companies as diverse as Andersen Consulting, Ameritech, AT&T, Target, and Bennigan's to save training expense, not to mention the incalculable cost of poorly-trained employees; use computer-based training to escape "read and memorize" programs of the past; teach employees to make discoveries on their own and train themselves; allow employees to fail in training exercises and learn from those failures; and broaden training goals and objectives to keep from limiting what is learned. Whether you are a trainer or human resource manager, a department manager, or even a CEO or other executive struggling over ways to get more from your workforce, let Roger Schank's Virtual Learning give you a head start on your competitors in learning tomorrow's computer interactive employee training procedures.

Howard Rheingold Imagine being able to "walk" into your computer and interact with any program you create. It sounds like science fiction, but it's science fact. Surgeons now rehearse operations on computer-generated "virtual" patients, and architects "walk through" virtual buildings while the actual structures are still in blueprints. In Virtual Reality, Howard Rheingold takes us to the front lines of this revolutionary new technology that creates computer-generated worlds complete with the sensations of touch and motion, and explores its impact on everything from entertainment to particle physics.

Rena M. Palloff, Keith Pratt The Virtual Student is an essential resource for online educators working with students in higher education and training settings. The authors offer an overview of the key issues of student online learning and provide a practical guide to working with online students. The book covers a broad range of topics including learning styles, multicultural issues, evaluation, retention, and the challenging problems of plagiarism and cheating.

Benjamin Woolley

Robert C. Gallo The co-discoverer of the AIDS virus tells his story of scientific discovery.

James A. LaSpina Is the emerging digital multimedia culture of today transforming the textbook or forever displacing it? As new media of transmission enter the classroom, the traditional textbook is now caught up in a dialogue reshaping the textual boundaries of the book, and with it the traditional modes of cognition and learning, which are bound more to language than to visual form. Most of the important work in the past two decades in the field of curriculum has focused on the culture of the textbook. A rich literature has evolved around textbooks as the traditional object of instructional activity. This volume is an important contribution to this literature, which focuses on the actual making of a textbook. This design process serves as a metaphor that suggests new paradigms of learning and instruction, in which text content is but one component in a multidimensional information space.The Visual Turn is an exploration along the border of this new learning space transforming the traditional center of instruction in the classroom.

Wayne Booth This critically acclaimed collection is both a passionate celebration 

of teaching as a vocation and an argument for rhetoric as the center of 

liberal education. While Booth provides an eloquent personal account 

of the pleasures of teaching, he also vigorously exposes the political 

and economic scandals that frustrate even the most dedicated educators. 

"[Booth] is unusually adept at addressing a wide variety of 

audiences. From deep in the heart of this academic jungle, he shows a 

clear eye and a firm step."—Alison Friesinger Hill, New York Times 

Book Review

"A cause for celebration. . . . What an uncommon man is Wayne 

Booth. What an uncommon book he has provided for our reflection."

—James Squire, Educational Leadership

"This book stands as a vigorous reminder of the traditional 

virtues of the scholar-teacher."—Brian Cox, Times Literary 

Supplement

Beckett, Samuel (Translator) "Nothing happens, nobody comes, nobody goes, it's awful?" Estragon's complaint, uttered in the first act of "Waiting for Godot", is the playwright's sly joke at the expense of his own play - or rather at the expense of those in the audience who expect theatre always to consist of events progressing in an apparently purposeful and logical manner towards a decisive climax. In those terms, "Waiting for Godot" - which has been famously described as a play in which "nothing happens, twice"- scarcely seems recognizable as theatre at all. As the great English critic wrote "Waiting for Godot jettisons everything by which we recognize theatre. It arrives at the custom-house, as it were, with no luggage, no passport, and nothing to declare; yet it gets through, as might a pilgrim from Mars."

Produced at the state of the art recording studios of the Canadian Broadcasting Corporation with sound effects and music.

