Modern day eLearning Alchemy

I get depressed when I come across claims like this:

Learn about XXX®, an innovative, rapid, intuitive way to take existing content, in a wide variety of existing forms, even Instructor Led Training material, and make it available as e-Learning.

Though, if half of all American adults believe in ghosts, nearly a third believe in astrology and more than a quarter believe in reincarnation, I shouldn’t be surprised there are people who will pay money for something they believe can transmutate their content into (e)learning. <sigh> If it was only that easy.

464px-William_Fettes_Douglas_-_The_Alchemist

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