Performed by James Blendick, Joe Dinicol, Tim MacDonald, Tom McCamus, and Stephen Ouimette

Music composed and performed by Don Horsburgh

Approximate Duration 2 Hours

Victor K. McElheny If you have ever had the notion that science is dull business, this book will change your mind. Hardly your stereotypical scientist in a white lab coat, James Watson in his prime was fiercely competitive, brash, and irreverent, and caused controversy wherever he went, simultaneously inspiring and exasperating his colleagues. His arrogance, lack of tact, and love of gossip were only overshadowed by his passion, drive, and genius, allowing him to attract the most brilliant thinkers (and generous funding) to his projects. On the cutting edge of molecular biology since the mid1950s, Watson, along with collaborator Francis Crick, won the Nobel Prize in 1962 for discovering the double-helix structure of DNA. In 1965 he wrote Molecular Biology of the Gene, his textbook on molecular biology, followed by his controversial and entertaining The Double Helix in 1968. An "intellectual manager" on a grand scale, he built Cold Spring Harbor Laboratory into one of the great biological centers of the world and was chosen in 1988 by the National Academy of Sciences to be the first director of the Human Genome Project.

Since Watson chose not to cooperate with Victor McElheny, neither he nor his family were interviewed for the book, but this does not detract from the work, since the author focuses strictly on Watson's professional life anyway. And McElheny is certainly qualified to do so: not only did he work with Watson for four years, he has also been a science reporter for over four decades. He bases his book on personal observations and on extensive interviews with nearly 50 scientists who have worked closely with Watson. McElheny details the past half-century of breakthroughs with considerable color and a wealth of revealing anecdotes. A self-declared optimist most interested in using science to "improve human life," Watson placed himself on the frontlines of the war on cancer in order to make the largest possible impact. In doing so, writes McElheny, he "may have influenced the thinking of biologists more than any other scientist during this half-century." A fascinating portrait of a remarkable man. —Shawn Carkonen

Brockman, John (Editor)

Yochai Benkler With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment.

In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.

Jp Frenza, Michelle Szabo At last—a book about the business how-tos, rather than the technical how-tos, of creating Web sites, CD-ROMs, and other new media. Although called a pricing guide, this book offers far more than advice on what to charge. There are clear, detailed discussions on developing business proposals, creating price schedules, building budgets, and legal issues. J. P. Frenza and Michelle Szabo provide a wealth of useful examples and charts, including interviews with industry leaders and nine chapters of excellent, detailed case studies. This book is highly recommended for those in the Web/new media design business, and also for those who hire new media designers.

Jennifer Fleming Jennifer Fleming knows that the best way to prove a point is to use a striking example. She loads Web Navigation: Designing the User Experience with quotes and screen shots that deconstruct some of the most fascinating, successful, and innovative sites devised. Fleming also recommends books within Web Navigation's margins that cover the discussed subjects in more depth. Far from distracting, Fleming's style allow the readers to take notes, think about what each site's page is trying to accomplish, and refocus with the author on the topic.

This book makes it clear that there isn't one right pattern to a successful site. In the case of National Geographic online, she sees the way the site guides and educates the user as its main attribute. For CNET, it's the speed at which it presents well-filtered results and reviews. For Garden Escape, it's its commitment to building a community through "simple and easily used forums" while selling supplies. From design basics to concept meetings to Web heuristics, Fleming casts a wide net without diluting her message: focus on the user's experience. —Jennifer Buckendorff

Richard N. Katz & Associates Written by Richard N. Katz and a stellar panel of experts in the field of educational technology in higher education, Web Portals and Higher Education examines a full range of issues that any educational institution must consider before beginning to develop a portal, including business challenges, organizational implications, policy choices, and technology concerns.

John D. Williams The two biggest causes of failure of object-based projects are the software managers' lack of understanding of the technology or their inability to recognize that OT projects must be managed differently from other projects. What Every Software Manager Must Know to Succeed with Object Technology shows managers what object technology is and how to manage it effectively. It provides readers with a no-nonsense approach to object technology management, including effective guidelines on how to track the development of projects. This is the only book available that truly addresses the substantive issues that managers must address when implementing object technology. The author begins this book by providing a simple real world example to outline the technology and then shows managers the choices and tradeoffs available. Details of how to track and report progress on projects using iterative development techniques will be of particular interest to software managers.

Haruki Murakami In 1982, having sold his jazz bar to devote himself to writing, Murakami began running to keep fit. A year later, he’d completed a solo course from Athens to Marathon, and now, after dozens of such races, not to mention triathlons and a dozen critically acclaimed books, he reflects upon the influence the sport has had on his life and—even more important—on his writing.

Equal parts training log, travelogue, and reminiscence, this revealing memoir covers his four-month preparation for the 2005 New York City Marathon and takes us to places ranging from Tokyo’s Jingu Gaien gardens, where he once shared the course with an Olympian, to the Charles River in Boston among young women who outpace him. Through this marvelous lens of sport emerges a panorama of memories and insights: the eureka moment when he decided to become a writer, his greatest triumphs and disappointments, his passion for vintage LPs, and the experience, after fifty, of seeing his race times improve and then fall back.

By turns funny and sobering, playful and philosophical, What I Talk About When I Talk About Running is rich and revelatory, both for fans of this masterful yet guardedly private writer and for the exploding population of athletes who find similar satisfaction in running.

Murphy, Michael P. (Editor) Erwin Schrödinger's book What is Life?, which was originally delivered as a set of lectures at Trinity College, Dublin, is perhaps one of the most important scientific books of the twentieth century. It marked the beginning of molecular biology, and stimulated scientists such as Watson and Crick to explore and discover the structure of DNA. The novelty and appeal of What is Life? is that Schrödinger addressed the central problems of biology—heredity and how organisms use energy to maintain order—from a physicist's perspective. Fifty years later, at Trinity College, a number of outstanding scientists from a range of disciplines gathered to celebrate the anniversary of Schrödinger's lectures. In this book, they present their views on the current main problems in biology. The contributors are eminent scientists (including two Nobel Laureates) and well-known writers of popular science, including Jared Diamond, Christien de Duve, Manfred Eigen, Stephen Jay Gould, Stuart Kauffman, John Maynard Smith, Roger Penrose, and Lewis Wolpert. They tackle questions on our current understanding of the origin of life, evolution, the origin of human inventiveness, developmental biology, and the basis for consciousness. The book ends with a touching biography by Schrödinger's daughter, Ruth Braunizer. This book will set the stage for biological research into the next century and is essential reading for anyone interested in biology and its future.

A. F. Chalmers

Francis Crick

Jeffrey H. Schwartz

Aaron Copland "The definitive guide to musical enjoyment" (Forum) with over 1.5 million copies in print.

James Paul Gee A controversial look at the positive things that can be learned from video games by a well known professor of education.James Paul Gee begins his new book with "I want to talk about vide games—yes, even violent video games—and say some positive things about them." With this simple but explosive beginning, one of America's most well-respected professors of education looks seriously at the good that can come from playing video games. Gee is interested in the cognitive development that can occur when someone is trying to escape a maze, find a hidden treasure and, even, blasting away an enemy with a high-powered rifle. Talking about his own video-gaming experience learning and using games as diverse as Lara Croft and Arcanum, Gee looks at major specific cognitive activities:* How individuals develop a sense of identity* How one grasps meaning* How one evaluates and follow a command* How one picks a role model* How one perceives the worldThis is a ground-breaking book that takes up a new electronic method of education and shows the positive upside it has for learning.

Michael L. Dertouzos Many have predicted what emerging technology will mean for society. Michael Dertouzos, an Internet pioneer and Head of MIT's Laboratory for Computer Science, has been among the few who've been pretty much right so far. Now he reaches into the coming century to paint a compelling, rationally developed picture of what's ahead. Dertouzos' fluid freedom from the pollyanna-ism or paranoia that afflict so many of his contemporaries brings to his visions the ring of both conviction and plausibility—and excitement as well. His crystal explanations and fascinating examples are irresistible. The result is a book as enjoyable as it is important.

Katie Hafner, Matthew Lyon Considering that the history of the Internet is perhaps better documented internally than any other technological construct, it is remarkable how shadowy its origins have been to most people, including die-hard Net-denizens!

At last, Hafner and Lyon have written a well-researched story of the origins of the Internet substantiated by extensive interviews with its creators who delve into many interesting details such as the controversy surrounding the adoption of our now beloved "@" sign as the separator of usernames and machine addresses. Essential reading for anyone interested in the past — and the future — of the Net specifically, and telecommunications generally.

Edward Regis

Anne W. Branscomb

Ian Hacking Many people find themselves dissatisfied with recent linguistic philosophy, and yet know that language has always mattered deeply to philosophy and must in some sense continue to do so. Ian Hacking considers here some dozen case studies in the history of philosophy to show the different ways in which language has been important, and the consequences for the development of the subject. There are chapters on, among others, Hobbes, Berkeley, Russell, Ayer, Wittgenstein, Chomsky, Feyerabend and Davidson. Dr Hacking ends by speculating about the directions in which philosophy and the study of language seem likely to go. The book will provide students with a stimulating, broad survey of problems in the theory of meaning and the development of philosophy, particularly in this century. The topics treated in the philosophy of language are among the central, current concerns of philosophers, and the historical framework makes it possible to introduce concretely and intelligibly all the main theoretical issues.

Don Tapscott, Anthony D. Williams In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Robert G. Cooper For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

Gary Wolf The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences

Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side. 

Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era. 

But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.

Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.

Everyone agrees that the Internet is profoundly changing higher education — but how? Which impacts are long-term and fundamental; which are transient and soon to be forgotten? In The Wired Tower, academics, leading government education figures, business thinkers and investment professionals come together to assess the realities of the Internet in higher education. In a series of previously unpublished essays edited by Blackboard, Inc., CEO Matthew Pittinsky, these experts consider every key issue related to the Internet in higher education. The essayists offer new insights into issues including: strengthening the relationships between campus and online learning; evaluating Web-based learning and ensuring quality standards; providing better support for students and faculty; new solutions for online course development, design, and delivery; the business opportunity that exists; the role of government in fostering this arena.

James Surowiecki In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

Christopher Wills

Mary Midgley In Wisdom, Information and Wonder, Mary Midgley tackles the question at the root of our civilization: What is knowledge for? The author rejects the fragmentary and specialized way in which information is conveyed in today's high technology world and argues cogently for the primary importance of understanding over the acquisition of information. Thinking itself, she argues, needs to strengthen the connection between theory and practice.

Midgley challenges us to re-examine the protective barriers built to isolate "science" from other forms of inquiry, and each particular science from its neighbors. More urgently still, philosophy itself needs to stop being treated as an obscure specialty, and take up its role as the key to understanding. This will be an important book for anyone concerned with the plight of education and institutionalized knowledge, and the fate of learning in the future.

Spencer Klaw

William Manchester It speaks to the failure of medieval Europe, writes popular historian William Manchester, that "in the year 1500, after a thousand years of neglect, the roads built by the Romans were still the best on the continent." European powers were so absorbed in destroying each other and in suppressing peasant revolts and religious reform that they never quite got around to realizing the possibilities of contemporary innovations in public health, civil engineering, and other peaceful pursuits. Instead, they waged war in faraway lands, created and lost fortunes, and squandered millions of lives. For all the wastefulness of medieval societies, however, Manchester notes, the era created the foundation for the extraordinary creative explosion of the Renaissance. Drawing on a cast of characters numbering in the hundreds, Manchester does a solid job of reconstructing the medieval world, although some scholars may disagree with his interpretations.

John L. Casti Is there a science of economics? Can we actually conduct experiments to test its hypotheses? For once, the ethical and practical answers match: even were we willing to experiment on our fellows, our power to effect precise changes or to isolate control groups is limited, to say the least. But what if we could experiment on a smaller, simpler version of the world market? John L. Casti points the way toward just such a science once-removed of complex phenomena in Would-Be Worlds, an accessible overview of the use of computers in modeling and simulation.

From the Cambrian explosion to the Albuquerque transportation system to the NFL, we are shown how a few simple rules can give rise to dazzling complexity, yielding insights undreamed of before the silicon revolution. Casti touches on mathematics, evolutionary biology, biochemistry, economics, logic, literature, and meteorology, always with clarity and sympathy for the lay reader. At a time when children spend hours with their computers building and maintaining cities, ecosystems, and planets, Would-Be Worlds shows us how this play foreshadows the investigations these young scientists will pursue in the future. —Rob Lightner

George B Schaller "A sensitive and articulate observer, [Schaller] is at his best when he is describing the forest itself . . . . This is an exciting book. Although Schaller feels that this is 'not an adventure book,' few readers will be able to agree."—Irven DeVore, Science

Evon Zartman Vogt